MMC Communications is a full-service Communications and Marketing agency. Collaborating with a selection of emerging brands, specialising in the wellness, beauty, lifestyle, and fashion industries.-

The SMB growth lifecycle & retention team is a function that supports product development and go-to-market strategy across marketing and sales channels. Responsible for growing business users and revenue for small business products through a wide range of channels including organic and paid campaigns, both on-and off-TikTok.Responsibilities included:• Direct the roadmap of growth marketing strategy and tactics at a global level.• Build out programmes from the ground up, from KPI and objective setting to infrastructure & process development, to fostering cross-functional relationships.• Direct regional teams to build marketing content for regional growth.• Work with product teams to develop performance-driven growth efforts.• Collaborate with the analytics team to track and measure the results of each campaign.• Manage financial ROI of campaigns while working alongside teams of procurement, finance, legal, design to launch new performance marketing channels.• Review and evolve success case studies to ensure business targets are met and learnings are included in upcoming campaigns.• Managing a multi-functional team specialising in creative and production.

The Local Campaigns team is responsible for all client marketing campaigns in Ireland. I led a team of marketers who collaborated with the Accenture Ireland leadership to understand their business priorities, then designed and delivered multi-channel client-focused campaigns that mixed the best of Accenture's global resources and thought leadership, alongside relevant local angles and experts to deliver both marketing and business objectives.• Responsible for a multi-million euro budget and annual plan to deliver core business objectives for the rebrand and repositioning of Accenture. • Oversaw creative and ideation for all Accenture Ireland social strategies.• Managed external agencies to deliver and support multiple projects.

• Devised and implemented multiple marketing strategy designed to deliver on business targets.• Oversaw creative and ideation for all Accenture Ireland social strategies.• End-to-end strategy management including planning, budget, design and execution.• Collaborated closely with multiple internal Accenture teams and external agencies to deliver and support multiple projects to market Accenture Ireland's offerings.• Briefed and directed external agencies on paid social campaigns to deliver on business objectives.• Planned and managed large scale C-Suite Accenture owned events across various business functions to deliver on revenue and retention targets.• Collaborated with senior stakeholders to localise globally generated content for Irish market.• Used insight and planning to devise smart, creative internal and external promotion strategies to ensure our content reaches the right audience, in the right place, at the right time• Measured and optimised all stages of the audience journey to deliver pre-agreed KPIs• Briefed and conceptualised new content based on insights from channel learnings

iZest Marketing is a strategic marketing agency with a digital focus, based in Dublin with clients in London, Copenhagen, Dubai, Qatar and New York. We specialise in the Travel and Retail industry, our clients include The Al Mana Group, Fitzpatrick Hotels in New York, Apple (iConnect), Brian O'Driscoll, The K Club and Pippa O'Connor. Role:Led and managed the day-to-day delivery of work and team, with responsibility for execution of digital strategies, web builds and various other projects.Manage client communications and operate as the day to day client contact.Work with Directors to develop strategic, creative ideas for campaigns and programmes.Creating and managing large scale digital campaigns for national and international clients, including writing strategy and researching market and competitors.

As a Freelance Researcher and Co-Ordinator I worked for a number of different independent production companies in Dublin and Sydney (Screentime ShinAwiL, Vision Independent Productions, Heiress Films) on a number of shows including some of Ireland's highest rating productions such as The Apprentice, Operation Transformation and You’re A Star. Covering multiple genres ranging from reality to children's television (Test the Teacher, Who Are You Kidding?) and documentaries (Living With Murder, Make Australia Happy). Held various positions including sole researcher, audience and production co-ordinator.Responsibilities Included:• Audience researcher• Managing budgets and petty cash• Event co-ordination - conferences and national contests• Liaised and supervised shows contestants• Scheduled shoots, logistics and organised call sheets• Involved with the initial stage of editing and post-production• Ensuring deadlines were met• Working closely with producers• Booked crews and managed overtime on location• Location scout for reconstructions• Created and wrote press releases• Updated website with weekly blogs