CONTENT CREATOR AND DIGITAL MARKETER => I have spent my entire career obsessing over how brands can get attention in a digital space with so much truly fantastic content. I believe that in order to break through as a marketer, you have to take on the mentality of a content creator, always searching for better ideas that lead to better engagement. Marketers have to be willing to write tweets, change their Instagram profile, comment on a celebrity's page, collaborate with a meme account, change their podcast bullets to capitalize on a trend, or even put his or her own face in their content. Moreover, just like a content creator, you have to put in years of experience trying and failing with your content online, constantly testing and learning to find what your audience responds to. You also have to instill that same boldness in your teams as well. This iterative and collaborative creative approach led me and my teams to ideas like:Ideas like:✔Turning a race car from NASCAR into cans of Busch beer✔Converting Bud Light's Instagram to a meme page✔Reviving Real Men of Genius to celebrate heroes of the Coronavirus Pandemic✔Encouraging NFL fans to boo the commissioner online in support of charity✔Playing a song to a tank of beer for 3 weeks to commemorate the St. Louis Blues' Stanley Cup victory✔Making a Bud Light can for the freed aliens of Area 51✔Hiring a Chief Meme Officer✔Bringing Dude with Sign to the Super BowlWhich has led to:✔Anheuser-Busch InBev's Marketer of the Year 2019✔Multiple Industry Awards (including Cannes, D&AD, and others)✔2020 Fastest Growing Seltzer in the Category for Bud Light Seltzer✔IRI's 2020 Product Pacesetter Award for Bud Light SeltzerI am experienced leading large teams to deliver sales growth, and I am always looking to connect with people better than myself. Reach out anytime!
Listed skills include Data Analysis, Social Media, Microsoft Excel, Public Speaking, and 14 others.
