Conor Laverty Email & Phone Number

New York, New York, United States

New York, New York

Greater New York City Area

• Maintain product inventory in ad servers and order management systems.
• Apply quantitative techniques to drive yield optimization, increase operational efficiencies, and unlock new revenue opportunities.
• Assist VP with ensuring pricing structure is consistent with budgetary need through creation of inventory/revenue models to assess revenue potential.
• Develop quantitative analyses, ad hoc reporting and revenue models to support pricing & yield decisions.
• Model future ad inventory capacities and sell-through rates; advise on potential risks or opportunities.
• Built a Sales rate card for Long Form Video on all platforms (Desktop, Apps, CTV), Syndication, Display, VOD, and social marketing sponsorships.

Greater New York City Area

• Provided VP and Sales with weekly inventory picture on MSG Networks pointing out risks and opportunities as it relates to pricing and inventory.
• Responsible for the maintenance of the sales rate card for two regional sports networks (MSG & MSG Plus).
• Assisted VP with ensuring pricing structure is consistent with budgetary need through creation of inventory/revenue models to assess revenue potential.
• Developed, managed, and tracked account executive budgets.
• Provided quarterly, yearly and long range planning forecasts; outlining revenue variances vs. budget.
• Approved all transactional changes in Wide Orbit to ensure accurate reporting and inventory reconciliation.

Greater New York City Area

• Provided VP & Sales Group with weekly view of ABC Family inventory, outlining risks and opportunities relating to pricing and inventory.
• Reported to VP of Pricing & Planning, responsible for $42M budget, with staff of 9 Sales Planners in 4 offices.
• Maintained a sales rate card for long form video, short form video, display and social marketing sponsorships.
• Assisted VP in ensuring pricing structure adheres to budgetary requirements through continual design update of inventory/revenue models to determine revenue potential.
• Provided updates on actual demo composition vs. planned demo composition; analyzing account demo compositions between rating agencies.
• Assisted VP on monthly/yearly revenue forecasts & annual long range planning (LRP) analysis for ABC Family/Freeform

Albany, New York Area

• Responsible for the budget preparation, accounting, and financial reporting of the Lithography, ISMI, Metrology, PVMC and 450 divisions, which control an annual budget of approximately $90M.
• Working closely with the division Director(s) and other program and project managers to effectively plan and manage multiple technical R&D projects.
• Managing all financial responsibilities (Forecasting, Invoicing, etc.) with NY State, UCF, and the Department Of Energy for a startup entity Photovoltaic Manufacturing Consortium (PVMC).
• Review and approve purchase orders, capital authorizations, and account reconciliations.

New York

• Provides substantive data synthesizing company performance on revenue, forecasts, expenses, commissions, liability, budgets, in addition to summarizing financial performance.
• Produce weekly Revenue Reports for Ad Sales, which enables them to monitor its progress on weekly, quarterly, and yearly basis.
• Monitor and forecast AE progress, create billing tracks that measure performance by region and for the network overall.
• Manage requests on a daily basis for specific information needed by sales.

Created excel based models to calculate both the distribution of cash flows to all related parties of a deal as well as various collateral criteria set forth in legal documents.Cash flow models take into account Internal Rate of Return and Optimal Redemptions. Consistently delivered a quality product to clients under rigid time constraints. Collateral Debt.

Completed a 3 month sales training program and decided on pursuing a career in finance.

Involved in all aspects of selling cycle from idea formation to collections.Responsible for prospecting new clients, setting up meetings and worked consistently developing and maintaining a trusting relationship with existing clients.Sold all of the Infomercials for Fox Sports New York and Madison Square Garden totaling $3 million gross annually.Assist in.