Oversaw all digital marketing channels including email (HubSpot and Gainsight), social (LinkedIn), and paid ads (Google and LinkedIn) to drive hundreds of marketing qualified leads each month.Trained new and junior members of the team on critical marketing practices such as UTM lead tracking, social and email building and management, and lead processing.Collaborated closely with the revenue operations team on offline lead list processing, workflow setup, and data hygiene across multiple systems (HubSpot, Salesforce, and Gainsight).Managed HubSpot as a channel expert working on everything from marketing email building and landing page development, to lead tracking and processing.Spearheaded an initiative to clean our HubSpot contact database leading to a lift of over 8% to our deliverable email audience.

Managed an annual marketing budget of over $600k across paid Google, LinkedIn, and LiveIntent display campaigns for B2B brand awareness and lead generation.Developed and launched new paid marketing channels from scratch including testing multiple smaller test channels such as Reddit and Bing.Collaborated with multiple members of the marketing team to develop new creative and ad copy for static, video, document preview, and form fill ads.Set up conversion tracking and analytics for KPI reporting primarily using GTM and HubSpot.Strategically aligned with organic search and social to optimize search keywords and launch paid boosts of organic social content.

Managed marketing budgets of up to $500k/month across paid Google and Bing campaigns for B2B and B2C clients.Created, QA’d, and launched tags, triggers, and conversion goals for tracking through GTM and Google Analytics for most clients.Developed and launched new creative and ad copy for multiple clients.Generated both internal and client facing data analysis reports utilizing Excel and Data Studio to inform actionable responses to shifting metrics of multiple KPIs.

Managed advertising campaigns across several PPC and SEM channels including Google Search, Google Display, Twitter, LiveIntent, Taboola, and others.Developed reporting dashboards to monitor channel performance, communicate to team members, and make informed actions in adjusting creative, bids, and/or budgets to drive KPIs.Managed relationships with marketing channel representatives for both self and managed service campaigns.Restructured Google Adwords account by creating new search terms and ads, implementing new URLs and source codes, and developing tracing to adjust bid levels at the keyword level.Tested new ad concepts and worked with design team to create and launch new ad creative.

Creating, writing, and editing email newsletter twice per week through MailChimp.Promoting newsletter on multiple social media platforms including Facebook and Twitter.Consulting with colleagues on additional future marketing efforts.

Managed Twitter account for paid install campaigns to drive new and existing customers to the Wayfair app.Created, scheduled, and ran multiple tests on push notifications for Wayfair US and Wayfair Canada apps to optimize for various KPIs.Created and managed analytic reporting tools for Twitter, Pinterest, and push notifications.Collaborated on projects cross-departmentally to give and receive feedback to increase app efficiency.

Created actionable analysis tools for competitor and client information.Fulfilled customer orders for gift cards and other services.Consulted with colleagues on the design and creation of new corporate website for rebranding.Deployed and analyzed regular NPS campaigns for clients, ISOs, and employees.

Developed daily lesson plans to teach martial arts to campers, teens, and counselors.Lead and taught engaging activities for campers between the ages of five and fifteen.Resolved conflicts that arose between campers through effective communication.

Supported a fast-growing mobile marketing firm’s sales team in the pursuit of new media buying business.Identified qualified leads and new business opportunities via researching and monitoring multiple tech/mobile news websites.Utilized Salesforce, Salesloft, and Rapportive to find and organize contact information of leads.Created spreadsheets and documents in both Google Drive applications and Excel to aid the entire sales team.Contacted prospective clients by phone and email to make the initial contact of the sales pipeline.

Lead and taught engaging activities for campers between the ages of five and fifteen.Resolved conflicts that arose between campers through effective communication.

Consolidated invoices into MS Excel spreadsheets.Managed monthly, quarterly, annual retiree payouts.Revamped excel spreadsheets to improve efficiency.