Joining Fruitlab in 2019 as a startup, I contributed to the platform's conceptualization with my own ideas being implemented in development. Over my four years, I evolved from building databases of creators and influencers to user recruitment and managing multi-channel paid social campaigns. Rapidly advancing into the role of Influencer Marketing Manager, I took charge of managing the entire paid social campaign process and oversaw the management of impactful brand partnerships.Key achievements:- Core member in growing platform userbase from 3,000 to 850,000+.- Directly recruited 1000+ creators with 10,000-200,000 YouTube subscribers.- Increased platform activity by 30% over a 6 month period through paid social campaigns.- Delivered 100+ influencer deals through ideation, selection, briefing and contracts.- Overdelivered on view targets for brand takeover campaigns with OnePlus, Codemasters and Dell.- Delivered high performance campaigns in UK, USA, Europe, South America and South Asia.

Generated digital designs of client gardens to enhance sales and facilitate deal closures. The use of these designs provided clients with a clear visualization of their potential outdoor spaces, contributing to increased sales and successful deal negotiations.