Empowering SME's in the North West to grasp the opportunities of the Digital economy.

Earlytoe is a Strategic Digital Marketing Consultancy dedicated to harnessing the power of the web through Strategic Inbound marketing. Skill Set is integrating digital in the marketing mix. We help realign organisations for the digital age.Our core service offering: Digital Marketing Strategy Website Design and Optimisation Aligning analytics with business objectives. Demand and Lead Generation Inbound MarketingWe do what it says on the tin

Lecturing in Inbound marketing and Digital disruption. Key topics covered include;Website optimization/Traffic generation Content MarketingDeveloping personasSocial sharingLead Generation and ConversionLead NurturingMarketing/Sales AlignmentClosing the LoopMeasuring and Analysing

I am a ASA level 2 swim coach with Swilly Seals based in Letterkenny. I coach the senior squad with a particular emphasis on developing best technique across all main strokes.We train 4 mornings per week @ 6.30 -8.00amWe have provincial and national under age champions in our squad .Remember "Hold the glide"

Sourcing,Processing and Exporting of frozen seafood on a global basis.• Managed 150% growth in turnover during period.• Managing 150 employees at peak production• Established and implemented reporting structure :Key KPI’s direct labour, raw material yields, energy/ logistics variables, stock turnaround, margin/breakeven analysis, cost variances, • Restructured cost base of company • Dramatically Increased production efficiencies • Managed Large capital investment programme• Traded/Travelled in approximately 30 export markets i.e. Far East Asia North /West Africa, Central+ East Europe, Russia and Baltic’s• Development of customer care model for key European accounts.

• Headhunted to join the company.• Developed 5year strategic plan in conjunction with Irish Trade Board and Forbairt.• Development and implementation of new products and design concepts• Direct selling into key accounts like DAA, Arnotts,Clerys,H.Samuel• Development of export markets and key accounts. Established network of retail stockist in US.• Management of direct sales force• Working with key retailers to drive sales through promotions, point of sale activities etc.

• Registered Business advisor with FAS, Irish Trade Board, LEDU and IDB• Consultant on Marketing Awareness Program (MAP)• Wide Range of sectorial experience with SME’s across Donegal and Northern Ireland.• Consultant on the Acumen program• Preparation of strategic marketing and business plans• Financial modelling and scenario analysis• Pragmatic and “hands on” approach.• High level of referrals and repeat business• Strong emphasis on customer care as means of achieving competitive advantage

• Joined shortly after company was created and had total responsibility for the entire sales and marketing function.• Increased sales from circa £IR1 million per annum to approx. £11ir million in 1993.• Established global network of new customers and distribution channels (Europe, USA and Far East)• Primary strategic tasks included brand development at retail and wholesale level, • Generation of added value by new product development,• Initiation and implementation of a customer service model