Avp - Digital Experience
CurrentPrepaid wireless provider serving 13M customersFull P&L responsibility for cricketwireless.com and myCricket mobile app. Responsible for product development, sales, operations, and overall strategy.Drive new customer acquisition, revenue growth, and channel share through rapid deployment of new features and enhancements.Define optimal customer experience through in-depth analytics, voice of consumer studies, UX research, optimization testing, and constant iteration.Determine product strategy and roadmap, and lead execution of product backlog.Partner with Marketing organization on traffic acquisition and ad spend optimization.Lead a team of 40 product owners, UX researchers, UX designers, and content strategists in an agile scrum framework.