Digital solutions agency and work with some of the biggest brands in the world including Audi & Volkswagen. Responsbile for the growth strategy and account management of large clients in the Irish, UK, US, Middle East & Canadian markets. Involves developing and optimising digital campaigns, advising on overall digital strategy and ensuring KPI's are clearly presented to key stakeholders. Project Manager for large projects including www.audishop.ie & www.audiservice.ie.

Developed and implemented a highly effective digital marketing strategy for Volkswagen Passenger Cars across all digital channels, in order to retain and attract customers across various business categories.Leveraged consumer insights to develop and implement strategic marketing communication programs and brand initiatives to build overall brand awareness. Pay Per Click (PPC): Worked closely with Google Account Team to develop PPC campaigns for all models and brand protect to drive profitable leads to the national & dealer websites. Display: Oversaw all of the Volkswagen display campaigns on premium websites & exchange networks and worked closely with our digital media agency and planners on tagging & optimising each of the campaigns. Reported clearly on performance and share learnings with marketing peers across the Volkswagen group & with the central team. Worked closely with our agencies, CRM teams and senior marketing management to create a multi-channel integrated marketing approach.First market in the world to launch the new car configurator in October 2013 & presented at the Volkswagen International Marketing Conference in February 2015.Winner of AdFx award in 2015 for the Volkswagen "We All Make Mistakes" campaign.

Developed and executed the Marketing Strategy for Chill Insurance and successfully rolled out the new brand architecture which increased unaided brand awareness from 11% to 45% and lead to a doubling of sales volume in year 3 and year 3 of operation. Project manager for redevelopment of the Chill website (Launched May 2012) with a view to creating a website which is clean, user friendly, and fully optimised for desktop, tablet & mobile devices.Analysis and evaluation of marketing campaigns on a daily basis and ensure that campaigns are fully optimised including CPL & CPA of each advertising channel.Responsible for all online marketing activity including Google Adwords, E-mail marketing, Website & SEO Performance, Management of social media platforms & Chill Blog using Wordpress & related platforms.Active role in developing the Chill Insurance retail concept from store design to set up in four leading shopping centres with a view to develop the Chill brand proposition beyond a call centre and website to a face to face transaction, increase awareness of Chill Insurance by having a platform to communicate the brand message of “we’ll take it from here.”, build a database by running “Free Car Insurance” promotions, & Increase overall revenue for Chill InsurancePlan and develop promotional campaigns for new store openings and product launches including press releases and guerrilla marketing activity.Liaise with external partners such as creative agency, SEO consultant, web designers, web developers, Media Planner and printing providers on a bi-weekly basisWork with sales team and product manager to complete regular competitive /pricing analysis and using this information to forecast competitors strategy and build competitive offeringsCreate and analyse sales, web activity, & call centre reports for weekly board meetings.Introduced the “Chill Rewards” Concept by identifying partners who are a strategic fit with Chill Insurance.

One year, full time Masters Degree programme based around the concept of Action Learning.Blended existing theoretical knowledge with real commercial experience in a variety of marketing situations.Worked on commercial projects for external corporate clients including Pfizer and The Irish Rugby Football Union (IRFU) from an office which mirrors a professional environment. Development was assisted by skills enhancement seminars, including presentation skills and impression management, as well as lectures in Marketing Immersion and Strategic Marketing.

Co-ordinated various product samplings and events.Worked closely with other team members.Liaised with other departments within the company.Involved in product launch of Coke Zero and energy drink, Burn.Handled consumer complaints within the Public Relations Department.