Conor Fitzpatrick Email and Phone Number
Dublin, IE
Conor Fitzpatrick's Location
Dublin, County Dublin, Ireland, Ireland
About Conor Fitzpatrick
I'm Conor, a highly motivated and results-driven Strategy and Revenue Operations Manager, with over a decade of experience in driving commercial growth and managing revenue operations for industry-leading Sportsbook and iGaming brands. I have a proven track record in formulating customer-centric engagement strategies and developing data-led promotion calendars that result in optimised retention rates, increased revenue and market share growth. Most recently, I’ve been responsible for the commercial performance and growth of the VIP (high-value) customer segments at DraftKings (USA), where I led initiatives that consistently delivered double-digit YoY growth in revenue, stakes, and active customers, while overseeing a nine-figure annual promotion budget for the company's highest-value cohort.My core expertise lies in P&L management, strategic decision-making, and commercial planning, with a specific focus on growing the KPI’s that drive performance within key sports verticals and customer cohorts. I am deeply familiar with market dynamics and consumer behavior, having successfully developed and executed promotions calendars that align with strategic commercial goals and key sporting events which increased customer retention rates and grew the VIP customer base by over 300% in three years. With experience leading a team of direct reports and managing a $120M+ annual promotion budget, I excel in leading high-performing teams to meet ambitious targets.I am passionate about developing customer-first strategies that not only drive revenue growth and market share but also enhance the customer experience in the competitive sports betting industry. I thrive in environments where I can leverage data analytics, innovation, and cross-functional collaboration to continuously refine commercial strategies to optimise business performance. I’m excited by the opportunity to lead teams that bring high-impact ideas to life, ultimately driving results that make a tangible impact on the bottom line.Key Skills & Expertise:Promotions Strategy & Campaign ManagementP&L Ownership & Budget ManagementRevenue Growth & Market Share ExpansionCustomer Retention & Lifecycle Management (CRM)Commercial Planning & Go-To-Market StrategyTeam Leadership & People DevelopmentData Analysis & ReportingIf you're looking for a dynamic, strategic leader who can drive revenue growth, promotional success, and market expansion, I would be excited to connect. Feel free to reach out directly to discuss how I can contribute to your team’s success and help you meet your business objectives.
Conor Fitzpatrick Work Experience Details
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Senior Manager, Revenue Strategy And OperationsXDublin, Ie -
Head Of Revenue & Retention Currently Seeking New OpportunitiesSportsbook And Igaming Nov 2024 - PresentDublin, County Dublin, IrelandDynamic and results-driven Commercial Leader with 10+ years experience in the Sports Betting and iGaming industry, specialising in revenue growth, promotions strategy and P&L management. Proven track record in driving double-digit revenue growth YoY for industry leading sportsbook brands. Adept in marketing strategy, data analysis and leading cross-functional teams to drive market share and optimise customer engagement.Experienced in driving revenue and market share growth for industry leading Sportsbook brands.Well versed in budget management and budget ownership, having owned a significant portion of the overall sportsbook reinvestment budget at DraftKings.Experienced in developing and executing promotion calendar / promotion strategy for entire Sportsbook - particular expertise in VIP / high-value customer cohorts.Proficient in defining and implementing strategy that contributes to the growth in the lifetime value of a customer base.Proven at identifying KPI’s and driving long-term sustainable performance improvements of these KPI’s. Consistently drove performance and commercial results throughout my career.Experienced people manager having directly managed a team of revenue operations and promotions staff at DraftKings. Adept in developing talent.Excel in leading collaborative work streams - regularly collaborated and worked alongside key stakeholders within Analytics, CRM, Operations, Customer Service, Finance, Legal, Product, and Trading.Proficient in reporting, data analysis and making data-led strategic decisions to drive performance (be it promotion performance, sport / product level performance or overall business performance).Retention marketing expert with significant experience in CRM marketing and lifecycle management.Technical Skills:Microsoft Office: Excel, Word, PowerPoint, TeamsGoogle Suite & Google AnalyticsData Visualization: Tableau, Power BIDatabase & Query Languages: SQL / SnowflakeProject Management: Jira, Confluence
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Revenue ManagerDraftkings Inc. Jun 2021 - Oct 2024Dublin, County Dublin, IrelandDirectly responsible for the commercial performance and reinvestment/promotion strategy for DraftKings' 170k+ Sportsbook "VIP" (high value) customers in the USA (customer base worth over $1bn annually). Through effective marketing strategy and the implementation of innovative initiatives (e.g. improved tooling and reporting for VIP Account Managers), significantly contributed to the consistent YoY gains in US Market Share - while seeing double-digit growth YoY in Sportsbook VIP revenue, total bet count/turnover and active customers across the prior three years.Responsible for Sportsbook VIP marketing and the associated $120M+ annual promotion budget (focused on retention, reactivation, lifecycle, upsell and cross-sell). Increased the VIP customer base by over 300% in 3 years. Improved customer retention rates by over 10% YoY through the optimisation of promo mechanics, offer targeting and communications. Achieved record average promotion engagement with over 55% of active VIPs and over 7% of inactive VIPs opting in to Sportsbook promotions.Grew the number of VIP promotions by over 300% between 2021 and 2024. Despite increases in promo output and engagement, improved efficiency by reducing the reinvestment % (promo spend as a % of revenue) by over 20% in the period. Manage and oversee a team of four direct reports. Team responsible for the effective execution of all DraftKings’ Sportsbook VIP promotions. Consistently receive strong feedback for my management style, which is based on clear communication, high levels of autonomy, and supportive leadership. Ensure that staff are consistently challenged and provided with opportunities for professional development. Collaborate with and direct colleagues within Analytics, Legal, Finance, CRM, Marketing, Trading, Product, Design and Customer Service to ensure compliance, effective communication, and a seamless customer experience as it relates to DraftKings’ VIP programme. -
Commercial ManagerEntain Jun 2018 - Jun 2021Dublin, Leinster, IrelandOverview: Multifaceted role in a lean operation - Directly responsible for multiple revenue streams across two leading brands - Ladbrokes Exchange P&L Owner, BETDAQ Commercial Performance Manager, Interim Head of Gaming (BETDAQ) & Head of B2B Sales and Account Management for BETDAQs most lucrative customer cohorts (worth several million € annually).- Ladbrokes Exchange P&L Owner: Rejuvenated the product strategy - simplified the product for customers (evolving to a “take only” Exchange - Sportsbook hybrid), while increasing the value proposition (reduced commission %), resulting in a 25% increase in active customers YoY. Evolving to “take only” model allowed the Trading team to intercept the business it wishes - these strategic changes resulted in a 30% increase in annual revenue, while improving the customers’ experience.- BETDAQ Exchange Revenue Manager: Managed performance and owned the revenue lines of three key customer cohorts within the Exchange ecosystem. Managed workflows that resulted in the YoY revenue growth of these customer groups. Monitored KPI’s and report on performance of these cohorts. Negotiate commercial deals for the top winning customers and liquidity providers across the Exchange – all of this directly contributing to record breaking levels of Exchange revenue in 2019.- BETDAQ Interim Head of iGaming (eight months): Responsible for Games and Virtuals P&L - content management, managing the partner relationship with 3rd party suppliers, new game launches, directing CRM campaigns, managing marketing budget & managing key accounts. My input directly contributed to a 12% increase in Games & Virtuals revenue and a 22% increase in active customers during the period.- BETDAQ Head of B2B Sales: Increased annual B2B revenue by more than 200% by doubling the number of active customers consuming the BETDAQ pricing feed. Achieved this through successful sales pitches, strong relationship management and thorough contract negotiations. -
Promotions ManagerFlutter Uk & Ireland Aug 2016 - Jan 2018County Dublin, IrelandResponsible for managing the sportsbook VIP (high value customers) promotion budget for both Paddy Power (PP) & Betfair (BF) brands in the UK & Ireland. Create, deliver and manage the CRM promotion plan each month, using a monthly budget of ~$500k. Also responsible for identifying and monitoring KPI's and analysing campaign performance - ensuring optimal engagement and commercial results foreach campaign. Continually exceeded monthly performance targets for the customers within my remit.Key achievements and experiences:- Within my first year in the role, increased the quality and quantity of marketing campaigns across both BFs Sports and Exchange products - output increasing by 38% YoY, while average uptake of HV promotions rose by 16% to 28% YoY.- Created marketing campaigns which have successfully improved underperformance in Tennis and horse Racing products - improving the number of active betters (+12% tennis & +8% on horse racing) as well as overall revenue on both products.- Managed an executive on the team as well as mentoring several new hires.- Incepted and introduced a loyalty programme on Betfair Sports and Exchange for VIP customers.- Evolved the promo planning process from one of pre-empted event based planning to "real time marketing".- Successfully aligned the CRM planning processes with relevant teams from both PP and BF, post-merger.- Introduced a dual-brand "Commercial Performance Review" which I produced and presented to leadership. -
Conversion ManagerPaddy Power Jan 2016 - Aug 2016DublinResponsible for managing the roadmap and execution of all A/B (conversion) tests on paddypower.com (UK & Irish site as well as Italy) Conducted A/B tests on all aspects of PP online (including Sports, Games and Casino products, as well as registration journeys for new customers and optimising the payments pages for existing customers). Responsible for liaising and consulting with members of each function within PP to identify opportunities to improve conversion and ultimately enhance bottom line performance on all aspects of paddypower.com.Key achievements and experiences:- Designed and ran an A/B test on PP's mobile registration journey - the new variant experience resulted in a 4.8% increase in users completing first time deposits. The value opportunity of implementing this new experience across all Sports mobile web traffic was estimated to be over £1.3m per year.- Improved stakeholder management skills by running weekly meetings with department managers from around the business were I prioritised testing ideas based on business case merit.- Drew up detailed specifications for our developers to build optimal onsite A/B tests and ensuring each test was built to our specifications via strong communication and internal QA'ing.- Extracted, compiled and analysed the results of each test. Once a test was complete, I distributed the results in a digestible manor - providing stakeholders with recommendations on the best course of action. -
Online And Marketing Graduate ProgrammePaddy Power Betfair Sep 2014 - Feb 2016County Dublin, IrelandI was successful in gaining a place on Paddy Power’s highly sought after Graduate Programme where I completed four four-month rotations around the business. The roles, as well as some key duties and responsibilities are detailed below:
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Retail Marketing SpecialistPaddy Power Betfair Oct 2015 - Jan 2016London, United KingdomThis role involved owning all head office communications to each PP shop in the UK. This included self-constructed daily briefs, weekly newsletters and bespoke marketing projects; as well as dealing efficiently and effectively with any marketing related query which came in from any of our 330 UK shops.- Introduced Last Man Standing (LMS) into UK retail. Through effective planning and marketing execution I managed the project from concept to live execution. Over 19,000 customers signed up to LMS across 330 UK shops. The campaign lasted over 4 months and was deemed a great success.- Created and managed in-shop promotions on a weekly basis.- Produced competitor activity reports based on my own observations and analysis
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Marketing SpecialistPaddy Power Betfair Jun 2015 - Sep 2015County Dublin, Ireland- Created well-structured monthly marketing communications plans and executed them effectively.- Created, implemented and analysed new and innovative sports marketing campaigns.- Compiled and delivered best of class marketing briefs for key sporting events such as Wimbledon.- Reported on commercial KPI’s and identified areas of growth and underperformance.
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Voice Of The Customer AnalystPaddy Power Betfair Feb 2015 - May 2015This role involved taking responsibility for Paddy Power's internal Voice of the Customer (VoC) programme which was a monthly deck distributed to senior management to aid business development. This involved:- Coordinating and collaborating with analytics (and using various programs such as "RightNow"), collated the VoC data each month.- Constructed a monthly deck which outlined and analysed the key reasons for customer contact relating to each of the channels within the business.- Fed the findings back to the business and worked alongside management to help implement changes to optimise products/the customer experience. - Developed the pre-existing VoC framework, adding additional value to the programme by evolving the format to make it easier to digest and more aesthetically pleasing, while introducing new aspects to the deck such as competitor analysis.- Participated in the RFP process while seeking to implement a new VoC tool.
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Performance AnalystPaddy Power Betfair Sep 2014 - Jan 2015County Dublin, IrelandPaddy Power iGaming Performance Analyst- Carried out and prepared various competitor analysis reports, delivering to senior management.- Conducted performance analysis of on-site Games.- Constructed, prioritised and implemented an on-site testing road-map for the Games channel. - Worked with various other company channels to ensure effective delivery of Christmas microsite.- Prepared a web analytics review of the PP Games desktop site.- Supported team in testing and implementing new on-site content and tablet app. - Constructed a specification to enable the new PP Games mobile app to go into development.
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Fund Valuation AnalystGam Feb 2014 - Sep 2014County Dublin, IrelandMy role involved valuing several international investment funds on a daily basis. It was my job to ensure that trades had been settled and that each security was valued according to its correct market price. Ensuring our records matched that of the custodians holding the various securities was an essential part of the job. This job further facilitated the development of my communication skills, attention to detail (essential when checking and cross checking the hundreds of shares which make up each fund), and prioritisation skills - working to complete my tasks within the strict deadlines of each fund was crucial as part of the overall fund management process. -
Market Research ConsultantMillward Brown Oct 2008 - Feb 2014I interviewed hundreds of respondents (from company directors to consumers) surrounding various topics and issues; organisations i have interviewed on behalf of include Danske Bank, Invest NI and various local councils (to name a few). I also completed various administrative tasks including coding, data entry and organising paperwork (both physical and digital). In addition I assisted with the company’s annual audit. -
Sales CashierDown Royal Racecourse Oct 2008 - Feb 2014I was trusted to conduct financial transactions with customers amounting to several thousand pound. I worked in a fast paced environment and at the end of each shift I was responsible for counting large sums of money to ensure my account was balanced.This customer centric role developed my skills in communication, customer service, cash management and sales. -
Marketing InternGroup Dynamix Jul 2013 - Aug 2013I evaluated the marketing efforts of the company (the USA’s largest team development centre) and proceeded to develop, direct and implement a social media improvement strategy for the company. I also created a new event for the company which I project managed from its inception. In addition I created posters for marketing purposes, facilitated team building programs and performed administrative tasks. -
Camp DirectorChallenger Sports Jun 2011 - Aug 2011Sacramento, California AreaI coached soccer to around 250 children aged 3-17 across eleven camps in the USA. As a coach my job was to ensure campers were learning and developing their soccer skills and techniques, while also having fun in the process. As a Camp Director I was tasked with recording and collecting payments, ensuring the smooth running of camps of up to 40 children, delegating tasks to other coaches and dealing with any problems on camp. -
Sales RepresentativeHcl Technologies Sep 2007 - Apr 2008As a member of the call centre staff I worked on BT sales and customer service campaigns; dealing with both inbound and outbound calls. As part of the job I had to meet both individual and team targets to ensure that each campaign was performing strongly. -
Retail AssistantMakro Self Service Wholesalers Ltd. (Member Of The Booker Group) Sep 2006 - Apr 2007I worked both individually and as part of a team in dealing with tasks such as stock control and merchandising in various departments. In addition it was my responsibility to provide high quality customer assistance to all customers in the store.
Conor Fitzpatrick Education Details
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Frequently Asked Questions about Conor Fitzpatrick
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Conor Fitzpatrick's current role is Senior Manager, Revenue Strategy and Operations.
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Conor Fitzpatrick attended Ulster University.
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Conor Fitzpatrick
Sales Development Representative @ Justtip | Bachelor Of Commerce International (Spanish)County Laois, Ireland -
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Conor Fitzpatrick
Ireland -
Conor Fitzpatrick
Ireland
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