xSellco allows online retailers to centralise all their communications with customers across all the platforms they sell on such as Amazon, Ebay, Walmart and many more. xSellco is one of Ireland’s fastest growing SaaS companies. My responsibilities include:Recruiting, motivating and mentoring a high functioning inside sales team based on SaaS sales best principlesCoaching team to excel at pipeline management and forecasting accuracyResearched and created company ICP to maximise return on marketing spendDevelopment of inbound and outbound sales strategies to support the sales teamBuilt integrated campaigns with marketing to deliver MQLs to achieve company targetsDrive continuous success and improvement through accurate measurement of response rates, conversion rates, pipeline accuracy and deal velocitySuccessfully moved the focus of the sales team to more higher value opportunities, increasing average ARR from new customers by 45%, delivered year on year growth of 50%Member of the Executive Leadership Team and regularly report to the Board of Directors

WhatClinic.com is one of the world’s leading medical treatment search engines with listings for over 100,000 clinics in 100 countries worldwide. Every month over 1.2 million people visit our website and make over 50,000 email enquiries and100,000 phone calls to clinics listed on our website.Potential patients are able to search our database by treatment type and location. They will then be able to view all the relevant clinics in their area who provide the treatment they are looking for. They can then view a profile of each clinic, including contact details, treatment prices, patient reviews etc. They can select the clinic that they would like to make an enquiry to, complete a contact form or view their telephone number and contact the clinic for more information or to book a consultation.Responsibilities:• Management of new business development and customer retention currently 1,200 in 30 countries • Recruitment, training, coaching and management of inside sales team (grew team from 3 to 25)• Motivating team to delivering multiple monthly targets and KPIs• Delivery of annual sales plan Increased annual sales by 60% year on year since 2010 • Member of executive management team reporting directly to the Board of Directors• Responsible for development, trialling and marketing of new products • Completion of month end accounts with CEO

Managing sales teamSales strategyNew business developmentProduct development

SDL Exhibitions is one of Ireland’s leading exhibition organisers, responsible for some of Ireland’s biggest trade and consumer events such as the Ideal Homes, Exhibition, Leisure Boat Show and VINTRA the Hospitality Industry show.My Responsibilities included:• Management of a sales and marketing team of 6 (2006 Sales €4m+)• Development and budget management of advertising and promotion for each event• Responsible for briefing and managing all external agencies (creative, media buying, PR etc.)• Negotiation of all media campaigns across all platforms print, radio, TV, web

The Flight Group is part of Reed Business Information, one of the largest B2B publishers in the UK and part of Reed Elsevier a FTSE 100 company. Managing a team 5 I was responsible for all marketing activity for the aerospace portfolio, which includes 2 print magazines, 5 websites and 2 software products. I have worked closely with the sales team to increase print revenues by 12% and online revenues by 25%.My Responsibilities included:• Member of Executive Management Team• Responsible for International Media Plan, implementation and monitoring of response to same• Responsible for development and management of international marketing and communication strategy (above and below the line) for all of the Flight Group’s brands. • Work closely with sales teams to develop and launch new products to the aerospace industry• Preparation and management of marketing budget of STG£2M+ and forecast for product portfolio• Management of a team of 5 whose responsibilities include production of sales collateral, international subscription campaigns, web growth strategy and presence at over 50 international events each year

Servecast is one of Europe’s leading providers of Internet broadcasting services and content management products to the Financial, Corporate, E-Learning, Sports and Media Industries. Managing a team of three, my role included developing and implementing a marketing strategy that delivered increased sales leads and greater brand awareness with the Internet broadcasting industry.My Responsibilities included:• Development and implementation of marketing strategy and selection of all agencies (design, advertising, PR)• Management of all related budgets and a team of 5• Selection and project management of all conferences and exhibitions attended by Servecast• Management of all above and below the line advertising (direct mail, print and online advertising)• Coordination of Marketing strategies with Country Managers

The Wall Street Journal Europe is one of Europe’s leading financial publications with a daily circulation of over 100,000 copies throughout Europe. Owned by Dow Jones it is the sister publication of The Wall Street Journal which sells over 3m copies per day in the US. On moving to London to become Marketing Communications Manager, I was tasked with coordinating a pan-European research project into the perceptions The Wall Street Journal Europe amongst current readers and non-readers. On completion of this research The Wall Street Journal Europe was re-designed and re-launched in February 2000. This resulted in a 20% increase in circulation and a 25% increase in advertising revenue. My Responsibilities included:• Coordination of reader research across 8 countries and presentation of results to board• Re-launch of WSJE across Europe including above and below the line advertising and PR strategies• Analysis of all Media bought on a pan –European basis, recommendations for future campaigns• Management of all TV, print and radio subscription campaigns across Europe

Based in Brussels my responsibilities as Marketing Coordinator were divided between circulation marketing and providing sales support to the advertising sales teams in Europe and the US.My Responsibilities included:• Management of a telemarketing team (8 telemarketers in 4 countries) • Analysis and implementation of direct mail campaigns (mailing over 2m pieces per year)• Creation and design of all sales marketing materials, including brochures and presentations etc.• Development of regular reports on competitor activity for advertising sales teams

Deloitte & Touche Europe Services is the main marketing office of Deloitte & Touche, one of the world’s largest professional services companies, with responsibility for marketing their management consulting services to the European Union. My Responsibilities included:• Edited the second edition of Deloitte & Touche Business Handbooks/Investment guides for foreign investors wishing to invest in Poland, Bulgaria, Hungary and the Czech Republic• Researched and published a manual entitled “The European Union Programme for the Mediterranean Region” on behalf of the Netherlands Permanent Representation to the EU and the Italian Institute of Foreign Trade