Senior Analyst, Programmatic & Paid Social
Current- Execute, manage, and optimize media campaigns and programs for agency clients (auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers- Demonstrate diligence, attention to detail, and adherence to agency best practices- Maintain and organize campaign-specific materials- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns- Assist in the development of client-facing campaign performance reports- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch- Traffic campaigns into technology platforms- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance- Generate and manage monthly bill/pay and spend reporting- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
