As a Marketing Consultant, I've had the opportunity to collaborate with a diverse range of start-ups across industries such as food, automotive, and gaming, driving brand awareness and sales through targeted B2B and B2C marketing efforts. Some of my key achievements include:- Collaborating with various departments within a multinational beverage company to enter the gaming market, particularly in the South American and European regions, by developing localized marketing strategies.- Creating impactful B2B content that facilitated partnerships for a social influencer platform, driving growth and engagement.- Providing strategic guidance to a health supplement company in navigating the decision-making process between launching products on retail shelves or e-commerce platforms.- Offering expertise to a company in implementing direct-to-consumer marketing initiatives, including customer retention strategies and referral programs.- Developing a comprehensive sales and marketing strategy for the successful retail launch of a ready-to-drink product.My depth of experience has allowed me to develop a deep understanding of effective marketing strategies and their application across different sectors. I'm passionate about leveraging this expertise to drive results and make a meaningful impact in future roles.

- Directed a strategic rebranding effort, transforming Evasyst.tv, a streaming startup, into a versatile consumer live streaming platform, pivoting away from its e-sports-centric focus.- Established and oversaw a nationwide college partnership and outreach program, engaging with 346 universities to expand the platform's reach within the college demographic.- Designed and executed a targeted referral program catered to college-aged users, integrating a tiered reward structure to drive user engagement and loyalty.- Enhanced the brand's social media footprint across multiple channels, bolstering visibility and engagement among the streaming community.The above-mentioned achievements reflect my ability to drive impactful marketing strategies and cultivate meaningful partnerships within dynamic and evolving markets, particularly within the streaming industry.

- Led Soylent's expansion into the online gaming community by orchestrating an influencer marketing campaign, leveraging partnerships with over 200 active influencers.- Pioneered a comprehensive grassroots marketing framework tailored to gaming engagement, which Soylent successfully utilized throughout 2019, managing a budget of $4.5 million.- Conceptualized and executed experiential marketing initiatives showcasing Soylent's commitment to gaming and technology, with a focus on robotics and esports.- Established Soylent's inaugural affiliate marketing program, designed to foster gaming community engagement and appreciation.The initiatives I undertook display my passion for driving brand growth and engagement within dynamic and evolving markets.

- Crafted the distinctive voice of Soylent, now utilized across community relations and social media channels.- Developed a robust social media content strategy with a particular emphasis on sustainability, gaming, and technology-related content.- Devised an influencer marketing strategy targeting the college and gaming demographics.- Successfully positioned the Soylent brand within the college space, notably as the largest food sponsor in North America's hackathons.- Led the launch of all Soylent products across community, social, and press platforms.- Cultivated and nurtured relationships with prominent Twitch and YouTube influencers, contributing to brand visibility and engagement.The accomplishments reflect my dedication to crafting impactful brand narratives and fostering meaningful connections within diverse communities.

- Successfully promoted Electronic Revolutions esports broadcasts to a diverse global audience through targeted marketing initiatives.- Innovated creative show concepts revolving around popular gaming titles such as Call of Duty and World of Warcraft.- Expanded market presence within the European gaming community by producing region-specific content in native languages.- Executed a holistic social media strategy, leveraging emerging social streaming platforms and integrations to maximize audience engagement and reach.