In my role as Marketing Director with Blueliner, I strategized and oversaw the satisfactory delivery of all key agency accounts and projects. I ensure the highest standards and company best practices are upheld and stay hands-on ensuring the meticulous delivery of only the best results.– Client Strategy– Digital Marketing Strategy– Project Planning & ROI Optimization– Analytics, Reporting on Insights/KPIs & Data Visualization– Campaign Implementation Oversight– Account Management– Project Management

- Marketing PM- Copywriting- Content Marketing- SEM, including Search Engine Optimization and Paid Search- Programmatic Advertising- Social Media Marketing- Web Design- UX- Analytics- Business Development

Guest lecturer for Consumer Behavior (MKTG-301).

In my role as Social Media Content Specialist with AIB, I was responsible for the development and implementation of Social Media Content Strategies for a variety of AIB's Social Media Channels including Facebook, Twitter, YouTube, LinkedIn, Slideshare, Google+ and Flickr. This included creating, compiling, editing, and proofreading new content, as well as repurposing existing content for the various Social Media Channels. I worked closely with Social Analytics team to gain understanding of customer behaviour and use this data to drive Social Campaigns.

In my position with ESB International, I represented the Marketing function within the larger Business Development team. I delivered and exceeded targets in a fast paced, results orientated organisational culture.As part of my duties I undertook Market Research into the company's key markets, managed the organisation and PR for significant company events and coordinated the company's Digital and Online Marketing. I worked closely with the Business Development team to assist ESB International to further its overseas business through optimised Marketing collateral. In addition to this, I Project Managed ESB International's portion of the ESB Group's 'Brand Refresh' project, working in close collaboration with the Publishing & Design Department to ensure the consistency of branding across the entire company.The core competencies I developed at ESB International were as follows:- Digital & Online Marketing- Corporate Communications- Brand Management- Project Management- Business Development & Direct Marketing- Market Research- Event Management & PR