Strategically fueling brand growth and market share through innovative beverage sales and merchandising solutions• Spearheaded beverage sales and merchandising strategies, driving volume and profit growth in on-premise accounts, including hospitals, education, and food service sectors.• Enhanced sales processes and accountability through dynamic reporting tools and distributor relationship management, leading to significant market share gains.• Developed strategic customer partnerships, resulting in a 2100% increase in energy beverage sales in the territory.• Leveraged Excel for creating data-driven reports and dashboards, optimizing product distribution strategies and sales decision-making.• Coordinated trade shows and educational expos, strengthening brand presence and market penetration.

Managing artists, consulting and facilitating partnerships in the Web3 and crypto space• Direct a team of 5 artists, achieving over $5MM in total sales, with a focus on strategic partnerships, multi-chain strategies, and market reach expansion in the NFT space.• Advise high-profile clients, including Universal Music Group and Snoop Dogg, on Web3 best practices, integrating NFTs into their business models, and enhancing brand engagement.• Drive consultancy growth through innovative multi-chain protocols and adoption strategies, elevating artists’ market presence and achieving significant trading volumes.• Manage cross-functional project teams, optimizing execution standards and delivering high-quality outcomes that aligned with client business objectives.

Reimagining cybersecurity so every web3 team can grow and scale with ease• Led business development efforts for Shield’s SaaS cybersecurity suite, generating 100+ high-quality leads and securing sales with mid-market and enterprise clients.• Managed a team that developed training programs, enhancing cybersecurity awareness across Web3 platforms.• Partnered with C-suite executives and cross-functional teams to drive sales cycles, close deals, and achieve revenue growth, supporting over 1M+ API calls for key Web3 platforms.• Developed and executed go-to-market strategies, increasing product visibility and adoption among Web3 communities and leading blockchain projects.

Outside and Account Sales• Ranked in the top 10% of sales representatives nationwide, managing accounts for 19 Safeway and 10 Walmart stores.• Executed daily in-store merchandising and sales tactics, enhancing brand visibility and driving sales performance across multiple product lines.• Utilized Tableau for data analysis, providing insights that informed sales strategies and account management decisions.• Collaborated with store managers and buyers to ensure product placement, promotional activities, and sales targets were consistently met.

Called on 60+ independent natural grocery stores within the Northern California area

• Facilitated fan engagement at on-site broadcasting booths at 25 events during the spring semester, including Authentic Fan Friday for the Oakland A’s, Say Hey Tuesday for the San Francisco Giants, Sharks Playoff Rallies and All Star Teacher • Interacted face to face with 10,000+ fans at Giants, A’s, Kings, Warriors and Sharks events while communicating brand initiatives and enhancing brand awareness