Conrad Smith Email & Phone Number

Wellington, Nz

New Zealand

VeVe have collectors at heart, delivering innovative products and experiences that enhance the collecting experience through digital platforms. We celebrate the passion collectors have for their fandoms by connecting physical and virtual experiences seamlessly. With VeVe’s focus on quality and the collector experience, many of the world's leading and most interesting brands, artists and creatives trust VeVe to bring their most valuable intellectual property to new audiences including Disney, Star Wars, Pixar, Marvel, DC Comics, Warner Bros, Dreamworks, MGM, Universal and more.My role is responsible for defining future design strategy that brings teams together to deliver a shared vision. Collaborating with Product and Engineering teams I’m delivering a roadmap supported by strategic pillars and principles that clearly articulate purpose and direction. These include a focus on the Design Team as people along with the process and structure to support them, the quality and alignment of the products and initiatives they contribute to, and the insights and data that drive the user experience.

Wellington Region, New Zealand

Within my role at Xero I focused on making life better for small businesses around the world by delivering insight-driven experiences that empowered Accountants and Bookkeepers. I worked with my team to build their confidence and curiosity through best-practice design thinking, and connected them within the business to foster collaborative environments that supported better project outcomes. My role balanced the management and support of the design team, with strategic direction of the practice, and building partnerships within Xero.As a design leader, I oversaw a successful team that delivered digital solutions to make running a business more beautiful. I've achieved significant improvements in team happiness and performance, and contributed strategic insights to cross-functional leadership forums. Additionally, I designed and implemented improved performance and career growth processes, collaborated with Xero's design leadership team to cultivate a vibrant team culture, and led the delivery of transformative product features, including a unified client record used by all new Xero practice customers globally.

Wellington, Wellington Region, New Zealand

I empowered a team of designers to deliver world-class digital products and services. My primary responsibility was to attract, develop, and equip top-tier design talent, while also fostering seamless cross-functional collaboration across various initiatives. Through the development of design capabilities, methods, and expertise, I created impactful experiences that reinforced the value of design and elevated the customer experience.

Wellington & Wairarapa, New Zealand

I led a team of digital product designers within Marketplace and provided leadership and direction for communications designers to answer marketing needs. I was responsible for shaping and implementing design strategy, evolving the brand and ensuring delivery of design was completed to a high standard. I built a foundation of strong relationships through clear communication and evolved the culture of design within the business.

Auckland, New Zealand

As one of New Zealand’s most well-known brands, Yellow is helping SMEs thrive with a range of smart and cost-effective solutions that work hard.Joining Yellow at an exciting time in their evolution, I’ve had the opportunity to help shape the brand with a strong team of designers. I’ve worked to develop Yellow’s brand through the creation of brand guidelines, reinventing the iconic Yellow Pages, and launching a new-look website offering customers a seamless experience across all touchpoints.Alongside producing a range of collateral for the brand I’ve worked to develop the growth and capability of the creative team. Introducing new process, concepts and strategy has been a key focus to drive better creative results.Executing brand projects from creative strategy through to implementation I’ve mixed creative direction and development with hands-on design work to ensure the best outcomes are achieved.

Auckland

I established and managed an internal design team that aligned creative outputs with insight-driven strategies to consistently deliver results that exceeded briefs and delivered engaging user experiences. My role encompassed a wide range of responsibilities, including creative direction, studio management, design direction, production management, print management, and hands-on design work. By taking a holistic approach to design leadership, I fostered a collaborative, supportive environment that enabled my team to thrive and produce impactful work.

Auckland

Working with a range of clients including McDonalds, Adidas, and Air New Zealand to design and produce in-flight video content, corporate video presentations, and hype reels. All projects involved working in collaboration with agencies, or key stakeholders to define briefs, ensure creative direction was aligned, and that work throughout the project was completed to a high standard.

Working with a small core team and an extensive freelance base to produce broadcast interactive and print design. My primary role included the management of staff and freelancers in the production of integrated campaigns across all forms of media as well as being hands-on with projects.I developed business relationships that led to a growth in core clients including TVNZ, TV3, MTV, Comedy Central, 42 Below, SKY, and more. I worked to create strategies for brands through the creative convergence of media and delivered solutions that exceeded client expectations.

Bullet Mag was an online magazine featuring innovative & inspirational art, fashion, beauty, and music from around the world. I was responsible for the design and production of features for the site.

Auckland

Working directly with ad-sales and on-air teams I created promotions, graphics, and supporting media to answer briefs. Projects included interactive micro-sites, web-based media, event graphics and promotion, programming promos, comp spots, interstitials, programming and brand graphics, and more.I was involved with the channels New Zealand launch which included localising the brand on-air through to stationary, promotional material and event integration.

Auckland

Working with a small creative team to produce on-air assets. I was also involved with creation of material for use online, at events, and advertising including bus-backs, billboards and more. While in the role I also worked in the Sydney office to create on-air promotions for MTV Australia. Both here and in Australia I have been involved with channel branding, ad-sales work, and programming promotion. I worked to create the ‘This is my MTV’ artist of the month concept here which showcased New Zealand talent and was developed into a series of interstitials that ran for over a year and successfully raised the profile of a number of artists.

Auckland

Zoomslide is a creative film and television production company based in Auckland.

Auckland

I ran a class which covered flash design, animation and actionscripting. The role required the creation of a course outline, supporting materials, and tutorials for the students, as well as teaching weekly classes.