Conrad Flores, Mba Email & Phone Number

• Lead growth of Chicago area with a $30MM P&L at all major independent retailers.• Managed trade fund spending, pricing, forecasting, and ROI analysis for all retailers. • Developed long term business relationships with retail buyers throughout the Midwest. • Developed and grew relationships across buyers at retailers to build the business. Worked with brokers, distributors, and business partners to support the business.• Presented products, conducted category reviews, and used other related information with clients to gain sales and establish accounts. Including but not limited to top to top presentations, trade/industry events, coordinating in-store demos, and other field related activities.• Understood customer business needs and built short and long-term strategies to drive mutually beneficial results.• Developed and managed collaborative strategic partnerships and joint business plans with key customers.• Defined and implemented account launch plans to drive sales, including initial trial, and met both retailer and company expectations.• Developed calendar for customer touch points - defined who needs to be involved at each meeting, purpose for each interaction, etc. (top-to-tops, market visits, etc.).• Managed the annual, quarterly, and monthly sales targets and goals, and established a plan for achieving them.• Managed total customer spending and deduction management in a timely manner and within budget.• Provided key inputs for demand planning - owned the bottom-up forecast for each account.• Collaborated with the Director of Retail Sales to execute the sales strategy which included defining clear objectives and challenging goals to gain market share.• Managed tools and materials the sales organization needed to achieve business objectives, including Microsoft D365, Zoho, and Salesforce CRM platform and trade spend software solution.• Coordinated activities with the Marketing team including but not limited to shopper marketing, digital/social media and influencer campaigns, increasing awareness and sell-through with target demographics, and planning and deploying demos/sampling events.

Listed skills include Sales Management, Sales, Sales Operations, Leadership, and 46 others.