Conrad Layson Email & Phone Number

Chester Springs, Pennsylvania, Us

• Conduct global research of primary and secondary sources for vehicle and powertrain data sorted by manufacturer and market• Establish and maintain particular expertise in hybrid electric vehicles produced globally• Create individual vehicular, platform and powertrain global record of citations and sources referenced to support the data• Verify the accuracy of the data collected before incorporating it into customer accessible database • Leverage knowledge gained to produce improved forecasts and analyses in a continuous cycle• Customer-facing role supporting OEM, Tier 1 and Tier 2 automotive suppliers in use of powertrain database

Holmdel, New Jersey, Us

• Provided clients with customer or patient perspectives, brand analysis and actionable business intelligence and recommendations derived from the dataset of patient & caregiver social media conversations freely available on the web and secondary research online and off.• Identified upcoming issues that would soon impact client’s business or patient compliance.• Discovered and presented trends in quantitative data that underpin insights and recommendations going forward. • Conducted qualitative analyses and authored study findings with recommendations to clients via written reports and follow-up in-person presentations so that all stakeholders plan for and manage change, instead of being beholden to it. • Authored and contributed to studies in several disease states including: diabetes, neuropathy, oncology, pulmonology and cardiology.

• Project managed the production of Radio, TV commercials and multichannel marketing content for advertising agencies and clients directly.• Managed and ran every facet of the production and post-production process by evaluating, recommending and hiring directors, freelancers, on-camera talent, production and post-production companies with cinematic and artistic capabilities that match creative vision, budget and scope of each project.• Determined how scope of work details impacted budgets and schedules to arrive at workable solutions.• Created, distributed and maintained critical project documents detailing scope of work, budgets and schedules to agency, client and production personnel.• Presented work in progress to agency & client stakeholders throughout production and post-production at predetermined milestones to ensure objectives are met.• Managed project delivery to appropriate webmaster or media outlet in specified formats.• Tracked all project costs, reconciled budget at job conclusion and submitted results to financial staff. Project budgets ranged from several thousand to a million plus dollars.

Us

• Provided clients with customer or patient perspectives, brand analysis, actionable business intelligence and recommendations derived primarily from verbatim conversations in the social media dataset.• Conducted qualitative and quantitative analyses of data and authored study findings with recommendations to clients via written reports and follow-up in-person presentations.• Discovered and presented trends in qualitative data that underpinned insights and recommendations.• Identified upcoming issues that would impact client’s business, customer behavior or patient compliance.• Results from past studies include a government agency changing its protocol for public hearings for rule changes and a pharma changing its drug delivery system to increase patient compliance.• Authored and contributed to studies in healthcare, pharma and several disease states including: diabetes, neuropathy (Neurogenic Orthostatic Hypotension), oncology (Testicular Cancer), pulmonology (Cystic Fibrosis, Idiopathic Pulmonary Fibrosis), cardiology and Endocrinology (Precocious Puberty).

Radnor, Pa, Us

• Established and maintained client relationships ranging from locally based business to Fortune 500 companies, serving as primary point of contact for all client needs and projects.• Led brand investigation team conducting focus groups of key customers and prospects to compile qualitative marketing data for client’s successful rebranding effort.• Incorporated client investigative wants, needs and desires into creation of screener and moderator guides for Telephone Depth interviews (TDI) and In-Depth Interviews (IDI) with past, existing and prospective client customers.• Researched, developed and wrote creative briefs to support brand campaign goals and executions.• Authored Statements of Work outlining the scope, costs and timing for executions of agency creative.• Assembled and led interdisciplinary teams to execute creative concepts and implement multichannel marketing campaigns in direct mail, print, radio, TV and website development processes, including: defining project; determining site’s: structure: content & functionality; visual design; overseeing site development; testing, refinement; launch, maintenance planning; continual site improvement.• Successfully rebranded clients in manufacturing and education, resulting in a 20% increase in sales and a 15% increase in enrollment in the first quarter of implementation.

• Produced internal and external live events and corporate videos exclusively for AstraZeneca USA in which C suite clients appeared in initiatives for AstraZeneca corporate communications and brands.• Interpreted project goals to determine project scope of work, budgets and schedules.• Secured locations, freelance production and post production personnel and equipment within budget.• Produced communications for Crestor (Pulmonary) and Nexium (Gastrointestinal) therapeutic areas.

Line produced all film and video projects. Managed company operations including:Allocating resources and personnel; designing production and post-production schedules; controlling work flow throughout the company.

Provided broadcast production skillset to ad agencies lacking appropriate internal resources on a project basis.Provided line production capabilities to film and video production companies on a project basis.

Staff Broadcast Producer for agency accounts including: American Electric Power, Martin Senour Paints (a division of Sherwin Williams), Union Electric, and others.