Conrad Layson Email & Phone Number

Chester Springs, Pennsylvania, US

• Conduct global research of primary and secondary sources for vehicle and powertrain data sorted by manufacturer and market
• Establish and maintain particular expertise in hybrid electric vehicles produced globally
• Create individual vehicular, platform and powertrain global record of citations and sources referenced to support the data
• Verify the accuracy of the data collected before incorporating it into customer accessible database
• Leverage knowledge gained to produce improved forecasts and analyses in a continuous cycle
• Customer-facing role supporting OEM, Tier 1 and Tier 2 automotive suppliers in use of powertrain database

Holmdel, New Jersey, US

• Provided clients with customer or patient perspectives, brand analysis and actionable business intelligence and recommendations derived from the dataset of patient & caregiver social media conversations freely.
• Identified upcoming issues that would soon impact client’s business or patient compliance.
• Discovered and presented trends in quantitative data that underpin insights and recommendations going forward.
• Conducted qualitative analyses and authored study findings with recommendations to clients via written reports and follow-up in-person presentations so that all stakeholders plan for and manage change, instead of being.
• Authored and contributed to studies in several disease states including: diabetes, neuropathy, oncology, pulmonology and cardiology.

• Project managed the production of Radio, TV commercials and multichannel marketing content for advertising agencies and clients directly.
• Managed and ran every facet of the production and post-production process by evaluating, recommending and hiring directors, freelancers, on-camera talent, production and post-production companies with cinematic and.
• Determined how scope of work details impacted budgets and schedules to arrive at workable solutions.
• Created, distributed and maintained critical project documents detailing scope of work, budgets and schedules to agency, client and production personnel.
• Presented work in progress to agency & client stakeholders throughout production and post-production at predetermined milestones to ensure objectives are met.
• Managed project delivery to appropriate webmaster or media outlet in specified formats.

US

• Provided clients with customer or patient perspectives, brand analysis, actionable business intelligence and recommendations derived primarily from verbatim conversations in the social media dataset.
• Conducted qualitative and quantitative analyses of data and authored study findings with recommendations to clients via written reports and follow-up in-person presentations.
• Discovered and presented trends in qualitative data that underpinned insights and recommendations.
• Identified upcoming issues that would impact client’s business, customer behavior or patient compliance.
• Results from past studies include a government agency changing its protocol for public hearings for rule changes and a pharma changing its drug delivery system to increase patient compliance.
• Authored and contributed to studies in healthcare, pharma and several disease states including: diabetes, neuropathy (Neurogenic Orthostatic Hypotension), oncology (Testicular Cancer), pulmonology (Cystic Fibrosis.

Radnor, PA, US

• Established and maintained client relationships ranging from locally based business to Fortune 500 companies, serving as primary point of contact for all client needs and projects.
• Led brand investigation team conducting focus groups of key customers and prospects to compile qualitative marketing data for client’s successful rebranding effort.
• Incorporated client investigative wants, needs and desires into creation of screener and moderator guides for Telephone Depth interviews (TDI) and In-Depth Interviews (IDI) with past, existing and prospective client.
• Researched, developed and wrote creative briefs to support brand campaign goals and executions.
• Authored Statements of Work outlining the scope, costs and timing for executions of agency creative.
• Assembled and led interdisciplinary teams to execute creative concepts and implement multichannel marketing campaigns in direct mail, print, radio, TV and website development processes, including: defining project.

• Produced internal and external live events and corporate videos exclusively for AstraZeneca USA in which C suite clients appeared in initiatives for AstraZeneca corporate communications and brands.
• Interpreted project goals to determine project scope of work, budgets and schedules.
• Secured locations, freelance production and post production personnel and equipment within budget.
• Produced communications for Crestor (Pulmonary) and Nexium (Gastrointestinal) therapeutic areas.

Line produced all film and video projects. Managed company operations including:Allocating resources and personnel; designing production and post-production schedules; controlling work flow throughout the company.

Provided broadcast production skillset to ad agencies lacking appropriate internal resources on a project basis.Provided line production capabilities to film and video production companies on a project basis.

Staff Broadcast Producer for agency accounts including: American Electric Power, Martin Senour Paints (a division of Sherwin Williams), Union Electric, and others.