Conrad Mathison is an innovative executive with extensive corporate marketing experience engaging consumers via digital, social media, and mobile channels. Currently, Conrad is the Managing Director of It's Pixel Perfect in this role, he is responsible for shaping and executing digital media strategy with the goals of raising brand awareness, driving website traffic, implementing digital and business transformation and using digital tools like AR and VR to engage audiences.Conrad proven track record includes leading consumer-facing digital and social media programs in partnership with several: RJR Brands, Grace Brands, Wisynco Brands, etc. As the Chief Strategist of It's Pixel Perfect he developed strategy and led the launch of all Television Jamaica’s social channels, social listening, social tv and live coverage programs for the last three years which resulted in a 300% increase in growth since he started.His work:1. 120M Reach campaign for FIFA Women's World Cup2. 62M Reach campaign for FIFA Men's World Cup3. Launch Champsbot - over 10K subscribers in 2 daysConrad’s efforts have been featured in the Money E-zine and Branson Centre B-Factor Magazine and other news media example Smile Jamaica, All Angles, Power 106, Love 101. His excellent written and verbal communication skills help him incorporate creativity, strategic insight, tech savvy and business acumen into product branding, yielding maximum engagement while exceeding results. This also resulted in him giving over 15 speeches around the topics of business and digital media within the last 18 months. A few of his speaking engagements include Keynote Speaker at the UWI Scholarship Awards Ceremony,Guest Speaker at Cornwall College 120th Homecoming Ceremony and Guest Speaker at HRMAJ Annual Conference.