Marketing Operations Manager
Wilmington, North Carolina, Us
F3TCH is a mobile app designed to keep hotels always in reach by their guests. With integrations made particularly for hotels' internal PBX information management systems, F3TCH allows for both data security, and the opportunity to quickly connect hotel guests with various amenities and other services.Well Aware was brought on by F3TCH to go about implementing the operations behind its go-to-market campaign. After initial discovery, we also concluded to help F3TCH sustain administrative awareness and support of its commitments to fundraising & product development as well as market traction.Our operation surrounding go-to-market ultimately took on the following major tactical efforts:- Lead Research & Generation (Phone, Email, LinkedIn)- Cold Calling & Cold Emailing- Executive AssistanceMinor tactical efforts included:- Video content creation & posting- Investor research + outreach & investor landing page content creation- TRACK (Time, Relationships, Actions, Commitments, Knowledge) management dashboardWithin 3 months, Well Aware was able to call over 400 customer leads. We created a 5-piece email sequence that followed each lead. All calls, emails, and other research data were stored and executed within HubSpot. Alas, our efforts were unable to generate effective traction. In hindsight, this project deserved marketing strategy necessary to define our ideal customer persona, customer messaging, and copy that could better serve to differentiate F3TCH's product against the market's current applications that bridged communications between guests and hotels.I'd like to thank Jose Quiros for our time and opportunity working together on this project. ---More information on this project will soon be available on the Well Aware website. As always, thank you for reading.