“I ran marketing for Avvo from when it was just a spark of an idea. One of the keys to our success was a very deep understanding of search engine optimization. Through our skill in search, Avvo surpassed the established players in the legal industry – Findlaw and Lawyers.com – to become the primary destination for people seeking an attorney. I became enamored with the constantly changing search industry and within a few years, I became the in-house search writer for Search Engine Land, spoke directly at legal marketing conferences like PILMMA, the Injury Board and Lawyernomics and talked to hundreds of attorneys directly about search marketing.During those years, I watched attorneys get intimidated, overcharged, confused and downright lied to by marketing consultants and self proclaimed search gurus who saw dollar signs yet delivered little value. It became clear that many vendors were deliberately complicating the issues with technobabble to grossly overcharge attorneys for products that delivered little (if any) value.Mockingbird is my response.We offer a suite of effective solutions that work. We speak in business terms, not technical terms.We’re upfront, honest and our experience enables us to be extremely opinionated. We have predictable monthly pricing, clear performance targets and short term contracts (although long term engagements.)Most importantly we operate as your external VP of Marketing. We assess where to most cost effectively allocate your marketing dollar – measuring performance and prioritizing those tactics across the entire marketing landscape that will have the biggest impact on getting your phone to ring more.”

On the weekends in the winter you'll find me as a volunteer Patroller at Alpental - the steepest, gnarliest ski mountain in the PNW. I work with youth Freeride team and Leadership group to impart advanced ski (and life) safety. In '23 I started serving on the Alpental Volunteer Ski Patrol Board.

SOLD TO HR BLOCKLivewire is the easiest way to connect to a financial professional that is rated, reviewed, and available on-demand by video conference or in-home/office by appointment. Go to www.LetsLivewire.com talk to a tax preparer, accountant, bookkeeper or financial planner today for free consultation, with no cost or obligation. I joined Livewire because I know how transformative a client-centered marketplace can be, from my experience building Avvo.com into a market leader in the legal industry. At Livewire, I take responsibility for:· Developing the marketing and sales strategy· Driving marketplace growth and utilization through organic SEO· Coordinating with development and product teams to execute digital marketing strategy· Analyzing key marketing metrics and iterating as appropriate· Communicating with other leading marketplaces and directories to share learnings

Avvo is a Seattle-based website revolutionizing the way consumers navigate the highly confusing legal industry. In thre years, Avvo went from concept to market leader without spending a dollar on advertising. I oversaw their Marketing.

P&L Oversight of www.SoftwareOnline.com - providing consumers with downloadable Safety, Security and Utility software.

Over three years, we transitioned the company from one of the innumerable interactive agencies to the preeminent developer of online content for the children's market.

First hire in the Accelerator division of a venture backed, real-estate focused Incubator.