Conrad Theron Email & Phone Number

I co-head the creative department, which delivers effective and audacious results. When not pulling the levers for creativity and effectiveness, I focus on building relationships (because common ground means better work), creating a safe space for emerging talent (because teams outlast any ad campaign) and making surgical adjustments to outperform KPIs.Key responsibilities:• Lead and develop the overall creative vision for various marketing activities and campaigns, online and offline.• Create and execute local and global brand and product campaigns, maximizing awareness.• Deliver effective and audacious results that align with strategic KPIs or brand goals.• Collaborate across all marketing departments for brand consistency and creative direction, including Design and Content teams, Digital and Social Media, and Partnerships.• Focus on galvanizing internal and external relationships (because common ground means better work and results).• Set the bar for creative excellence and shape ideas and strategies.• Responsible for the creation and steering of distinctive brand and product storytelling.• Manage and lead teams, provide feedback on work, guide employees' career development, and recruit distinctive talent.• Stay one step ahead with consistent monitoring and education on new trends, approaches, and techniques, enabling the development of cutting-edge and effective creative solutions.• Set up internal ways of working that have resulted in systematic and elevated content.

Berlin, Germany

As part of the Business Transformation team, my sandbox was filled with toys like strategy and creativity, which helped me (and my team) create compelling campaigns and develop new businesses, products, services, and experiences. Through Verbal Design (how a brand uses language), we gave brands the tools to sing and show up. But how? By helping them find their voice, crafting their language, and turning brand truths into tangible marketing and advertising outputs. On any given day, this can transpire in the form of naming, naming strategy, creating a brand story, positioning, branded moments, crafting a brand's voice, and messaging.Key responsibilities:• Lead and own work that creates compelling brand and product campaigns.• Develop new businesses, products, services, and experiences.• Author and activate unique strategies that coordinate with brand aspirations.• Champion Verbal Design (how a brand uses language) to give brands the tools to sing and show up.• Nurture internal and external relationships, own presentations, and work directly on productions.• Manage multiple brands and deliverables simultaneously while maintaining creative excellence from start to finish.• Invest in relationships across Europe, North America, creative, product/design, and merchandising teams.• Quarterback internal creative stakeholders and external freelancers to ensure smooth operation and campaign delivery.

Germany

At the HQ in Germany and within the Brand Design department, I led the writing efforts and co-led creative direction for multiple sports (business units). From football to running, sustainability to training, or just the adidas brand in general, you could think of me as a brand guardian who developed and led strategies, explored and implemented creative narratives, engineered concepts and delivered on marketing KPIs. Operating "in the future" sometimes meant seeing incredible innovation at play, and I relished the opportunities to bake the brand DNA into all of it. Key responsibilities:• Develop and maintain writing standards for all product copy across the brand.• Lead the writing efforts for all product copy, ensuring quality implementation.• Develop concepts and creative strategies that fulfill the objectives of the category, concept, and briefs.• Keep closely aligned with the Product Design team to ensure holistic storytelling.• Collaborate with cross-functional team members to ensure consumer- and brand-focus.• Lead writing and execution for concepts or category across multiple consumer touchpoints, from 2D to retail to digital.• Maximize results within the given budget and timeframes.• Creation of annual and long-term Creative Direction strategies.

Dubai

Working at Ogilvy was great. Especially being a part of the team that has made it into the Ogilvy Cadre (the top 15 offices worldwide), as well as winning the Advertising Agency of the Year in the Middle East and Network of the Year worldwide. I had the opportunity to work with some of the most ambitious and reputable brands in the world, including the likes of Coca-Cola, Volkswagen, Dove, Philips and more. We ran social media initiatives, created viral videos, first-of-its-kind mobile apps, organised festivals, made notable films, did F1 activations and rubbed shoulders with some of the most influential creators in the Middle East.

Dubai, United Arab Emirates

Whipping up disruptive, conversation-starting concepts and content is what WITT was all about. Here, I dreamt up innovative experiential ideas that would meet clients’ outlandish fantasies and, pleasantries aside, sell more cigarettes and booze. After winning clients such as Glenfiddich, Dunhill and Benson & Hedges, I quickly mastered the art of being thrown into neck-deep waters (and coming out on top).

United Arab Emirates

ImpactBBDO was busy, which I love. A typical day saw me working on a smorgasbord of briefs, from big integrated campaigns to sweating the small stuff. Understanding cultural sensitivities honed my craft, which I then flexed working on the UAE's biggest telecommunications client. A client that demanded a versatile writer and thinker with the ability to reach a targeted audience. Long and short copy, radio, TV and print, I did it all.

Deliver conceptual firepower and whip-smart content for multiple clients including Cell C, OgilvyEarth, Leica, Olympus, SanDisk and so on. My Art Director and I headed up creative meetings and brainstorming sessions to maintain cohesive campaigns. We also auditioned new on-camera and voice-over talent for viral videos. I saved my Creative Director some cash on anti-anxiety medication refills by finding creative solutions for not-so-creative briefs.

Here I probed into emerging trends in the dangerously glamorous world of advertising and used the ‘fabulous’ findings to generate sharp content, peppered with trademark biting wit. I often operated as the go-to guy for putting a dubious spin on broken New Year’s resolutions. I also assisted in increasing the flow of the ever-present green stuff by conceptualising content for Voltaren and Guinness.