Conrad Theron Email & Phone Number

• I co-head the creative department, which delivers effective and audacious results. When not pulling the levers for creativity and effectiveness, I focus on building relationships (because common ground means better.
• Lead and develop the overall creative vision for various marketing activities and campaigns, online and offline.
• Create and execute local and global brand and product campaigns, maximizing awareness.
• Deliver effective and audacious results that align with strategic KPIs or brand goals.
• Collaborate across all marketing departments for brand consistency and creative direction, including Design and Content teams, Digital and Social Media, and Partnerships.
• Focus on galvanizing internal and external relationships (because common ground means better work and results).

Berlin, Germany

• As part of the Business Transformation team, my sandbox was filled with toys like strategy and creativity, which helped me (and my team) create compelling campaigns and develop new businesses, products, services, and.
• Lead and own work that creates compelling brand and product campaigns.
• Develop new businesses, products, services, and experiences.
• Author and activate unique strategies that coordinate with brand aspirations.
• Champion Verbal Design (how a brand uses language) to give brands the tools to sing and show up.
• Nurture internal and external relationships, own presentations, and work directly on productions.

Germany

• At the HQ in Germany and within the Brand Design department, I led the writing efforts and co-led creative direction for multiple sports (business units). From football to running, sustainability to training, or just.
• Develop and maintain writing standards for all product copy across the brand.
• Lead the writing efforts for all product copy, ensuring quality implementation.
• Develop concepts and creative strategies that fulfill the objectives of the category, concept, and briefs.
• Keep closely aligned with the Product Design team to ensure holistic storytelling.
• Collaborate with cross-functional team members to ensure consumer- and brand-focus.

Dubai

Working at Ogilvy was great. Especially being a part of the team that has made it into the Ogilvy Cadre (the top 15 offices worldwide), as well as winning the Advertising Agency of the Year in the Middle East and Network of the Year worldwide. I had the opportunity to work with some of the most ambitious and reputable brands in the world, including the.

Dubai, United Arab Emirates

Whipping up disruptive, conversation-starting concepts and content is what WITT was all about. Here, I dreamt up innovative experiential ideas that would meet clients’ outlandish fantasies and, pleasantries aside, sell more cigarettes and booze. After winning clients such as Glenfiddich, Dunhill and Benson & Hedges, I quickly mastered the art of being.

United Arab Emirates

ImpactBBDO was busy, which I love. A typical day saw me working on a smorgasbord of briefs, from big integrated campaigns to sweating the small stuff. Understanding cultural sensitivities honed my craft, which I then flexed working on the UAE's biggest telecommunications client. A client that demanded a versatile writer and thinker with the ability to.

Deliver conceptual firepower and whip-smart content for multiple clients including Cell C, OgilvyEarth, Leica, Olympus, SanDisk and so on. My Art Director and I headed up creative meetings and brainstorming sessions to maintain cohesive campaigns. We also auditioned new on-camera and voice-over talent for viral videos. I saved my Creative Director some.

Here I probed into emerging trends in the dangerously glamorous world of advertising and used the ‘fabulous’ findings to generate sharp content, peppered with trademark biting wit. I often operated as the go-to guy for putting a dubious spin on broken New Year’s resolutions. I also assisted in increasing the flow of the ever-present green stuff by.