Conrad Yu Email & Phone Number

San Francisco, Us

San Francisco, California, Us

Built, coordinated, and executed the go-to-market plan for Qualia’s flagship lender product, Connect, resulting in over $3m in pipeline over 4 months.Created and conducted sales training on go-to-market messaging, value propositions, competitive intelligence, and buyer personas that led to the closing of Qualia’s first 6 lender customers, representing its first $150k in ARR.Worked cross-functionally with product, sales, marketing, and customer success teams to craft and execute go-to-market messaging and positioning materials, including one-sheeters, feature lists, the Connect webpage, and more.

Toronto, Ca

The Cansbridge Fellowship is a global community of entrepreneurial students and professionals who support each other in developing new and existing ventures, both personally and professionally. The Fellowship uses over $100,000 to fund two major initiatives:• Selecting 15 Canadian university students to intern in Asia, who all receive a $6,000 CAD grant to cover living expenses• Running an annual conference in San Francisco each year, where Fellows come together to converse, meet tech entrepreneurs and leaders, and gain insights to better their careers• Cansbridge Fellowship Conference Chair and Selection Committee Member

Montclair, Nj, Us

Directly impacted $5M in closed won net new ARR by supporting $10M in mid and bottom-funnel pipeline via strategic deal support, win theme and narrative crafting, competitive counter-positioning, and more. Generated over $1M in pipeline by launching Sitetracker AI as both the product manager as well as product marketing manager. Collaborated with the implementations, enhancements, customer success and sales teams to identify industry-specific use cases for this predictive analytics tool and bring it to market.Identified and crafted Sitetracker’s core value proposition framework as well as critical sales decks to enable value-selling at the enterprise sales level. Trained sales, CSM, and other customer-facing teams on new feature and product launches as well as regularly scheduled patch and platform releases.Generated over 2,500 MQLs creating, managing, maintaining, and optimizing half of Sitetracker.com’s pages. Created over 30 customer story slides, wrote case studies involving data analysis to generate metric proof points, and wrote Projects and Life articles to celebrate our customer’s success with Sitetracker.

Montclair, Nj, Us

Denver, Colorado, Us

Project manager and coordinator for over a dozen product and feature launches:Created, distributed, and maintained all launch materials, including datasheets, blog posts, internal and external announcements, key messaging documents, etc.Trained Lever’s sales teams on messaging, demo flows, and competitive intelligence.Project manage the creation of strategic marketing and thought leadership content, including Lever’s 2019 Talent Benchmarks Report.

Instart Logic is a digital experience platform that helps leading global brands maximize revenue from their digital initiatives.Core Responsibilities:- Platform and product messaging- Creation of product and feature datasheets- Writing of product launch material- Coordination of company/product videos- Customer Marketing (written and video customer case studies)- Propagation of marketing collateral- Andreessen Horowitz executive briefing conferences- Sales enablement through maintenance of customer-facing templates- Brand ManagementSpecial Projects:- Manager for summer marketing interns- Implementation and onboarding of Starter Edition customers- Developing the Instart Logic sales playbook and other sales enablement literature- Creation of Instart Logic's 501(c)(3) free service offering- SFDC database augmentation

Carpinteria, Ca, Us

Procore is a cloud-based construction management software application. Worked 20 hours a week while balancing a heavy course load during school for this amazing company.Main Responsibilities:- Sourced $160,000 of closed revenue (ARR) by generating $250,000+ in pipeline through cold-calling, targeted and nurtured outreach, and e-mail campaignsSpecial Projects Team responsibilities:- Co-authored the official Procore Sales Playbook- Created asset packages to boost enterprise SaaS sales targeted towards high-profile accounts

Shanghai, Cn

TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with.- Assisted team that acquired a major international hotel brand as a client by conceiving and developing a creative root for our strategy pitch- Conducted market research for 5 major international clients- Authored articles on Chinese shopper marketing trends and brand histories for www.shopperculture.com- Wrote submission for the 2014 China EFFIE Awards (Michelin PDP campaign)- Wrote body copy and titles for shopper marketing posters and promotional ads- Prepared and organized data to write briefs for creatives

San Mateo, California, Us

The Employee Stock Option Fund (ESO Fund) provides funding for the employees of venture-backed companies to absorb the financial risks associated with exercising stock options. - Increased active deal pipeline by 25%, resulting in seven deal closings over the summer, and totaling over $200,000 in capital deployed- Identified, qualified, and initiated outreach with prospects for demos, increasing deal pipeline- Ensured a smooth transition of prospect over to general partner/account executive - Developed a system for discovering startups and early staged companies and added them to the company hotlist- Managed social media advertising campaigns on Twitter and Facebook and wrote articles on stock options and tax implications for SEO purposes

Noblesville, Indiana, Us

Alpha Kappa Psi is an international co-ed business fraternity that was founded on the principles of educating its members and the public to appreciate and demand higher ideals in business; and to further the individual welfare of members during college and beyond. - Collaborated with my committee to educate the chapter in different aspects of business including diversified investing, stocks and bonds, venture capital investing, marketing, and advertising.- Created and built relationships with local tech companies to bring internship and work opportunities to the fraternity- Coordinated with other professional organizations to create a professional council for networking opportunities- Planned and hosted speaker invites with entrepreneurs and executives- Managed 15% of the chapter’s $7,000 quarterly budget

Santa Barbara, Ca, Us

FindTheBest was a research engine focused on collecting, structuring, and connecting the world’s data to give people all the information they need to research with confidence.- Established over 120 backlinks for FindTheBest’s various comparison pages- Drove organic traffic and search engine optimization rankings by writing guest posts for this Kleiner Perkins backed startup- Increased Revenue by working with blog and site authors to install widgets and putting FindTheBest on their blogrolls- Prospected and sourced syndication deals that generated over $15,000 in revenue- Mentored and instructed incoming summer interns

Bachelor Of Arts (B.A.), Philosophy

Economics And Business