Destination Gippsland is the Regional Tourism Board and the peak tourism organisation for the region of Gippsland in eastern Victoria. Established in 2008 with the support of Tourism Victoria, Parks Victoria and the six member councils of the Gippsland Local Government Network.

Manager of the overall marketing and distribution function for Star Ratings Australia, Australia's only independent accreditation program focused on the accommodation sector.In this role, I have been actively involved in the development of the new Star Ratings website development and the analysis, agreement and execution of an online reputation management (ORM) tool for all 5000 Star Rated Licencees through a partnership with ReviewPro.Additionally, my role has included the roll out of a multi faceted marketing campaign aimed to remind Australian travellers of the value of the Stars when making their travel purchases.

Responsible for the consumer and trade sales and marketing objectives of Territory Discoveries. Managing a team of seven staff across sales, marketing and creative functions in order to promote the Northern Territory as a preferred holiday destination to Australian and NZ travellers.

Primary purpose was to drive sales and maximise revenue for Anthology's suite of businesses, including Bay of Fires Walk, Cradle Mountain Huts Walk, Wilpena Pound Resort and Quamby Estate. Employed in March 2010 to assist with the opening of Wildman Wilderness Lodge which successfully began trading in May 2011.

Responsible for implementing effective sales and marketing strategies across all business channels, including leisure and business travel sales to maximise sales and drive revPAR