Marion Conseil Email & Phone Number

Rio De Janeiro, Brazil

- Garantiu proteção da marca Paris Saint-Germain Academy (escola de futebol oficial do clube de futebol francês) no Brasil, através da definição da estratégia de comunicação e da coordenação/controle da rede de franqueados a nível nacional (respeito das normas de identidade visual nas 20 unidades).- Definiu planejamento e controle da estratégia de Marketing e Comercial no Brasil: * Produtos e eventos, campanhas (Facebook, Instagram Ads, mídia tradicional etc.). * Gestão de uma equipe de 4 pessoas: coordenador de marketing digital, coordenadora de produtos e eventos, estagiária de mídias sociais, estagiária de design.- Promoveu o conceito de “família PSG” dentro e fora da organização.

Rio De Janeiro Area, Brazil

- Coordenou o projeto de futebol feminino da PSG Academy, “Juntas, somos futebol” em Paris, com cobertura midiática nacional na rede Fox Sports. Instagram @juntassomosfutebol.- Realizou pesquisas de satisfação e de mercado, e negociou parcerias.

Rio De Janeiro, Rio De Janeiro, Brasil

- Coordenou a organização da 1ª edição do campeonato nacional, a Paris Saint-Germain Academy Cup Brasil (3 dias, 700 atletas, 2.500 pessoas), com final no Maracanã: planejamento, negociação de parcerias, identidade visual, logística, management da equipe no evento (25 pessoas), satisfação cliente.

Rio De Janeiro E Região, Brasil

- Promoveu desenvolvimento e execução do Planejamento da Vila Olímpica e Paralímpica, coordenando todas as Áreas Funcionais e reportando principais riscos e problemas para a Direção Geral da Vila.- Liderou a operação de Simulação de Riscos Pré-Jogos para avaliar a prontidão operacional da Vila.- Acompanhou o Plano de Transição dos Jogos Olímpicos para Paralímpicos.

Rio De Janeiro E Região, Brasil

Mission: lead the definition and introduction of market leading product portfolios supporting the group’s strategies for original equipment & substitution markets:- Product category planning: analyzes customer & end user needs, product usage, norms & regulations and competitive trends in order to define the product portfolio strategy (including Customer Value Proposition). Define and deliver product roadmap and feasible 5 years product plan (including product launch and retirement) that meets market business ambitions.- Product life cycle management: analyze and make business recommendations according to the product’s life cycle status (launch, growth, maturity, end of life) in order to optimize product economic performance within category; manage commercial catalog in order to achieve product size coverage ambitions and reduce complexity (Phase-In/Phase-Out Process).- Product plan project execution: define and provide product specification note to technical team, ensure passage of project milestones, participates in the development and delivery of product validation support for product launch events.- Tyre Advisor management: define and monitor tests with independent testing institutes; report results in marketing dossier.

Rio De Janeiro E Região, Brasil

Mission: lead the analysis of market data analysis process for Michelin Truck & Buses South America.- Market forecast: analyze market trends and its impacts on business in order to assess and forecast results for Michelin Truck & Buses product line in South, Central America and Caribbean.- Market surveys: define and conduct studies with external institutes.ex.: Brand Equity, Conjoint Analysis, loyalty, market segmentation, customer and end user satisfaction.- Define sales and marketing plan in collaboration with commercial direction.- Coordinate South, Central and Caribbean marketing intelligence network.

Rio De Janeiro E Região, Brasil

Mission: lead pricing strategy definition and implementation for Michelin Truck & Buses South America.- Optimize pricing strategy for product and services in South, Central America and Caribbean through horizontal and vertical ramping.- Develop price data collection and processing system and monitor effective implementation of pricing policy (including price levels and commercial conditions) in South, Central America and Caribbean. - Conduct price elasticity survey in order to support price positioning definition for existing and new products, by testing and comparing pricing scenarios (budget: BR$ 1 million).- Coordinate activities of South, Central and Caribbean pricing network: diagnostic assessment of pricing policies in each country in order to improve Michelin pricing process of the geographic area and guaranty its consistency with Michelin group's global orientations.

Paris E Região, França

Internship program.Develop pricing surveys and tools: fare rules definition and monitoring, sales promotion campaigns, website pricing strategy, contracts, revenue forecast.

Paris E Região, França

Internship program.- Coordinate development of proposals for worldwide prospects: surveys, brainstorming, commitment of marketing and development teams, strategic decision making, writing and editing of final proposals.Main customers: France Telecom, Lagardère.- Conduct survey on sports consuming trends.

São Paulo E Região, Brasil

Internship program.

Le Havre E Região, França

Internship program.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Master in Management - Programa chamado "Grande Ecole"

Essec European Sports Marketing Chair, Sports Marketing

Activities and Societies: Marketing & business intelligence projects: adidas / French National Olympic Committee. - Optimization of adidas.

Programa De Intercâmbio Universitário, Business Administration And Management, General

Activities and Societies: University exchange program.

Intensive And High Selective Preparation Program For French Business Schools Competitive Exams, Business

Baccalauréat Francês, Ciências