Constance Chark Email & Phone Number

Vers-chez-les-Blanc, Vaud, CH

Vers-chez-les-Blanc, Vaud, CH

Vers-chez-les-Blanc, Vaud, CH

Vers-chez-les-Blanc, Vaud, CH

Vers-chez-les-Blanc, Vaud, CH

Amsterdam, Noord-Holland, NL

Amsterdam, Noord-Holland, NL

Amsterdam, Noord-Holland, NL

Richmond Hill, Ont, CA

• Oversee and manage the health and sustainability of all of the company’s product lines worth over $10 million in sales – developing product launch strategies, working with suppliers and business partners, and making.
• Play a pivotal role in developing new relationships with key retailers in Canada (Sears Canada, Target Canada, and Canadian Tire)
• Work with external partners to bring new products and programs to Canadian marketplace, setting project timelines, forecasts, product mix, negotiating costs, establishing pricing strategy, and market launch strategy

Richmond Hill, Ont, CA

Markham, Ontario, CA

• Spearheaded the launch of a new French brand of Scrapbooking products in the North American marketplace, from concept development to launch in 2½ months
• Devised comprehensive product and marketing plans consisting of over 150 new products (including new product formats) that sold over one million units in less than one year
• Developed and responsible for driving critical path of key marketing and new product development deliverables in the planning process
• Utilized competitive and market research to review and set new pricing strategy for two product formats that led to an additional $30,000 in profit for the company
• Accountable for monthly forecasting and P&L management of over 450 products
• Handled product rationalization and inventory management strategies of four product categories worth over 30% of the company’s total portfolio

• Conceptualized the brand vision and identity for a clothing line that enabled the company to appeal to the female young adult market with positive sales results in less than one year
• Formulated a strategic launch plan that targeted the Toronto market with five months lead time
• Developed and executed company’s marketing and communications plan, including: press releases, advertising campaigns, website and catalogue copy
• Gained publicity and media exposure on local media outlets (including Much Music Video Awards, Metro newspaper, and Fairchild TV)
• Established distribution channels (boutiques, Internet shops, wholesalers and distributors) through non-traditional word-of-mouth promotion and grassroots marketing
• Achieved cost and profit targets by negotiating and managing all aspects of the manufacturing process (including manufacturer selection, pricing, design, fabric selection, and quality control)

Quebec, Quebec, CA

• Led cross-functional team in the development of retail programs for over 170 stores (including product offering, demand planning and forecasting, and pricing/merchandising/markdown strategies)
• Generated combined sales of over $4 million through effective strategic planning and analysis of product offering, forecasting, pricing, promotions, sales support, and in-store signage
• Collaborated with external advertising agencies to create visually stimulating and appealing retail signage and product packaging

Toronto, Ontario, CA

• Prepared annual marketing plans for four distinct brands worth over $100,000, including trade launches, re-branding initiatives, establishing external partnerships, and negotiating promotional opportunities
• Conducted ongoing analysis of sales results, including monthly trend analysis, cover analysis, communication of financial results, and adjusting strategies accordingly
• Managed production timelines and marketing budgets (including quarterly forecasting) for brands that sell a total of over 620,000 units per month
• Directed project development of online book sampler targeting to reach 20 million impressions in 2007
• Trained department of eight other managers on coupon creation and redemption tracking process

Toronto, Ontario, CA

• Re-launched customer loyalty newsletter, leading to a 15% increase distribution and realizing an approximate 20% in cost savings
• Oversaw all aspects of the customer loyalty newsletter, including printer selection, price negotiation, quality control, content selection, and distribution (Circulation: 309,000 per quarter; Budget: $500,000)
• Performed in-depth analysis of French business and prepared presentation to senior management regarding pricing, gross units and product mix recommendations that contributed over $200,000 in profit

Toronto, Ontario, CA

• Guided the development of $3 million worth of business in custom items, special packs, and in-store merchandisers for the company's leading brand (Air Hogs)
• Ensured brand consistency and brand image across all key customer touch points, including reviewing packaging and writing copy for instruction sheets
• Liaised with advertising agencies and engineers to create, develop, and manage Lean-to-Fly sales videos and electronic shelf-talkers
• Coordinated with Legal department to register patent and trademarks for new products

Mba, Marketing & Strategic Management

Bba, Marketing

Ossd