Constance Desforges Email & Phone Number

Région De Paris, France

Most companies know what they do. Few know why they do it. Why it matters.The thing is... the world is struggling, in many ways. And it screams for help.Businesses are those who can best make change happen. Improve lives.We, as consumers, citizens, parents, people... We ask companies to fight for progress. But first, they need to know what progress they stand for...BrightHouse helps companies uncover, articulate and activate their timeless purpose. Which is here… Show more Most companies know what they do. Few know why they do it. Why it matters.The thing is... the world is struggling, in many ways. And it screams for help.Businesses are those who can best make change happen. Improve lives.We, as consumers, citizens, parents, people... We ask companies to fight for progress. But first, they need to know what progress they stand for...BrightHouse helps companies uncover, articulate and activate their timeless purpose. Which is here somewhere. Always. But it often takes a fresh eye to point it out. To reveal the best side of an organisation. The reason why it is truly indispensable to the world.As a Creative Director, my role is to shape the purpose, once it is excavated. Like a Gepetto, or a sculptor, I am here to give it a body, blood & flesh. To bring it to life! First, through words, by writing the narrative. Then via images with films or visual work. Ultimately, via tangible acts that will launch the purpose into the world & help the company live up to it, everyday. Because purpose is not a concept. It is a contract. Like in a love story. It is all about the proofs. Show less

Paris

I am managing exciting projects at Kantar Consulting. We address many topics from exploring trends to building brand positionings or generating innovations concepts. I work for international & major brands such as Nestlé, L'Oréal, Bic...Kantar Consulting is a creative marketing consultancy. We are driven by one goal: to make marketing that works. It takes creative insight - brand, consumer, cultural - and strong operational marketing capability to drive ideas all the way through to… Show more I am managing exciting projects at Kantar Consulting. We address many topics from exploring trends to building brand positionings or generating innovations concepts. I work for international & major brands such as Nestlé, L'Oréal, Bic...Kantar Consulting is a creative marketing consultancy. We are driven by one goal: to make marketing that works. It takes creative insight - brand, consumer, cultural - and strong operational marketing capability to drive ideas all the way through to effective implementation. Show less

1. En charge de la construction des stratégies de communication des Marques :Capacité à analyser les problématiques d'image via une méthodologie pluridisciplinaire.Aptitude à identifier le message publicitaire le plus juste vs la psychologie de la cible, la valeur ajoutée du produit, l’ADN de la marque et l’état de la concurrence.Faculté à conceptualiser ce message dans la formulation de l'axe créatif, cœur du brief fait aux créatifs.Capacité à être le garant de… Show more 1. En charge de la construction des stratégies de communication des Marques :Capacité à analyser les problématiques d'image via une méthodologie pluridisciplinaire.Aptitude à identifier le message publicitaire le plus juste vs la psychologie de la cible, la valeur ajoutée du produit, l’ADN de la marque et l’état de la concurrence.Faculté à conceptualiser ce message dans la formulation de l'axe créatif, cœur du brief fait aux créatifs.Capacité à être le garant de la stratégie de discours durant tout le processus de création.Aptitude à synthétiser et défendre la démarche dans l'écriture de la recommandation stratégique.2. En charge de missions de conseil en pilotage de Marque :Capacité à intervenir sur l’offre marketing : proposition de nouveaux produits ou services.Faculté à définir la stratégie d'attaque de nouveaux marchés (Pays Emergents, Europe de l’Est).Aptitude à créer une nouvelle marque ex nihilo (offre, nom, logo, plate-forme de marque, campagne).3. Capacité à intervenir sur un scope large de situations d'image :Lancements, repositionnements, crise d'image, naming, campagnes promotionnelles ou institutionnelles…Marques prises en charge : Citroën, Darty, Krys, Crédit Mutuel, Acadomia, L'Oréal Paris, Marques Avenue, Transavia, Maty, Orpi, SNCF, RATP, Quick4. Encadrement de stagiaires et apprentis. Show less

Master Of Science (Ms), Marketing

Hypokhâgne / Khâgne, Lettres Et Sciences Humaines