Constance George

Constance George Email and Phone Number

Retired @ Freelance
Homestead, PA, US
Constance George's Location
Homestead, Pennsylvania, United States, United States
Constance George's Contact Details
About Constance George

I am a senior-level public relations, philanthropy, and marketing executive who is adept at analyzing research and data to drive decisions and using multiple communication channels to inspire people to connect with and act on products and services offered by my employer. With expertise in strategic planning, I have extensive experience in public relations, crisis communications, leadership, internal communications, community and media relations, and social media and digital marketing and strategies, as well as fundraising, advertising, media buying, sales, publication development for internal and external audiences, and event planning. I am well connected in the Pittsburgh region, but have worked with national and international audiences. I have worked within the C-suite to create and articulate corporate business and marketing strategies and long-range plans and to develop measurement tools for implementation.

Constance George's Current Company Details
Freelance

Freelance

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Retired
Homestead, PA, US
Website:
aviary.org
Employees:
64
Constance George Work Experience Details
  • Freelance
    Retired
    Freelance
    Homestead, Pa, Us
  • National Aviary
    Senior Director Of Strategic Development
    National Aviary Sep 2023 - Present
    Pittsburgh, Pennsylvania, United States
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  • Carnegie Science Center
    Senior Director Of Marketing And Community Relations
    Carnegie Science Center Feb 2017 - Oct 2023
    Greater Pittsburgh Area
    I plan, manage, lead, and oversee the implemention of the marketing, public, and community relations efforts that support the mission and goals of Carnegie Science Center, including The Rangos Giant Cinema, the Duquesne Light Co. Center for STEM Education and Career Development, BNY Mellon Fab Lab, and special international touring exhibitions in PPG Science Pavilion. I lead an awesome public relations and marketing team to achieve strong brand consistency and recognition, coordination of messages, and a high standard for external communications to support operations, programs, projects, exhibitions, and other initiatives. Our work entails data analysis and analytics, media relations, social media, publications, advertising content and media buys, graphic design, event planning, and content creation.
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  • Phipps Conservatory And Botanical Gardens
    Director Of Marketing And Communications
    Phipps Conservatory And Botanical Gardens Mar 2015 - Feb 2017
    One Schenley Park, Oakland
    Utilize multiple media and communication tools such as social media, digital marketing, traditional advertising, event production, public and media relations and community involvement. The marketing team works hard to be innovators and thought leaders when it comes to creating and disseminating content that will attract our diverse audiences. Accomplishments:• Contributed to an increase in Summer Flower Show attendance by 25 percent, Fall Flower Show attendance by 34 percent and an overall 21 percent annual attendance increase• Oversee digital media efforts, which have resulted in an increase in Facebook engagement by nearly 47 percent to reach 44,500+ likes, Twitter followers by 29 percent and Instagram followers by 126 percent• Worked with members of the news media and increased media placements by 200 percent from prior year• Oversaw unveiling of new website and continue to oversee website content and structural updatesResponsibilities:• Lead a staff of four talented marketing professionals and two interns• Create and implement marketing and public relations strategies• Update brand policies and lead market research efforts• Write, edit, proofread and oversee design of news releases, publications, website, blogs and e-blasts• Plan, write and oversee in-house creative production of print publications and television, radio, pay-per-click and print ads and work with designers and advertising agency on a project basis• Plan and secure advertising media buys • Monitor public satisfaction and perception on social media and analyze engagement and attendance metrics that may correlate with social media, advertising and public relations efforts
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  • Visitpittsburgh
    Vice President Communications
    Visitpittsburgh May 2012 - Mar 2015
    Fifth Avenue Place, Suite 2800
    Led two passionate travel and tourism professionals to implement strategies that attracted international and national news media coverage for Pittsburgh and Allegheny County. Generated local support for tourism as a vehicle for economic development while helping to develop VisitPITTSBURGH's brand to local and national audiences. Accomplishments:• Created and implemented local awareness strategy and secured local media placements regarding the impact of VisitPITTSBURGH and its role in travel and tourism in Allegheny County• Created relationships with city and county government officials and community development agencies and their staffs for collaborative efforts • Created a crisis communication plan and led the organization’s communication through two crises • Increased media hits by 25 percent• Led the redesign and production of the annual business plan and annual reportResponsibilities:• Created and led the implementation of annual strategic communications plans• Worked with vice presidents and created content for annual meetings, including theme, AV and speeches• Worked with the marketing vice presidents to oversee brand research, then conducted staff trainings throughout the organization to implement and integrate brand messages• Collaborated with attractions and partners to publicize accomplishments and activities to national media• Worked to secure national and regional media placements in travel and entertainment news, including hosting press tours and traveling to national conferences• Planned, purchased and wrote local radio and print advertisements• Edited the Official Guide to Pittsburgh and Play magazine, as well as all organizational publications• Served as liaison with the mayor and county executive’s offices• Commissioned professional photography and oversaw the press room and photo gallery on the website• Created social media strategies to develop relationships with journalists, key stakeholders and partners
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  • Pittsburgh Zoo & Ppg Aquarium
    Director Of Marketing And Public Relations
    Pittsburgh Zoo & Ppg Aquarium Apr 1999 - May 2012
    Directed the advertising, public and media relations, community relations, special events, web site, social media, event and media partnership, market research, and corporate group sales and rentals efforts of the Zoo. Accomplishments:•Saw an increase in attendance from 650,000 to 1 million and increased marketing budget from $560,000 to $1.2 million•Created a formative social media presence (1 million website visits and 30,000+ Facebook likes and 10,000 Twitter followers from zero) with a growing number of followers and supporters•Created the “Kidsburgh” program, used by VisitPITTSBURGH, with 13 attractions participating•Implemented the policy to publicize the names of the animals to help develop connections with visitors•Served as strategist and spokesperson for crisis communications, including keeper deaths, animal deaths and loss of accreditation •Created and implemented annual marketing and public relations strategic communication plans•Developed and monitored brand and branding strategyResponsibilities: •Supervised staff of five full-time and nine part-time professionals •Developed and maintained relationships with local and national media, solicited feature coverage•Directed and oversaw advertising agency for branding strategy and annual image campaigns •Placed media and purchased television, print, internet and radio advertising •Oversaw market research firm and conducted independent market research•Wrote, edited and oversaw copywriting, editing and printing of organizational publications and web site and worked with internal clients•Oversaw the planning and implementation of Zoo events and programs, including developing new and creative events like Facebook night•Wrote and supervised the design of print advertising; wrote radio and television scripts •Developed and maintained corporate relationships and secured $250,000 in grants•Worked with members of the Board of Directors •Created and monitored blogs, website and social media program
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  • Upmc
    Director Of Marketing Upmc Beaver Valley And Upmc South Side
    Upmc Feb 1994 - Apr 1999
    Developed strategy and tactics for marketing, advertising, community relations, and employee communications for both hospitals. Wrote and edited physician and employee publications for both hospitals, planned community events and openings, supervised communication processes during hospital acquisitions. Planned and implemented community seminars for physicians and hospital departments. Worked with Board of Directors.Accomplishments:•Developed and implemented communications plans, including marketing, branding, advertising, community relations, employee relations and media relations strategies for UPMC Beaver Valley and UPMC South Side•Advised senior management on communications issues, including internal and external communication strategies during staff and service reductions, policy and procedure changes, media inquiries, community climate and crisis management for both hospitals•Created and led community education programs working with physicians and other healthcare professionalsResponsibilities:•Built and maintained relationships with local media, government, community and corporate leaders•Developed and monitored department budget•Worked with advertising agency to develop print and broadcast image advertising campaign•Created copy for and managed the production of the website, print materials and advertisements produced in-house•Wrote, edited and designed staff and physician newsletters
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  • Metlife Financial Services
    Manager Of Public Affairs
    Metlife Financial Services Mar 1989 - Sep 1993
    Responsible for community and public relations, internal communications, and meeting planning for a 12-state territory. Strategized and implemented community relations activities and wrote speeches and position papers for the CEO. Supervised one writer, event planner, graphic designer, and advertising agency. Created sales and training materials for Northeastern Territory. Producer and editor of bimonthly, full-color magazine, and two-color monthly newsletter. Planned and implemented local, regional and national conferences.
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Constance George Skills

Public Relations Media Relations Social Media Marketing Newsletters Advertising Event Management Social Media Marketing Internal Communications Press Releases Event Planning Marketing Communications Public Speaking Editing Publicity Copywriting Strategic Communications Campaigns Market Research Sales Integrated Marketing Community Development Brand Development Corporate Communications Social Networking Fundraising Email Marketing Creative Writing Magazines Crisis Communications Marketing Strategy Strategy Nonprofits Facebook Blogging Trade Shows Creative Direction Brand Awareness Video Online Marketing New Media Web Content Copy Editing Sponsorship Digital Marketing Web Content Management Seo Photography Content Strategy Digital Strategy

Constance George Education Details

Frequently Asked Questions about Constance George

What company does Constance George work for?

Constance George works for Freelance

What is Constance George's role at the current company?

Constance George's current role is Retired.

What is Constance George's email address?

Constance George's email address is ge****@****ory.org

What is Constance George's direct phone number?

Constance George's direct phone number is +141263*****

What schools did Constance George attend?

Constance George attended University Of Pittsburgh, University Of Pittsburgh - Joseph M. Katz Graduate School Of Business.

What are some of Constance George's interests?

Constance George has interest in Social Services, Children, Branding And Media Relations, Media Buying, Emerging Technology, Economic Empowerment, Environment, Marketing Metrics, Human Rights, Animal Welfare.

What skills is Constance George known for?

Constance George has skills like Public Relations, Media Relations, Social Media, Marketing, Newsletters, Advertising, Event Management, Social Media Marketing, Internal Communications, Press Releases, Event Planning, Marketing Communications.

Who are Constance George's colleagues?

Constance George's colleagues are Valeri Richards, Heather Starnes, Maia Kapur, Julia Ecklar, Bob Mulvihill, Jamie Travitz, David Kaser.

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