Programmatic Trader Manager
Current- Management of the European Programmatic Trading Hub based in Paris for MICHELIN Europe.- Work closely with creative, social, search and local teams to ensure seamless integration of digital campaigns with broader marketing efforts.- Implementation and optimization of online media strategies for sales and branding.- Monitoring and analyzing key performance indicators (KPIs) to ensure optimal results.- Stay ahead of digital marketing trends, continuously testing… Show more - Management of the European Programmatic Trading Hub based in Paris for MICHELIN Europe.- Work closely with creative, social, search and local teams to ensure seamless integration of digital campaigns with broader marketing efforts.- Implementation and optimization of online media strategies for sales and branding.- Monitoring and analyzing key performance indicators (KPIs) to ensure optimal results.- Stay ahead of digital marketing trends, continuously testing new ad formats, channels, and technologies to keep the company at the cutting edge of innovation.- Ensuring excellence in digital buying and campaign execution.- Developing and testing new technologies, data solutions, and platforms.- Driving brand growth and enhancing business performance through innovative digital solutions and data-driven strategies- Deploying internal solutions, including curated marketplaces, planning tools and custom algorithms. Show less
