Constance Shields Email & Phone Number

Tustin, California, Us

-Manage the online assortment to influence sales & conversion and improve customer retention-Oversee ecommerce supply chain, inventory management, order processing, and fulfillment-Analyze sales & web analytics to identify trends, opportunities, and areas for improvement-Manage relationships with external partners to ensure smooth integration and operation of tech stack-Troubleshoot & resolve any technical issues related to Salesforce Commerce Cloud & 3rd-party partners-Partner with Marketing, Supply Chain, IT, Finance, Retail, & Customer Service teams on product strategies & execution

Chatsworth, Ca, Us

-Reported on product & brand sales, promotional events, & user analytics using Tableau, Google Analytics, & Excel-Partnered with cross-functional teams to support merchandising initiatives & goals by providing product knowledge-Managed vendor relations, reviewed product page content to ensure accuracy, and conducted quality assurance testing

Irvine, California, Us

-Managed total site structure & merchandise experience (product assignment & placement strategies) using Salesforce Commerce Cloud, currently focused on Women’s Division-Managed site search, synonym dictionary, redirects, page creation, Trend shops, Brand shops, and site sorting strategies-Managed personalization, A/B testing, & product recommendation strategies with Kibo (Monetate + Certona)-Coordinated emails & site content using Basecamp/Wrike; provide linking strategies & product direction-Reviewed business with Buying team & provide suggestions; conduct ad hoc reporting using Google Analytics, Micro Strategy (data warehouse), etc.-Trained two digital merchandisers

Salt Lake City, Ut, Us

-Global product content responsibility: PDP asset coordination & set-up for all product launches (Magento, Basecamp)-Created product launch calendar & PDP template form-Item forecasting (Adaptive Insights) & inventory management (SAP ERP): promotions planning, coordinating with DC teams, & updating websites / marketplaces accordingly-Created inventory tracking form to communicate backorder & end of life updates-Maximize growth & conversion by managing & tracking PDP cross-sells & upsells-Communicate site updates & initiatives with Customer Service team-Manage & audit B2B, eBay, & international sites (UK, EU, NL)-Researched & selected cost-effective marketplace management software solution; implementation in progress (Go Data Feed, NewEgg)-Weekly & ad hoc site health & product launch analytics (Google Analytics)-Aid with email marketing & social / SEO / digital campaigns as needed

Anaheim, Ca, Us

-Manage product navigation structure and sequence strategy for Women's site, and, at times, Men's site.-Develop pre-season merchandising strategies for key categories; adapt and evolve strategies with in-season changes-Lead cross-functional teams to support product and brand launches by creating and/or updating product index and landing pages-Support SEO with copy writer guidance and merchandising assortment rules-Use Bloomreach to optimize merchandise strategies, on-site search, and SEO efforts-Recap site analytics to make decisions to improve current strategies-Partner with buying and planning teams to learn about product / category performance and make strategic merchandising decisions to drive conversion-Partner with external vendors and internal marketing teams to update Brands Shops

Annapolis, Md, Us

-Demandware platform software to optimize site structure, on-site search experience, and merchandise presentation-Google Analytics to assess customer buying patterns, site features, traffic trends, etc.-Monetate to develop promotional campaigns, A/B testing, and personalized messaging and site experiences-UserTesting.com to execute usability testing and determine areas of improvement-Developed product naming convention guide and merchandising rules for production team to follow, thereby optimizing shopping experience and SEO-Developed site process flow enhancement recommendations-Partnered with Creative team to execute merchandising strategies-Partnered with Planning and Buying teams by providing high level recommendations-Created merchandising trend categories based on dynamic and evolving product assortment-Partnered with 3rd party companies to improve analytical reports-Created weekly, monthly, quarterly & season reports to track performance-PowerReviews, BazaarVoice

Columbus, Oh, Us

-Managed HollisterCo.com, which achieved sales of $87M+ in 2009 and $136M+ in 2010-Coordinated and merchandized product loads with merchants, photo stylists, and web designers-Organized and sequenced all product categories including Cali Looks, Gifting, and Epic Only areas; other site responsibilities included markdowns, navigation, product presentation, marketing content, and collaborating with brand visual team-Monitored and analyzed inventory levels of over 1,400 key items each season; other inventory responsibilities included monthly sales projections, backorders, transfers / recalls, quality issues, and weekly sales reports-Tested and launched new site features (Denim Guide, Key Looks, design updates, etc.) and international sites, and document defects to IT-Developed email campaigns with management, marketing, web designers, and copywriters; scheduled and launched using Cheetah Mail-Collaborated with Distribution Center, Customer Service and fraud analysts to deliver optimal service and brand protection

Dodgeville, Wi, Us

-Acted as a liaison between merchants, planners, marketing, and website to deliver integrated brand message-Managed numerous categories through product attributing and site placement to translate brand initiatives-Planned promotional features and assorted site content with GMMs, writers, designers, and inventory team-Analyzed sales and customer site interaction to create reports and presentations of results-Brainstormed, researched, and executed campaigns and e-commerce projects to enhance user experience-Major projects include Product Page / Index Redesign and annual Swim / Outerwear tools-Analyzed internal search and assisted SEO efforts with the search marketing team to improve site metrics

Us

-Managed product line development through organization and communications.-Assisted with fit process, swatch cards, and showroom / sample preparation for market.

Washington, Dc, Us

-Researched and presented new trade opportunities (Middle East, Medical Textiles).-Organized tradeshow events (U.S. Pavilions at DecoContract, Index, Heimtextil, etc.) through assistance with recruiting, emailing, telephoning, etc.-Reviewed grant applications, updated / added mailing databases, and clerical duties.

-Managed store through practice of sales, customer service, special orders, etc.-Developed PC-based inventory system from DOS; trained & supervised new employees.-Compiled customer mailing lists and produced at least six mailings each year.-Experience included buying trips to NYC, window displays, modeling for ads, etc.-Continued during term breaks.