Constance Shields Email & Phone Number

Tustin, California, US

-Manage the online assortment to influence sales & conversion and improve customer retention-Oversee ecommerce supply chain, inventory management, order processing, and fulfillment-Analyze sales & web analytics to identify trends, opportunities, and areas for improvement-Manage relationships with external partners to ensure smooth integration and operation.

Chatsworth, CA, US

-Reported on product & brand sales, promotional events, & user analytics using Tableau, Google Analytics, & Excel-Partnered with cross-functional teams to support merchandising initiatives & goals by providing product knowledge-Managed vendor relations, reviewed product page content to ensure accuracy, and conducted quality assurance testing

Irvine, California, US

-Managed total site structure & merchandise experience (product assignment & placement strategies) using Salesforce Commerce Cloud, currently focused on Women’s Division-Managed site search, synonym dictionary, redirects, page creation, Trend shops, Brand shops, and site sorting strategies-Managed personalization, A/B testing, & product recommendation.

Salt Lake City, UT, US

-Global product content responsibility: PDP asset coordination & set-up for all product launches (Magento, Basecamp)-Created product launch calendar & PDP template form-Item forecasting (Adaptive Insights) & inventory management (SAP ERP): promotions planning, coordinating with DC teams, & updating websites / marketplaces accordingly-Created inventory.

Anaheim, CA, US

-Manage product navigation structure and sequence strategy for Women's site, and, at times, Men's site.-Develop pre-season merchandising strategies for key categories; adapt and evolve strategies with in-season changes-Lead cross-functional teams to support product and brand launches by creating and/or updating product index and landing pages-Support SEO.

Annapolis, MD, US

-Demandware platform software to optimize site structure, on-site search experience, and merchandise presentation-Google Analytics to assess customer buying patterns, site features, traffic trends, etc.-Monetate to develop promotional campaigns, A/B testing, and personalized messaging and site experiences-UserTesting.com to execute usability testing and.

Columbus, OH, US

-Managed HollisterCo.com, which achieved sales of $87M+ in 2009 and $136M+ in 2010-Coordinated and merchandized product loads with merchants, photo stylists, and web designers-Organized and sequenced all product categories including Cali Looks, Gifting, and Epic Only areas; other site responsibilities included markdowns, navigation, product presentation.

Dodgeville, WI, US

-Acted as a liaison between merchants, planners, marketing, and website to deliver integrated brand message-Managed numerous categories through product attributing and site placement to translate brand initiatives-Planned promotional features and assorted site content with GMMs, writers, designers, and inventory team-Analyzed sales and customer site.

US

-Managed product line development through organization and communications.-Assisted with fit process, swatch cards, and showroom / sample preparation for market.

Washington, DC, US

-Researched and presented new trade opportunities (Middle East, Medical Textiles).-Organized tradeshow events (U.S. Pavilions at DecoContract, Index, Heimtextil, etc.) through assistance with recruiting, emailing, telephoning, etc.-Reviewed grant applications, updated / added mailing databases, and clerical duties.

-Managed store through practice of sales, customer service, special orders, etc.-Developed PC-based inventory system from DOS; trained & supervised new employees.-Compiled customer mailing lists and produced at least six mailings each year.-Experience included buying trips to NYC, window displays, modeling for ads, etc.-Continued during term breaks.