Constance Starkey Email & Phone Number

United States

California, United States

Woodland Hills, Ca

Sr. Compliance Analyst, Cal MediConnect (CMC) Marketing Marketing:• Work with Sales/Outreach teams to develop marketing strategy for membership growth and retention. • Initiated marketing campaigns including Age-In, Upsell, Caregivers, and Providers and developed monitoring/tracking systems for all CMC campaigns.• Initiated retention campaign for current CMC members which included partnership with Hallmark for Birthday, Appreciation and Anniversary cards.• Created training programs for internal CMC associates in accordance with State and contract requirements. Initiated monitoring/tracking system for training completion per State regulatory audits.• Worked with creative team to develop all pre-enrollment marketing materials. Reviewed, edited and tracked all pre and post-enrollment materials to ensure compliance with State and Federal regulations.• Assisted with Webpage migration to new platform. Worked with web team to test and upload content to ensure compliance with State regulations.Compliance:• Represent the department in external stakeholder settings and communicate activities and lead necessary actions. Serve as a contact for external stakeholders and regulators.• Act as expert resource for regulatory (state and federal) requirements. Disseminate requirement updates to appropriate departments/associates.• Monitor activities to ensure regulatory (state and federal) and contract standards.• Coordinate activities to prepare, conduct and follow-up on regulatory audits.• Actively participate in departmental evaluation, audit and improvement activities.• Perform audits and monitor consistency and quality of departmental functions to comply with company standards, accreditation standards, federal, state and other regulatory requirements. Summarize and provide feedback on audit results, identify areas for improvement and implement approved recommendations.

Woodland Hills

Responsible for gaining new members and retaining current members through marketing collateral in Health Net geographic markets. This position is part of the marketing team, which develops strategic marketing plans and budgets designed to meet or exceed sales forecasts. This position is responsible for creating and delivering Health Net's brand positioning and messaging within collateral to this segment, along with monitoring the development of Health Net's brand equity in this marketplace. The Marketing Associate ensures that marketing tactics are executed on time and with excellence.Essential Duties & Responsibilities • Implements the development of member, sales and promotional materials.• Provides daily service to internal clients with current projects assigned.• Provides marketing insight on cross-functional teams and upholds brand identity in all programs.• Provides daily coordination with internal departments to ensure efficient project progress and clear communication among team members.• Maintains inventory of marketing collateral.• Takes ownership and ensures schedules and deadlines are met for programs.• Informs management of project status and key developments.• Works with a creative team and internal clients to ensure on-target, on-budget, on-time delivery of high quality marketing collateral.• Assists in annual Business Review process, feeding into the development of Marketing Plans for the coming year.

Legislative Analyst, Certified Health Insurance Professional, Certified PPACA Health Care Reform Professional through NAHU, Certified Educator, Covered California Broker Certification Program,Certified Continuing Education Trainer, California Department of Insurance, Legislative Subcommittee, National Association of Health Underwriters,Legislative Counsel, California Association of Health Underwriters,President-Elect, Los Angeles Association of Health Underwriters 2014Create all corporate training modules and materials, communications, collateral and website content as relates to Health Care Reform (HCR). Created and presented a series of recorded webinars on Health Care Reform for internal employees and brokers to be used as online training. Presented 8-hour training courses for Covered California’s Broker Certification Program. Wrote and designed the Health Care Reform Guide, a 40 page HCR overview exclusively for LISI brokers and internal employees. Designed, created and maintain the content for the LISI Informer, an HCR focused website exclusively for LISI. The Informer content includes News and Updates, Glossary of Terms, Library section with downloadable PDFs, Resource links, Broker Tools and FAQs. Health Care Reform Analyst and Advisor: Responsible for outreach to Sales Executives and brokers to answer questions and provide materials and resources regarding the ACA and all State legislation impacting the industry. Publish daily news blog and weekly Legislative Reports. Create Broker sales tools including customizable PDFs for clients - checklists, flyers, marketing materials and FAQs. Write articles for publication online and industry trade publications. Create curriculum and content for monthly AIM continuing education classes for brokers. Implemented community charity outreach statewide with Light the Night organization.

Research and analysis of sales history, products and services. Implement, assign and manage marketing projects and campaigns. Develop marketing objectives, strategies and plans. Work with creative staff on all facets of projects including print material and employee communications. Develop and maintain content for public, Intranet and legislative websites. Designed, created, upload and maintain content for new Healthcare Reform blog, the Warner Navigator. Editor and contributor for corporate, monthly newsletter, The Pulse. Act as liaison between Sales and Marketing Departments. Generate reports, presentations and special projects at the request of Sales Management Team.

Initiated position and communications strategy. Responsible for design, writing and project management for printing and distribution of all internal published materials as related to employee benefits and compensation for 125,000 employees and 400 branch offices. Developed company-wide policy and procedure manuals, internal as well as external presentations and training materials and assisted in the training of field office HR Managers; Interfaced with Health and Welfare carriers, vendors and consultants regarding employee benefits plan designs and implementation; assuring HIPAA, ERISA and DOL compliance. Assumed responsibility for the production of all Open Enrollment and benefits materials internally rather than outsourcing as in previous years, saving approximately $200,000 in cost to the company. Redesigned the ordering/distribution process, negotiated with vendors, redesigned enrollment process and was able to reduce the cost of SPD and Benefits Enrollment materials production and distribution by 75%. Wrote and produced company-wide newsletter, responsible for writing and distribution of day-to-day executive, employee and corporate communications. Edited articles and communications submitted by staff.

Education record

Education record