• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Develop and implement strategic communication plans leveraging digital channels to support university research and administration initiatives. Writing for annual reports.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Draft and manage web, newsletter, and social media content. Lead websites, intranets, and targeted e-newsletter projects including the Research Administration Post (RAP), with average open rates of 60-80% and other methods demonstrating optimal engagement.• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗦𝘁𝗮𝗳𝗳 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Utilize transformational and servant leadership to hire, manage, and mentor staff. Lead teams and committees to foster trust, accountability, and successful outcomes. Prioritize individual strengths to optimize delivery, manage challenges, and remove barriers.• 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Identify tools and encourage shared best practices in AI, Canva, Figma, SmartSheet, Adobe, and software and novel applications that enhance output. Contribute to specs for content management systems (Drupal, WordPress).• 𝗩𝗲𝗻𝗱𝗼𝗿 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Manage external vendors to ensure the delivery of exceptional solutions, video production, user-friendly portals, and visual content.• 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 / 𝗖𝗿𝗶𝘀𝗶𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Provide communication support for executive speeches, crisis management (e.g., government shutdowns, COVID-19, helium shortages), and high-stakes initiatives for research entities.• 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Create engaging content for faculty and staff, keeping them informed about policies, federal agency updates, funding opportunities, research expenditures, events, and training. Ensure content is distributed accordingly through all channels: web, newsletter, social media, press releases if needed.

Teach heuristic evaluation, strategic interface design, competitive analysis, personas, content strategy, content inventory, card sorting, user interviews, sitemap diagramming, wireframing, mobile design, and data visualization principles. Critically evaluate existing websites and create deliverables that a user experience professional would typically produce.Teach creative execution, branding, web coding, HTML5 and CSS, Web Content Accessibility Guidelines (WCAG) principles, and CMS concepts.

• Project manage interactive solutions for clients from concept to production• Full-service digital agency of record for global brands, including retail, consumer-packaged• goods, and startups. • Communicate with client to scope projects, assess requirements, align solutions with brand• Manage budgets, time, and person resources on projects• Work closely with sales, strategy, creative, content, graphic designers, digital marketing, programmers, web analysts and QA to communicate and implement requirements• Develop and maintain Statements of Work, Proposals, Scope Documents and Change Order Requests• Translate and clarify project objectives into clearly defined deliverables and milestones• PMI Training and follow the Project Management Institute principles and use tools • Identify revenue opportunities• Support and negotiate business development efforts for small projects, writing proposals and securing wins• Communicate timing, assets, scope, status, assumptions, and risks to client and team• Manage digital projects with SEO, paid search, digital marketing campaigns, analytics, websites, social media, digital coupons, CRM and email marketing• A high level of interpersonal skills, working effectively with others to achieve goals• Maintain client relations. Work with international and global brands and companies as well as local businesses for a variety of digital solutions and vertical markets ranging from consumer packaged goods, automotive, broadcasting and entertainment, financial services and more.

* Technical Director for Michigan Jewish Online Education website* Oversaw development, information architecture and technical process * Incorporated Hebrew and English content provided by teachers and Jewish community leaders * Formed and hired team to select and implement search engine, chat room and discussion threads * Created curriculum aids: Teacher's Toolbox, Technical Glossary and FAQ and Lesson Plans * Selected and annotated a bibliography of useful web sites on Jewish lifecycles * Conducted usability testing with teachers and sixth grade students * Met requirements of funding source (Jewish Federation of Metropolitan Detroit)

* Supported university community in use of technology hardware, including scanners, digital cameras, text scanners * Supported librarians, staff and students on use of software, including, Photoshop, Illustrator, PowerPoint, EndNote and ProCite.* Taught workshops and created instruction tools, including a workshop on Adobe Photoshop and Dreamweaver * Developed and maintained web site* Developed strategies to promote facility for use by library patrons * Assisted patrons in using Lexis Academic Universe, Web of Science, Mirlyn, JSTOR and an array of other digital research toolsGrad Research Intern at University of MichiganOctober 1999 – November 1999 ( 2 months) * Led research on Stanford University's information culture * Assisted UM Library Associate Director with preparation for Library Cultures: Exploring Dimensions of Change series at The University of MichiganLecturer I - Web Design in Journalism and Screen StudiesTeach Web Design in Journalism and Screen Studies department - December 2011 to April 2012

* Conducted Quality Assurance for CATIA data management and CAD/CAM vehicle model / part files* Developed and maintained intranet site using front-end web technologies, coding, and UNIX* Selected to spearhead Intranet Improvement Project and manage 12-person team project* Coordinated presentations for Technology Showcase