Connie Marshall Email & Phone Number

Blacksburg, Virginia, United States

Blacksburg, Virginia

Uncork-it is an marketing agency specializing in PR, advertising and communications for emerging technologies.

Blacksburg, Virginia

Reported to Vice President for Research and Innovation (VPRI) and served on her Transition Team. Advised on and executed restructuring initiatives, including an Alternative Severance Opportunity plan. Coordinated multiple, simultaneous on-site interviews for senior positions. Supervised and trained new administrative staff. Increased VPRI’s profile through regular All Hands Meetings and communications.Special Projects: Provided advance and on-site support in collaboration with President’s Office for Amazon HQ2 pitch with senior officials from Commonwealth, Virginia Tech and business. Coordinated fact-finding visit of consultants hired by Commonwealth to identify Virginia Tech areas of expertise for potential economic development and investment, and set up meetings with key external constituencies.Administration: Responded to information requests from President’s Office and departments handling audit, risk management, IT and diversity and inclusion; drafted responses and suggested solutions. Prepared background materials for meetings, highlighting important issues. Drafted and reviewed written communications sent out under VPRI’s signature, as well as presentations to Board of Visitors.Communications: Worked with University Relations, VPRI and other senior management to create and execute strategic responses to sensitive research-related matters with high reputational risk. Analyzed funding and governmental policy changes, and wrote and disseminated campus-wide notices regarding those changes.Governance: Overhauled administration of the Commission on Research and created web-based platform for sharing documents. Attended meetings, prepared minutes and briefed VPRI on critical issues.Marketing/Branding: Supervised rebranding of website according to new Virginia Tech guidelines. Enhanced visibility of university-wide research support groups such as LabConnect and VT Cora.

Tokyo, Japan

Tokyo, Japan

Established department for Asia region, reporting dually to Asia and Global senior management. Led team of ten in Tokyo and Hong Kong, providing coverage in nine countries and five languages. Advised CEO, Asia and Asia Executive Committee on press and reputational issues.Media Relations: Managed all media relations. Directed strategic planning for business-specific and corporate media campaigns.Crisis Management: Formulated comprehensive plans to mitigate reputational risks in Asia. Led immediate-action responses, coordinating with senior legal and risk management executives.Branding: Managed rollout of Global Brand Strategy in Asia. Directed all region-wide and local branding initiatives and implementation in Asia.Advertising/Marketing: Managed corporate and product-specific advertising and marketing regionally. Directed business and internal events planning and execution.

New York, New York

Reported to President of U.S. subsidiary, managed meetings and governance activities of the Board of Directors, and liaised with Japanese Head Office management of Fuji Bank. Managed advertising and marketing functions for U.S., Europe and Asia. Created brand image and message used in marketing materials globally. Directed publicity campaigns that resulted in firm’s top rating in industry-wide rankings.

New York, New York

Developed lecture series and panel discussions on business, political and economic topics for U.S. and Japanese corporate members. Worked closely with Development Department to create programs that specifically addressed the needs and interests of the membership base. Spearheaded expansion of interdisciplinary programs that blended business and cultural topics. Managed fellowship and exchange programs for American and Japanese government, nonprofit and business leaders, as well as award-winning journalists. Led group of ten directors of nationally-recognized nonprofit organizations on fact-finding trip to Japan to study volunteerism in Japanese culture and society.

Master Of International Affairs, School Of International And Public Affairs (Sipa)

Bachelor Of Arts - Ba, Cum Laude With High Honors, Comparative Literature