•Successfully coordinated and implemented field test plans and commercialization strategies for three new products with a combined revenue opportunity of over $20M.•Assisted with creation and management of a cross-functional $25M brand migration timeline and executed marketing materials to support transition including messaging, photography, videos, eCommerce, web development, and product packaging. Consolidated 54 product lines into 25 product lines in one year.•Participated as a Project Coordinator in streamlining a company-wide go-to-market initiative for new cloud based technology using business model canvases to identify value propositions, target markets, and revenue stream opportunities.•Served as both Project and Product Manager during VOC, product design, field testing, and commercialization phases of new AC/DC TIG/Stick welder capable of reading and recording data.•Conducted market research to support product development process by generating market landscapes, competitive comparisons, Qualtrics surveys, and market specifications including pricing models and strategies.

- Increased brand presence and engagement through an aggressive social media strategy- Executed primary and secondary research efforts and edited print/web design materials- Consistently met deadlines while maintaining an accelerated project timeline- Hired and managed a team of six interns, delegated tasks and set deadlines

- Provided support to student organizations through creating and facilitating workshops in a professional environment- Facilitated technical workshops for new University software to students and professional staff- Successfully executed a multifaceted marketing strategy for the All Campus Organization Assembly- Managed office email account, blog and scheduling

- Developed marketing skills creating and organizing a bi-weekly newsletter for members- Expanded design experience creating promotional materials using Adobe InDesign and Photoshop for fall and spring student organization fairs- Coordinated and executed Badger Ducktape campaign using social media and guerilla marketing strategies

- Customer service- Equipment troubleshooting