Constance Walker Email & Phone Number

Easton, Pa, Us

Lead the planning and overseeing the execution of Crayola's PR strategy. Imagine, create, and activate initiatives, programs, and communications that drive significant brand awareness and engagement through national and regional press coverage with traditional and new media. Responsibility spans Crayola-owned efforts on products, experiences, and content, as well as cooperation with external licensees and strategic partners. Lead selection and manage relationships with agency partners. Support crisis management response.

Developed and implemented the earned media, public relations, and organic social media content strategies for the Crayola Experience enterprise. Supported marketing efforts to drive awareness and sales. Worked with respective corporate departments to identify areas of collaboration and efficiency. Executed role of national spokesperson for major events and crisis situations. The immersive, larger-than-life adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. The brand’s flagship attraction is located in Easton, Pa.—birthplace of Crayola crayons. Other locations include Orlando, Fla.; Bloomington, Minn. (Mall of America); Plano, Texas; and Chandler, Ariz.

Provided strategy and content development for Kimball Hughes Public Relations, Allentown Art Museum, Lehigh Valley Professionals, and DRUM Agency.

Bethlehem, Pa, Us

Led in-house department composed of Content Development, Creative Services, Corporate Communications, and Meetings & Conventions functions in developing and executing external and internal communication strategies for B. Braun in North America. Key areas of oversight: brand management, production of marketing collateral, ad creation and media buying, convention activities, content and operations of digital platforms, vendor management, executive communications support, media/public relations, and employee/HR communications. • Restructured department and redefined roles and responsibilities, expanding the strategic value of communications and enhancing collaboration; developed workload dashboard, increasing transparency.• Introduced new workflows and standardized procedures—including instituting a strategic media buying process and managing an initiative to overhaul the approval process—improving productivity and quality.• Managed rebranding activities to meet new global brand standards, negotiating solutions to U.S. legal and regulatory issues when necessary. Served as primary U.S. contact for global communications initiatives.• Provided support for key product sales and product launches, including the company’s first direct to consumer outreach and first branded pharmaceutical. • Oversaw the development of product and issue websites and sales apps, and instituted the company’s first social media employee policy and use of social media advertising, expanding digital presence to support branding and sales.• Directed improvements to activities that support more than 150 scientific conferences/trade shows annually, increasing strategic exposure, improving lead follow up, eliminating manual work, and reducing cost. • Developed strong partnerships with Legal, Medical Affairs, and Regulatory colleagues, as well as German communications counterparts, to negotiate solutions to communications issues that met the needs of the business while limiting risk.

Led communications initiatives – from market research, strategy development, and production to implementation, measurement, analysis, and optimization – increasing brand loyalty by creating a positive customer experience. Developed and executed campaigns that routinely exceeded performance goals by using market analytics, customer segmentation, personalized messaging, and targeted delivery. Championed the use of digital channels, facilitating innovative initiatives that successfully supported program goals.• Developed, deployed, and optimized an aggregated $24M, multi-year, integrated advertising, marketing, communications, and public relations campaign that helped achieve state-mandated consumer energy efficiency targets.• Crafted and executed a $9M, multi-year communications program that helped increase the use of account service programs; increase customer awareness and participation in the deregulated electricity market; and increase customer satisfaction.• Launched an ambassador program aimed at reducing consumer electricity use through the influence of bloggers. Achieved a 32% engagement rate and drove more than 5,300 interactions with a potential reach of over 166,000 customers in 10 months.• Developed and launched data-driven, personalized, customer communications video program that surpassed all benchmarks.• Developed and executed first-of-its-kind weather-triggered, geo-targeted digital advertising campaign that helped improve customer satisfaction and increase enrollment in business programs.• Devised and managed the utility’s first social media and email marketing programs that routinely met or exceeded key performance indicators.• Led major overhaul of the website and developed PPL’s first mobile website, increasing participation in online account services.• Co-led the development of an industry-first proactive outage alert program, improving customer satisfaction and reducing calls to the contact center.

Allentown, Pa, Us

Used internal and external research to develop, implement, measure, and optimize communications strategies that effectively informed and motivated the company's nearly 8,000 employees. • Launched dedicated supervisor intranet sites that facilitated the efficient and effective communication of important company information to field employees.• Revised the editorial focus and design of the employee corporate magazine resulting in improved context for key company, employee, and industry issues.• Implemented quarterly executive webcasts to employees, supervisor communications advisory councils, and regular assessments of employees’ understanding and support of key company issues.• Working with the local United Way chapter, PPL executives, and various company departments, led a team that planned, organized, and executed the corporation's 2009-2010 United Way general and leadership campaigns, raising more than $2 million – a company record at the time.

Allentown, Pa, Us

Directed the nuclear employee communications function for the PPL Susquehanna nuclear power plant and it's 1,100 employees, and continued to provide support for external nuclear communications, including emergency planning.• Served as the standing committee chair for Public Information and Publicity for the Northeast PA Chapter of the American Nuclear Society.• Continued to develop external and internal communications, and public affairs and marketing strategies for PPL Corporation's generation subsidiaries and supported emergency media relations activities for all areas of the corporation.

Allentown, Pa, Us

Directed and conducted media and public relations for coal, nuclear, hydro, natural gas, and wind generating assets in seven states, and the company's development subsidiary. • Initiated the development of and assumed responsibility for creating and managing PPL’s first news media website, developed a media database, and implemented news distribution processes that helped build a robust proactive media relations program.• Constructed crisis communications plans for generating plants used to effectively provide information to internal and external stakeholders during emergency events. Served as on-call writer and company spokesperson.• Developed and launched a Montana subsidiary branding/reputation-building campaign that successfully met goals to maintain favorable public and employee attitudes during a time of transition.• Crafted executive talking points, speeches, and correspondence.

Allentown, Pennsylvania, Us

Managed and advanced the media and Internet functions. Planned and executed public affairs and marketing strategies for the cancer and trauma/emergency medicine programs. • Established the hospital’s first media database and improved news distribution processes to allow focused proactive media outreach that resulted in a 25 percent increase in media coverage, additional patient volume, and national recognition for medical research and surgical programs.• Created and executed award-winning trauma center public relations campaign and oncology services marketing campaigns that resulted in increased patient volumes exceeding business projections. At the time, the trauma center PR campaign also played a significant role in thwarting a competitor's plans to build second Level 1 trauma center in the local area.• Led development of hospital network’s first website, including governance policies and processes.• Developed department crisis communications plan to integrate with the network's organizational crisis/safety plan.

Instrumental in developing and executing a proactive media relations program for one of the top 50 financial services companies in the country with $16 billion in assets, three banks and several non-banking subsidiaries.• Created communications tools and processes that garnered media placements and established bank personnel as expert spokespeople for trending industry topics.• Key contributor on Meridian/CoreStates merger team, developing internal and external communications announcing the merger and facilitating transition.

Award-winning reporter. Covered news, business, and features for various mid-sized daily newspapers ranging in circulation size from 42,000 to 186,000.