Constanţa Horneț Email & Phone Number

➤ Content strategy (personas, buyer's journey, editorial calendar, pillar pages)➤ Email marketing (newsletters, flows, campaigns) ➤ Content creation & editing (SEO-focused articles, landing pages, video scripts, ads)➤ Outreach strategy (research, guest posts, link building)➤ Collaboration w/ Design, Demand Generation, Product Marketing, Brand & Community teams

Cluj, Romania

My experience as a copywriter for the Cheerup photobooth company and their home decor brand ADORCASA involved:➤ managing email marketing automation (Klavyio)➤ social media marketing➤ content strategy and content creationI've also taken on independent copywriting projects, writing for a US-based IT company, kids-related activities, HoReCa furniture manufacturer, and a car rental business.

Cluj County, Romania

I was in charge of the marketing activities for the company’s Telecom & Transportation (Customer Engagement & Commerce) unit, which involved:➤ Go-to-market➤ Market research (competition, partnerships)➤ Marketing materials: creative concepts / copywriting / design (brochures, white papers, case studies, client pitches, presentations)➤ International Industry Events: research, negotiation, marketing presence, content marketing for Smart IoT 2017 London, MWC 2016 Barcelona // SAP Hybris Summit 2016 Munich // Transport Ticketing & Passenger Information 2016 London // Aviation Festival Asia 2015 Singapore // SAP Sugrail 2015 Vienna // Rail Revenue World Congress 2015 London // World Aviation Festival 2014 Dubai➤ Digital Marketing: website, social media platformsMy favorite projects:★ Developing Content Marketing as a separate function of the Marketing department, covering all of the company's business areas: IoT, Software Services, Products, and CEC.★ Product marketing for the company’s Airline and Railway Commerce Apps and B2B & B2C eCare Portal (UX copy, copywriting for marketing materials, videos, demos, market research, event management).★ Rebranding company materials through a months-long, iterative process, using the “Why-How-What” model★ Repositioning the Customer Engagement & Commerce business unit through an External, Internal, Resources, and Gap Analysis.

Cluj County, Romania

IAA YP Cluj is part of the global International Advertising Association for Young Professionals, which aims to enable young marketeers to build a solid foundation for their careers by being part and learning from a large marketing & advertising community.► I was a team member of the Communication department (http://www.iaayp.ro)► Involved in organizing Client Centric Conference 2013 - a 200 guests event. (http://www.iaayp.ro/index.php/ce-facem/client-centric-conference)► In charge of writing the monthly sent ✉ newsletter.

Master'S Degree, Management Of Business Development

Bachelor'S Degree, Public Relations And Advertising

Bachelor, Communication And Public Relations