Constantine Sosnin Email & Phone Number

Germany

Kazakhstan

Area of responsibilities:- searching for insights on how to make the product better depending on the target metrics;- conducting interviews with the users to find jobs for the product and problems that complicate its usage;- designing solutions that help users to interact with the product better;- setting tasks for scrum teams and monitoring their execution;- validating the product hypotheses (beta-tests, hallway testing, a/b testing);- summarising the results of product experiments and developing fail-plans;- presenting decisions and experiments’ outcomes to the team, adjusting processes in the product team.Achievements:- conducted a massive JTBD customer research, which helped to find 2 core-jobs for the product- introduced of 30+ new product functions to increase the product value, for example: - developed a new pricing, that increased the average check by 50% and reduced the churn-rate;- implemented new chat notifications, which increased the conversion from visitor to lead by 1.5 times; - designed sophisticated integrations that brought additional value to the clients (Zoom, WhatsApp, etc)Internal processes improvements: ⁃ made the process of working with customer feedback transparent for the team; - improved the quality of customer requests (the time for processing requests halved); - increased the number of requests (motivated the team to systematically describe objections / wishes from customers); - simplified the process of prioritising requests for the product team (usingproductboard);

Пермь, Пермский Край, Россия

Company sector: development of software for processing visual data obtained from surveillance camerasProduct: people counting system based on a 3D cameraArea of responsibility:- detailed analysis of 7 competition companies- testing of 7 communication channels for the product and their evaluation from the point of view of conversion to the different deal stages and ROI;- determining the use-case and product value at the existing users of the product in question and of the similar products;- generation and evaluation of the hypotheses regarding possible consumer segments, product value and product sales channels;- validation of 6 hypotheses regarding the consumer segment and the value of the product within them (direct communication scope - 883 companies);- validation of 2 hypotheses of product monetization strategies and the selection of the most suitable model;- moderation of hypotheses’ testing in a project team of 6;- determining a strategy of further product development in the Russian Federation and in the CIS.Achievements:- 2 consumer segments were found and described, which was confirmed by sales;- value propositions were found and confirmed by sales in each of the segments;- sales channels were determined and deal cycles for them were described;- actual sales made by the project team in the course of 4 months exceeded the sales of the devices made by the existing CIS and international sales departments over a period of 1,5 years.

Пермь

Company sector: development of software for processing visual data obtained from surveillance cameras.Product: a robot with video analytics (B2B)Area of responsibility:- generation and validation of the hypotheses regarding the usage of the new product in various industries;- searching for contacts and conducting interviews with the decision-makers (top and middle management) of the leading Russian companies (manufacturing, retail) regarding problems and issues;- drawing up a value proposition and its validation by the market (personal contact with the decision makers of the companies);- development of the concept of business model and its validation;- organization and performing of testing of the product’s pretotype at the sites of a potential customer (decisive interview);- gathering and registering the requirements the customers impose on the project;- market validation of the hypotheses regarding the methods of product monetization (paid subscription);- initiation of timely updates of the prototype for testing;- collecting messages stating the willingness to purchase the product under development;- managing the project team.Achievements:- more than 400 interviews with the decision-makers regarding the problems and issues were conducted in 38 federal and regional retail chains and in more than 20 manufacturing enterprises;- 10 hypotheses about the product, its applicability, and value were determined and tested;more than 20 tests of the product prototype performed at the customer’s facilities;- 6 letters received from the leading federal and regional retailers confirming the intention to buy the product after the start of sales.

Пермь

Project: development and launch of a farmer food delivery service (aggregator model)Area of responsibility:- creation and validation of the business model by steady sales;- management of a project team consisting of 3 permanent partners and 4 freelancers;- survey of the potential users of the service (conducted polling and problem interviews with various user groups (manufacturers, consumers);- elaboration of project development strategy and ensuring its implementation; capital raising;organizing systematic work with the existing manufacturers, searching for new producers and hooking them up to the service;- ensuring operation of the auxiliary processes of the service (selection of manufacturers to be hooked up to the service, legal support, elementary accounting, intellectual property protection).Achievements:- successful product launch, from the idea to the operating business;- 4 consumer segments found, value proposition confirmed by continuous sales;- sales increased 1,5 times in the course of 2 months by means of researching user experience and modifying product functionality, as a result of the team work;- the business was sold to external buyers with the returns on investment of more than 200%.

Магистр, Project Management, 8.0

Бакалавр, Предпринимательство И Развитие Бизнеса, 8.4