Accomplish business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff. Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, planning, enforcing policies and procedures. Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing productivity, quality, and customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change. Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; initiating corrective actions. Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identify marketing opportunities by identifying consumer needs; defining market, competitor's share, competitor's strengths and weaknesses; establishing targeted market share. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Collecting, analyzing, and summarizing data and trends. Protect organization's value by keeping information confidential- Accomplish organization mission.