-Definition and execution of the commercial strategy of the product line, maximizing its profitability. -Review and monitoring of budgets, projections and sales strategies (activations, prices, volumes, inventories) for all products in the category. -Team work with sales, supply and operations team to ensure the proper functioning of the business. -Commercial manager in the development of new products. In charge of presenting opportunities, monitoring their creation and developing marketing and sales strategies together with the relevant teams.

-Design and control of Trade Marketing budget for the 4 company brands. -Key User of the Cadem and TeamCore Trade management tool (lost sale, service levels, prices, etc.)

-Execution of the trade marketing strategy for the channel-Channel Segmentation Project Manager

-Social Media/ CRM / Press: In charge of aligning the contents and forms of communication with the creative agencies; responsible for social media, newsletters, mailing; press communication (mailings and publications in magazines). -Administrative support: Use of relevant software and tools, creation of codes, pricing sheets, subcontracting sheets, purchase order. Translation of material for marketing, training and press.

-Development of the company's marketing plan