- I set up the Communications Department.- Constantly positioning the Portas brand in Social Media.- In charge of funding campaigns, brand positioning and other projects through AdWords.- I updated and designed the website to generate loyalty, increasing visits by 40%.- Created the monthly Newsletter to keep members and the general public informed. It has been viewed monthly by 25% and 30% of our subscribers.- I launched an advertising campaign for 10 Years Portas and… Show more - I set up the Communications Department.- Constantly positioning the Portas brand in Social Media.- In charge of funding campaigns, brand positioning and other projects through AdWords.- I updated and designed the website to generate loyalty, increasing visits by 40%.- Created the monthly Newsletter to keep members and the general public informed. It has been viewed monthly by 25% and 30% of our subscribers.- I launched an advertising campaign for 10 Years Portas and managed to appear in the Adimark Foundation Study with 2% in "Guided knowledge on social institutions" and 1% in "Advertising Reminder".- In charge of writing the monthly opinion column of the General Manager, Rodrigo Tupper, which is published in the newspaper Publimetro. Show less

- Corporate Image change, from the Pétreos brand to Polpaico.- Market Research Coordination.- Planning BTL campaigns based on market research.- Responsible for the production and supervision of different activities such as Seminars, International Fairs,Customer training, visits to cement plants and BTL activations.- In charge of creating Marketing and Communications plans’ annually.- Designing, planning and implementing Marketing and Communications alongside the Comm… Show more - Corporate Image change, from the Pétreos brand to Polpaico.- Market Research Coordination.- Planning BTL campaigns based on market research.- Responsible for the production and supervision of different activities such as Seminars, International Fairs,Customer training, visits to cement plants and BTL activations.- In charge of creating Marketing and Communications plans’ annually.- Designing, planning and implementing Marketing and Communications alongside the Comm Agency, according to the local and regional cement and ready-mix guidelines.- Coordination and work with Comm Agency in designing the weekly grid that was implemented in the different social networks.- Positioning the Polpaico brand in different specialised and mass media. There was an increase in 40 % in Polpaico’s press appearances.- Reduced costs by 20 % in Merchandising.- Annual Budget Management. Show less

- Corporate communication unification for all Polpaico offices and plants at a national level ( 35 ). - Responsible in Chile for the celebration of 100 years HOLCIM (in direct communication with HOLCIM - Switzerland). - Standardized the use of logo on stationery and presentations (PowePoint) .- Annual Budget Management.

- In charge of giving direct support and training to Senators and Representatives (Deputies) and their team of advisers on social media.

- In charge of managing and winning Production Development Corporation projects. By achieving this, 15 Chilean SME’s were sent on a Commercial trip to Norway. And, on the other hand, a Chilean SME employee won an Internship in Environmental Technology in the US.

- In charge of positioning the EuroChile brand in the national media. - Coordinated the marketing of the EuroCHile brand for international Fairs, so as to finance Avances, the Corporate magazine. - The first edition of the Avances Magazine was distributed together with the Chilean Financial Newspaper.

- Responsible for all the Corporate Communications at a national level. - Managed and positioned the Company in national and international Mass Media.

- I was in charge of supporting the news development of the two prime time News Broadcast: Teletarde and Teletrece.