Constanza Gebhard Email & Phone Number

Santiago, CL

Región Metropolitana De Santiago, Chile

• Consultant and accelerator in Digital, Strategy, and Business Model Optimization, responsible for the Marketing and Communications vertical. I have led and implemented KPI and OKR tracking to improve the performance.
• Fintech with a presence in Latam - brand positioning consultancy
• Bank in Paraguay - performance and digital communication consultancy
• Retail in Chile - digital performance consultancy

Provincia De Santiago, Chile

• Leads the marketing and communications strategy for Asset Management (AGF) and Corporate and Investment Banking, with continuous monitoring of established marketing and communications KPIs and OKRs, using analytical.
• Develops and implements customer journeys for Asset Management, focusing on the bank's online channels, with the objective of expanding the client base for investments. As a result, we increased the investor profile.
• Leads the communications strategy during the merger process between Itaú and Corpbanca for Corporate and Investment Banking and Asset Management (AGF). Defines policies, content, and communication channels, achieving.
• Responsible for the rebranding to Itaú Corpbanca New York Branch in the USA and Itaú in Peru, managed internal, external, and regulatory communications. Thanks to a strategic and effective approach, there were no.

Provincia De Santiago, Chile

• Develops and leads the implementation of internal communication and endomarketing strategy throughout the bank, aligned with the headquarters' strategy and adapted to the local reality.
• Generates, develops, and implements internal campaigns to manage change, promote culture, and achieve strategic alignment in all bank areas, reaching a rating of 81% in the Internal Quality Index and positioning myself.
• Recognized as a leader in endomarketing by Itaú Latam (Argentina, Paraguay, Uruguay, and Chile).
• Participates in constructing Itaú's new culture in Chile, leading the dissemination and adherence of employees to the plan and headquarters' definitions.
• Member of the communications and brand change team in the merger of Itaú with Corpbanca, designing and implementing internal and external communication strategies.
• Responsible for planning and developing internal events for the bank, both massive and executive, with an annual budget of 150 MM$.

• Leads the process of structuring and defining a communications policy, achieving the construction and consolidation of the internal communications area in a record time of 6 months.
• Responsible for ensuring communicational alignment between Entel PCS and Entel S.A., guaranteeing coherence and consistency in the communication strategy of both companies.
• Generates, develops, implements, and supervises internal campaigns focused on change management, culture, and strategic alignment of all areas of the company.
• Leads the implementation of a new collaborative intranet that became a showcase for the projects and achievements of the different departments, significantly improving internal communication and operational efficiency.
• Plans, develops and implements internal events for the company, both massive and executive-level, with an annual budget of 400 MM$, achieving outstanding results and improving employee engagement and motivation.

Provincia De Santiago, Chile

• Develops and implements a new corporate magazine, which generated a 15% increase in advertising sales, through close collaboration with the sales team to ensure that the magazine reached its full potential in terms of.

• Responsible for the planning, design, and development of the first intranet, as well as managing internal communications and promoting its use among bank employees.

Master, Marketing Y Comunicaciones

Periodista - Bachiller En Ciencias Sociales, Bachiller En Ciencias Sociales

Diplomado, Digital Media Marketing