Consultant and accelerator in Digital, Strategy, and Business Model Optimization, responsible for the Marketing and Communications vertical. I have led and implemented KPI and OKR tracking to improve the performance and effectiveness of implemented digital marketing and communication strategies.• Fintech with a presence in Latam - brand positioning consultancy• Bank in Paraguay - performance and digital communication consultancy• Retail in Chile - digital performance consultancy

Leads the marketing and communications strategy for Asset Management (AGF) and Corporate and Investment Banking, with continuous monitoring of established marketing and communications KPIs and OKRs, using analytical tools to measure and evaluate the success of campaigns and actions.• Develops and implements customer journeys for Asset Management, focusing on the bank's online channels, with the objective of expanding the client base for investments. As a result, we increased the investor profile client base by 40% through digital marketing actions and funnel improvements.• Leads the communications strategy during the merger process between Itaú and Corpbanca for Corporate and Investment Banking and Asset Management (AGF). Defines policies, content, and communication channels, achieving an 80% effectiveness rate.• Responsible for the rebranding to Itaú Corpbanca New York Branch in the USA and Itaú in Peru, managed internal, external, and regulatory communications. Thanks to a strategic and effective approach, there were no impacts on customer attrition, and employees were highly satisfied.

• Develops and leads the implementation of internal communication and endomarketing strategy throughout the bank, aligned with the headquarters' strategy and adapted to the local reality.• Generates, develops, and implements internal campaigns to manage change, promote culture, and achieve strategic alignment in all bank areas, reaching a rating of 81% in the Internal Quality Index and positioning myself as one of the top three areas of the bank.• Recognized as a leader in endomarketing by Itaú Latam (Argentina, Paraguay, Uruguay, and Chile).• Participates in constructing Itaú's new culture in Chile, leading the dissemination and adherence of employees to the plan and headquarters' definitions.• Member of the communications and brand change team in the merger of Itaú with Corpbanca, designing and implementing internal and external communication strategies.• Responsible for planning and developing internal events for the bank, both massive and executive, with an annual budget of 150 MM$.

• Leads the process of structuring and defining a communications policy, achieving the construction and consolidation of the internal communications area in a record time of 6 months.• Responsible for ensuring communicational alignment between Entel PCS and Entel S.A., guaranteeing coherence and consistency in the communication strategy of both companies.• Generates, develops, implements, and supervises internal campaigns focused on change management, culture, and strategic alignment of all areas of the company.• Leads the implementation of a new collaborative intranet that became a showcase for the projects and achievements of the different departments, significantly improving internal communication and operational efficiency.• Plans, develops and implements internal events for the company, both massive and executive-level, with an annual budget of 400 MM$, achieving outstanding results and improving employee engagement and motivation.

• Develops and implements a new corporate magazine, which generated a 15% increase in advertising sales, through close collaboration with the sales team to ensure that the magazine reached its full potential in terms of ad revenue.

• Responsible for the planning, design, and development of the first intranet, as well as managing internal communications and promoting its use among bank employees.