Constanza Loria Email & Phone Number

Argentina

Argentina

Argentina

Argentina

Working full-time for Samsung. 2-3 times a week In-House at the company.I focused on:- The development and implementation of strategies and integrated PR plans - Planning- Galvanizing ideas and storytelling creation- Content development (key messages, talking points, Q&As, statements, etc.)- Client assessment regarding crucial matters- Co-brandings, sponsorships and activations generation- Events organization and onsite support- Media relations- National and international media trips- Identification of endorsers, influencers, advocates, etc.- Corporate positioning- Media trainings- Issues and crisis management- Coordination of Uruguay & Paraguay - Supervision and management of the practice team, including their career development, managing 5 employees I was also in charge of the business growth.

I was responsible for:- The development and implementation of strategies and integrated PR plans- Coordination of 5 countries: Brazil, Mexico, Chile, Peru & Uruguay- Content development- MKT campaigns support & amplification- Junkets & screenings coordination- Media relations- Media trips- Identification of endorsers, influencers, advocates, etc.- Supervision and management of 4 employees

Argentina

Argentina

I was responsible for:- The development and implementation of strategies and integrated PR plans - Planning- Galvanizing ideas and storytelling creation- Content development (key messages, talking points, Q&As, statements, etc.)- Client assessment regarding crucial matters- Co-brandings, sponsorships and activations generation- Events organization and onsite support- Media relations- National and international media trips- Identification of endorsers, influencers, advocates, etc.- Corporate positioning- Media trainings- Issues and crisis management- Supervision and management of the practice team, including their career development, managing 7 employees I was also in charge of the business growth, KPIs & profit reaching and team efficiency.The diverse clients across a wide range of industries that I worked with are: Nike, Turkish Airlines, SC Johnson (Mr. Músculo, Raid, Lysoform, OFF!, Blem, Glade, Ziploc, Fuyí, Echo, Ceramicol, Baygon & Klaro), Universal Networks International (Universal Channel, Studio Universal & Syfy), PRIME & Cerveceros Argentinos.Main achievements: - Successful positioning of Turkish Airlines in the country - 360 communication campaign for the opening of the first Nike Experience Store in South America- Dengue campaign for SC Johnson

Argentina

I took care of:- PR plans development - Planning- Galvanizing ideas and storytelling creation- Client assessment - Content development (press releases, byline articles, media alerts, key messages, talking points, Q&As, statements, etc.)- Events organization and onsite support- Media relations- National and international media trips- Identification of endorsers, influencers, advocates, etc.- Corporate positioning- Media trainings- Issues and crisis management- Supervision and management of the practice team, including their career development, managing 6 employeesWithin my scope of responsibilities there was also the business growth, KPIs & profit reaching and team efficiency. Collaborating with the following clients: Nike, SC Johnson (Mr. Músculo, Raid, Lysoform, OFF!, Blem, Glade, Ziploc, Fuyí, Echo, Ceramicol, Baygon & Klaro), Universal Networks International (Universal Channel, Studio Universal & Syfy), IBEROSTAR & PRIME.Main achievements: - Elevation of Nike as the brand that owns the football innovation (not being sponsor) during the World Cup

Argentina

I looked after:- PR plans development - Client assessment - Content development (press releases, byline articles, media alerts, key messages, talking points, Q&As, statements, etc.)- Events organization and onsite support- Media relations- Corporate positioning- Media trainings- Interviews coordination- Issues and crisis management- Coordination and management of the practice team, including their career development, managing 5 employeesI worked with clients from all sectors, such as: Claro, SC Johnson (Mr. Músculo, Raid, Lysoform, OFF!, Blem, Glade, Ziploc, Fuyí, Echo, Ceramicol, Baygon & Klaro), Universal Networks International (Universal Channel, Studio Universal & Syfy) & PRIME.Main achievements:- Bates Motel's press junket in Argentina with the presence of the series main character: Freddie Highmore- Creation and amplification of the Sexual Education Department of PRIME Argentina and position the brand as a referent and expert on the subject

Buenos Aires

Responsible for:- Client relationship - Content development (press releases, byline articles, media alerts, key messages, talking points, Q&As, statements, etc.)- Events organization and onsite support- Media relations- Corporate positioning- Interviews coordination- Issues and crisis management- Management of the practice team, managing 4 employeesClients I worked with: Claro, Starbucks, SC Johnson (Mr. Músculo, Raid, Lysoform, OFF!, Blem, Glade, Ziploc, Fuyí, Echo, Ceramicol, Baygon & Klaro) & Universal Networks International (Universal Channel, Studio Universal & Syfy).Main achievements:- Educational campaign on number portability for Claro - Crisis management of Starbucks social media issue regarding the use of national cups

Argentina

I was in charge of:- Daily clients' relationship - Content Development (press releases, byline articles, media alerts, key messages, talking points, Q&As, statements, etc.)- Follow up- Events organization and onsite support- Media relations- Interviews coordination- Issues and crisis managementMy clients at that time were: Burger King, Starbucks, SC Johnson (Mr. Músculo, Raid, Lysoform, OFF!, Blem, Glade, Ziploc, Fuyí, Echo, Ceramicol, Baygon & Klaro), LAPTV (Movie City, Cinecanal, The Film Zone, etc.), Kraft Foods (Mondelez), Farm Frites & Groupalia.Main achievements:- Successful Starbucks arrival to Argentina + brand & corporate positioning- Development and coordination of an internal global familiarization campaign for Kraft Food after the Cadbury acquisition, including Argentina and LATAM

Argentina

My duties were: - Daily clients' relationship - Content development (press releases, byline articles, media alerts, key messages, talking points, etc.)- Events organization and onsite support- Follow up- Press kits development- Media relations- Database management- Clipping- ReportingSome of the clients I worked with were: Burger King & LAPTV (Movie City, Cinecanal, The Film Zone, etc.).

Argentina

Responsible for the practical part of the "Investigación Social Aplicada" course (pre-thesis) of the PR degree.

Argentina

My job was related to:- Content development- Press kits development- Follow up- Media relations- Database management- Clipping- ReportingSome of my clients were: Pepsico Bebidas, Frigoríficos Calchaquí, DeAutos, Scania, General Electric, Iron Mountain, Prudential Seguros, etc.

Bachelor’S Degree, Relaciones Públicas, Public Relations Degree

Associate’S Degree, Relaciones Públicas, Public Relations Degree

Associate’S Degree, Comunicación Empresaria, Corporate Communications Degree

High School, Bachiller, High School Degree