BBVA Retail Clients / - Projects: Program your account (DIMAD BID 20' Nominee), Financial HealthNovartis / - Project: IT Risk Management

BBVA Retail Clients / - Project: Smart notifications with geolocalization featureResponsible for producing and shepherding the experience strategy for the development and launch of global digital products, guiding multi-functional teams with business and design requirements. Tasks involve working closely with data, design, business, marketing, engineering teams. My day to day involves facilitating international workshops, managing design requirements, defining product KPIs, setting content marketing guidelines, marketing campaigns support, co-creating business models and collaborating with international stakeholders on a day-to-day basis to help them achieve the desired customer experience.

CARTO is a location intelligence platform that is revolutionizing the way companies can interpret and analyze their data through its location component. - Lead the digital marketing strategy, new lead generation campaigns and other inbound initiatives through CARTO's key verticals across the buyer journey, creating a new framework for digital campaigns and content that boosted pipeline conversions and optimized overall performance. - Managed a small team for our paid marketing campaigns (doubling SEM conversions within a six-month period), marketing's monthly KPIs and ROI reporting (GA, Salesforce, Hubspot), and provided support to the local team with their campaigns.- Created new content that boosted the company’s lead generation efforts and helped SDRs with their customer acquisition, including Location Intelligence factsheets, the first industry-specific content pieces that explain the current location data landscape, top trends and challenges that industry leaders face, and how they use location data to improve business outcomes. Other initiatives included the first manager interviews and case study teasers to promote strategic content through our social media channels.- Reevamped CARTO's existing case studies from basic reports into representations of customer use cases through the best selection of data visualizations and an engaging narrative. The process involved interviewing partners and customers, helping them narrow down their key accomplishments to effectively represent the value of using location data as part of their business intelligence and data analytics. This initiative facilitated co-marketing efforts, and also lead to a significant increase in MQL generation coming from our case studies.

Navitas is a strategy and innovation consultancy firm. Major clients include multinationals like Fluor and Mota-Engil, award-winning production agency Nedofilms, as well as non-profit organizations such as The Jane Goodall Institute and Fundación Posgrados para Chile. I lead the planning, strategic design, digital marketing, communications and branding services of over 15 projects for our client base. Navitas has achieved national brand awareness and sector positioning for top clients; acted as a marketing consultant for 5 major accounts (65+ in marketing and advertising materials); been a strategic and service design partner to redesign and optimize key organizational structures, services and channels; and has generated 3 multimedia productions to date.Reporting directly to client's top-level management, projects required end-to-end delivery, from the early stages of identifying client needs and conducting stakeholder interviews, to presenting service proposals, co-creating business models, strategic design procedures (lean methodologies, design thinking, service design, etc.), to change implementation, iterations and final service handover. Projects required the ongoing direction and guidance cross-functional teams (usually between 2-15 consultants per project), client project stakeholders and leads, as well as vendors.We developed design workshops to create employee-centric organizational infrastructures that improved project development and performance, work culture and end-customer service delivery. As part our of digital marketing and communications capabilities, we have successfully lead the digital transformation process of multiple clients, including branding, web development, lead generation, communications strategy, content marketing and national brand positioning. Other minor projects were focused on image consultancy, and tailored to higher management executives, field specialists and entrepreneurs.

- Managed day-to-day production (writing, editing, coordination) of mutual fund reporting.- Established and maintained integrity, quality and style guidelines for mutual fund publications; most specifically annual and semiannual mutual fund reports.- Ensured content of mutual fund reports is leveraged to and sourced from other global and regional publications and web sites, as appropriate. - Worked in close partnership with various groups and portfolio managers internationally to ensure quality and timeliness of publications/written communications.Key accomplishments: optimized marketing production cycles for +35 funds by building close relationships with shareholder reports contributors and by strategically planning and building on foresight for production tasks; designated lead for Morningstar Manager Q&A publication.