Founded and built a boutique consulting firm specializing in developing and selling sponsorship, brand partnership, strategic marketing, and creating bespoke experiences through unique activations. Strong focus on cultural properties (art, music performance, fashion cuisine), festivals, and events.*** Win engagements with high-profile clients that include Citi, Sotheby’s International Realty, Stella Artois, KARMA Automotive, Volvo of North America, Infiniti USA, Ford Motors, GM, JPM Chase, UBS, Lincoln Motors, Chubb Insurance, Coca-Cola, The Ritz Carlton Residences, Nextdoor, Perrier among others. *** Create fully integrated, ROI-driven marketing sponsorship platforms and successfully sell sponsorships for significant events and organizations that include The Frank Lloyd Wright Foundation; Museum of Neon Art Glendale, CA; Museum of Contemporary Art San Diego (La Jolla), Samuel Lynne Galleries, Dallas, TX, The Mexico Institute Dallas, TX, AURORA Dallas, Live Talks Los Angeles, POP Austin, Fine Art Shows, The LA Art Show, Art Palm Beach, The Resorts of Dana Point, Southern California Public Radio (KPCC) and the Santa Barbara Vintners among others.*** Work with Artist Estates to research catalog raisonné, create archives of artworks, appraise inventories, and develop strategic monetization plans for sellable artworks. Current estates include American sculptors, painters Charles and Lynn Umlauf, and abstract expressionist Michael Goldberg.

Work with one of the largest fine art shows in the USA to develop programming and content and marketing outreach that is leveraged by corporate marketing partners that I solicit, secure, and maintain relationships with.

Worked with Founder to create content, programming, and evergreen events to be used for fundraising, increasing awareness, and growing the member base of this 30-year, not-for-profit organization. We are creating, and I am personally curating, the first-ever DIA DE LOS MUERTOS Experience at the STATE FAIR of TEXAS, which will grow over three years into an evergreen destination at the STATE FAIR that will raise funds for and expand the audience and donor base of the charity as well as drive attendance to the fair overall.

Worked on a project basis with US startup and brand owner in Mexico City to create and develop their website and all Partner marketing sales and communication materials for use in the US. The process included developing their US positioning, rational and market validation processes.

Packaged niche event with local and national media properties- digital and radio- to provide opportunities for relevant brands to align and marketing partners.Secured and managed several five figure sponsorships for first annual event.

Tapped to manage relationship with Wachovia Bank, developed entertainment and sports sponsorship strategies in 6 western markets to build the brand and drive acquisition/retention of customers. Also served as one of the firm’s resident experts for reaching and connecting with the Hispanic market.*** Managed partnership relationship that fueled start-up, marketing, and creation of LA LIVE, a lifestyle and entertainment destination in downtown Los Angeles, securing substantial revenue stream for client while attracting the attention of high and ultra-high net-worth audiences.*** Led internal team in developing strategy and plan that secured millions in new business through engagement to reposition existing client (Nationwide) to compete effectively in Hispanic market. Built competency within agency (Wasserman Media Group) to solicit similar business from other clients.

Recruited by president to reposition this legendary television production entity as global “marketing content” production company, oversaw marketing and design teams and managed re-purposing of archival TV content to create innovative digital content and media partner offerings.*** Generated millions in annual revenues with integrated marketing programs produced for notable corporate clients, including Mattel, Chevrolet, GM Corporate, and Diageo.

Conceived, developed, and sold customized partner marketing programs to secure sponsorship and endorsements from Fortune 500 companies for global high-profile entertainment properties. Led teams of up to 20 people in activation management of tour sponsorships across the US*** Solicited sponsorships/endorsements for The Rolling Stones, Gloria Estefan, Shakira, Carlos Santana, Ricky Martin, Marc Anthony, KINKY, Robi Rosa, Luis Miguel, Sarah Mclaughlin, and The Three Tenors, among others. Consistently exceeded annual sponsorship and endorsement sales targets.

Invited to join agency due to award-winning work in the industry. Managed client relationships for ADVO, Labatt Beer, Eskimo Pie Frozen Novelties and Kids’ Marketing programs for Pizza Hut Restaurants. Conceptualized, developed and presented strategic, promotional/ event programs ranging from $3-$10 million and negotiated tie-in partnerships as appropriate.