Conducting industry research, competitive landscape analysis and user experience research for Maz's OTT video platform

Focused on business strategy through data analytics, online advertising, branding, and digital audience development.

Responsible for developing broad-spectrum HR communications strategy to ensure maximum outreach and transfer of knowledge to all Baptist Health employees.Manage creation and execution of communication plans for select HR partners.

Ensure that all communications conform to Baptist Health corporate standards and stylebook, and that available channels of communication are used properly. Prepare award applications on behalf of Baptist Health for organizational-level award programs, including but not limited to FORTUNE and Working Mother. Monitor effectiveness of HR communication strategies and develop creative methods to hardwire HR programs, policies and benefits into the organization.

Collaborated with an advertising agency to create a TV ad for HBO’s 20th Anniversary campaign.Assisted in creating the marketing plan for the launch of Profugos, a new TV show, in Latin American countries.Planned events and meetings for HBO executives to meet and negotiate with affiliates from various countries.

Assisted in conducting profit and loss analyses and worked on Microsoft Excel to reconcile financial spreadsheets.Helped prepare monthly PowerPoint presentation to be shown to corporate financial headquarters.