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We formed a team that contributed to the revival of Laverda brand that, despite the attempt to cancel the harvester market’s scenario, continued to live thanks to the product reliability entered the market in previous years. As here was nothing in Breganze dedicated to commercial sector, so it was created a team to Sales, Sales Administration and Logistics Sales, Product Management, Communication and PR.

I have had the opportunity to enter in the Italian branch of Claas in July 1983. I started working on Marketing (still in embryonic at that time, both central and peripheral). In 1985 I assumed the direct responsibility of Marketing department and following the intensification of relations with Claas German HQ company, in 1989 I was appointed Claas Product Manager and with this responsibility I took part in European Product Management Claas Group. After these two assignments I took a third in 1995 when I assumed the responsibility of Technical After-sell Service.Four years later, in 1999, I became Manager inside Claas Italy, directing Marketing, Product Management and Technical After-Sell Service Branch, until June 2000.

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