Drew M. Email & Phone Number

Atlanta, Georgia, United States

Dunwoody, Georgia, US

Currently assisting a range of clients in B2B/B2C across industries as a fractional resource to drive demand and conversions. Through a range of strategies and tactics I am able to demonstrate measurable increases across KPIs and funnel resulting in MQLs.

Tinley Park, Illinois, US

• Was responsible for directing multichannel MarCom efforts in support of BDRs and Sales by utilizing the latest data-driven demand generation technologies and strategies while managing department budget.
• Led ABM campaigns with 30+% open rates and average CTR of 4+%
• Managed budgets, ensuring cost-effective allocation of resources
• Measured campaign performance enabling data-informed decisions
• Evaluated market trends to identify new opportunities for growth of 15% YoY
• Effectively delegated tasks and workload for a 25% reduction in administrative drag

Mclean, VA, US

• Worked closely with senior leadership, while handling resource management for my team (and vendors) who were responsible for tactical deliverables until COVID affected head count.
• Led a team of 12 and co-crafted strategic vision
• Fast-track launch of CMS, marketing automation, and CRM platforms within 100 days
• Established 20+ conversion funnels that tied into CRM lead scoring data
• Staged over 50 multi-touch workflows and triggers with segmented content
• Lead the implementation of brand standards in email, print and online channels

Atlanta, Georgia, US

• I was charged with spearheading digital marketing strategies to replace outdated product binders, CD-ROMs and disparate web properties, within a billion-dollar, multi-national water infrastructure/technology company.
• Drove strategy of website properties, SEO/SEM, multi-channel campaigns, social media and UX
• Co-management of 11 brand website properties and social media accounts
• Boosted landing page conversion rates by 20% through improved SEO, UX and progressive forms
• Boosted ABM conversions by 7% with custom, trackable landing pages to guide BDRs calls

Dunwoody, Georgia, US

• Co-founded a consultation consortium with regional B2B and B2C clients that spanned: FinTech, Information Technology, Medical, Industrial and Communications, in addition to SMB multi-door entrepreneurs.
• Set strategies for programmatic campaigns coupled to long-play organic lead generation efforts
• Increased website form conversions by 15+% through multivariate A/B testing
• Achieved optimization at a 40% engagement rate via omni-channel campaign adoption
• Negotiated partnerships with external vendors, discounting key services up to 30%

Doylestown, PA, US

• Led creative direction for a variety of audiences, brands, and industries
• Directed rebrand of the company’s identity from printing press to marketing firm
• Co-developed multi-channel solutions with sales for clients
• Worked with internal and external stakeholders
• Supervised, evaluated and developed creative department staff

US

• Developed over 50 franchisee creative pieces, increasing CTR by an average of 5%.
• Monitored industry trends to keep creative materials fresh and engaging.
• Built strong relationships with media contacts leading to long-term partnerships
• Developed franchisee request system for video and promotional content
• Co-managed national campaigns within a range of home improvement verticals
• Led cross-functional teams to deliver high-quality creative assets

St Paul, MN, US

• Performed role in the design of tradeshow displays exceeding $50,000+
• Worked with vendors and served as client liaison when needed
• Worked directly with fortune 500 companies based in Atlanta
• Assisted with production schedules
• Co-trained, supervised and provided art direction for junior designers
• Managed concurrent projects in different stages