Drew M. Email and Phone Number
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Drew M. personal email
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Accomplished Demand and Growth Marketing professional with over 20 years of experience in strategic planning, omni-channel campaign management, and team development.Industries I have worked within span: Industrial, Telecom, Fintech, Healthcare, Education and Consumer Brands.Proven success in identifying opportunities and implementing solutions, with a commitment to staying informed of the latest trends and technologies. Notable achievements include: driving 20% growth YOY in quality leads, managing multi-million-dollar department budgets efficiently and building attribution models to prove out department R.O.I.
Payroc
View- Website:
- payroc.com
- Employees:
- 1163
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PayrocAtlanta, Georgia, United States
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Fractional Demand GenerationMha | Marketing Help Atlanta Jun 2024 - PresentDunwoody , Georgia , UsCurrently assisting a range of clients in B2B/B2C across industries as a fractional resource to drive demand and conversions. Through a range of strategies and tactics I am able to demonstrate measurable increases across KPIs and funnel resulting in MQLs. -
Senior Director Marketing & Demand GenerationPayroc Jul 2021 - Jun 2024Tinley Park, Illinois, UsWas responsible for directing multichannel MarCom efforts in support of BDRs and Sales by utilizing the latest data-driven demand generation technologies and strategies while managing department budget.• Led ABM campaigns with 30+% open rates and average CTR of 4+%• Managed budgets, ensuring cost-effective allocation of resources• Measured campaign performance enabling data-informed decisions• Evaluated market trends to identify new opportunities for growth of 15% YoY• Effectively delegated tasks and workload for a 25% reduction in administrative drag• Showed flexibility in transition to contracted role based on company merger dynamics
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Marketing Director With Imc_Di (Saas)Whereoware Dec 2019 - Jul 2021Mclean, Va, UsWorked closely with senior leadership, while handling resource management for my team (and vendors) who were responsible for tactical deliverables until COVID affected head count.• Led a team of 12 and co-crafted strategic vision• Fast-track launch of CMS, marketing automation, and CRM platforms within 100 days• Established 20+ conversion funnels that tied into CRM lead scoring data• Staged over 50 multi-touch workflows and triggers with segmented content• Lead the implementation of brand standards in email, print and online channels• Developed a collaborative relationship with Sales, Dev and CX -
Digital Marketing DirectorMueller Water Products Jul 2017 - Dec 2019Atlanta, Georgia, UsI was charged with spearheading digital marketing strategies to replace outdated product binders, CD-ROMs and disparate web properties, within a billion-dollar, multi-national water infrastructure/technology company.• Drove strategy of website properties, SEO/SEM, multi-channel campaigns, social media and UX• Co-management of 11 brand website properties and social media accounts• Boosted landing page conversion rates by 20% through improved SEO, UX and progressive forms• Boosted ABM conversions by 7% with custom, trackable landing pages to guide BDRs calls -
Digital Marketing ConsultantMha May 2011 - Jul 2017Dunwoody , Georgia , UsCo-founded a consultation consortium with regional B2B and B2C clients that spanned: FinTech, Information Technology, Medical, Industrial and Communications, in addition to SMB multi-door entrepreneurs.• Set strategies for programmatic campaigns coupled to long-play organic lead generation efforts• Increased website form conversions by 15+% through multivariate A/B testing • Achieved optimization at a 40% engagement rate via omni-channel campaign adoption• Negotiated partnerships with external vendors, discounting key services up to 30%
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Creative Director (Digital & Print)The Graphic Edge, Inc. Sep 2008 - Mar 2011Doylestown, Pa, Us• Led creative direction for a variety of audiences, brands, and industries• Directed rebrand of the company’s identity from printing press to marketing firm• Co-developed multi-channel solutions with sales for clients • Worked with internal and external stakeholders• Supervised, evaluated and developed creative department staff -
Art DirectorClear Choice Usa Aug 2005 - Aug 2008Us•Developed over 50 franchisee creative pieces, increasing CTR by an average of 5%.•Monitored industry trends to keep creative materials fresh and engaging.•Built strong relationships with media contacts leading to long-term partnerships•Developed franchisee request system for video and promotional content •Co-managed national campaigns within a range of home improvement verticals•Led cross-functional teams to deliver high-quality creative assets -
Lead DesignerSkyline Exhibits Jan 2002 - Jul 2004St Paul, Mn, Us• Performed role in the design of tradeshow displays exceeding $50,000+• Worked with vendors and served as client liaison when needed• Worked directly with fortune 500 companies based in Atlanta • Assisted with production schedules• Co-trained, supervised and provided art direction for junior designers• Managed concurrent projects in different stages• Demonstrated ability to learn and use new technology
Drew M. Education Details
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Middle Tennessee State University (Mtsu)Fine Art - Marketing
Frequently Asked Questions about Drew M.
What company does Drew M. work for?
Drew M. works for Payroc
What is Drew M.'s role at the current company?
Drew M.'s current role is Growth Marketing Leader | Demand Generation | Marketing Consultant.
What is Drew M.'s email address?
Drew M.'s email address is ha****@****ast.com
What is Drew M.'s direct phone number?
Drew M.'s direct phone number is (770) 206*****
What schools did Drew M. attend?
Drew M. attended Middle Tennessee State University (Mtsu).
Who are Drew M.'s colleagues?
Drew M.'s colleagues are Nick Casey, David Manczak, Geoffrey Thorpe, Brigette Streeper, John Holden, M. Patrick Muldoon Ii, Alyssa Jarlock Smith.
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