Alex Murphy Email & Phone Number

I head up Balance, which we built from the ground up to support financial services marketing professionals with the challenges unique to the sector.

Founder of www.consultantcmo.com offering senior marketing expertise and consultancy.I work with businesses as a marketing consultant to scale up their marketing maturity - from zero to limited marketing activity to an effective strategy, or turning a good marketing function into a great one.Services including:Go-to-market strategy development and deployment,ConsultancyInterim or Fractional Marketing LeadershipMarketing Audits for Strategy and TacticsMergers and Acquisition Marketing Due DilligenceDesign Thinking FacilitationSpecialist in Financial Services, Ecommerce, Retail and Publishing. Extensive experience in digital and performance marketing, and brand development.Currently supporting an eclectic mix of clients across Wealth Management, SaaS, Insurtech, Engineering. B2B, B2C.

Armonk, New York, Ny, Us

Marketing Board Advisor for Fintech Fastpass. Are you a data and AI company or fintech venture partnering with banks or looking to establish new relationships within the financial services sector? IBM Cloud for Financial Services and Machinelab Ventures are scouting 40 tech ventures looking for growth by partnering with banks across the globe. Fintech Fast Pass powers enterprise partnerships, elevates your brand amongst the noise, sparks revenue opportunities, helps you navigate industry regulations, and unlocks cutting-edge tech.https://www.mlvp.io/ffp

Brighton, Ma, Us

Cardiff, Wales, Gb

General mentoring and leading workshops to support startups in the Fintech sector

Cardiff, Wales, Gb

Teaching Design Thinking with a little bit of marketing for the MBA (and now MBA with AI) programme.

London

During my time with GOA via Consultant CMO Ltd. as their fractional CMO, I had the privilege of supporting the founders in bolstering their Paid Search platform. Under our combined efforts, GOA collaborated with esteemed brands such as Amazon, Miele, Nissan, and Not on the High Street. I developed a well-rounded marketing strategy, encompassing competitor insights, channel planning, and budgeting. Beyond strategy, my role extended to hands-on tasks like steering social media campaigns, creating pitch decks, and liaising with external stakeholders. My contribution was instrumental in aiding the founders to secure key partnerships, signaling a pivotal phase in GOA’s journey to being a market leading software-based search consultancy.

General and specific marketing mentoring and leading workshops to support Arts organisations in Wales

London, London, Gb

Cardiff, Gb

Lead all Marketing activity for a FTSE100 company since 2017, moving the Admiral through brand management to first position for Consideration for our core segment. Created a digital performance marketing and optimisation discipline and approach resulting in a considerable drop of 55% in cost per acquisition despite market leading share, and led on all digital transformation marketing activity.Overseen performance activity with significant increase in volume and sector-leading cost per acquisition across all channels.Leading and supported by a highly performant, innovative and skilled team of over 50 people with a diverse range of skills from PR, Media buying, Search, Design, Insight, ECRM, Affiliate and Partnership Marketing. Responsible for leading the marketing of motor insurance across the Admiral, Elephant, Diamond and Bell brands, home insurance, travel insurance, pet insurance, as well as loans and car finance for our Admiral Money brand.Sat on senior leadership team responsible for contributing to business critical decisions, budget setting, and performance management. Supported the wider business through Market Research, Product Marketing, New Business Development, applying Design Thinking to Product Development and Product Management. Key decision maker in Digital Strategy, Partner Sales Management and Product Management.Strong belief in and embodiment of core values and culture of a top global employer.

Cardiff, Wales, Gb

Responsible for all performance marketing at Gocompare.com including Paid Search, eCRM, Display (Programmatic, Social, Retargeting), Affiliates and Partnerships.

Cardiff, Wales, Gb

Responsible for digital marketing at Gocompare.com including SEO, PPC, Social Media and Affiliate teams and programmatic and retargeting display.As the Head of Digital I was responsible for all digital acquisition activity - specifically PPC, SEO, Social, Display and Affiliate as well as being a business owner of the CMS/Website. I devised the strategy which is customer and acquisition focused, based on market analysis and insight from previous campaigns. I had the influence and autonomy to drive intuitive and innovative marketing campaigns with 20% yoy growth, implementing a profitable strategy for customer acquisition and enabling the maximisation of conversion across all marketing channels. Reporting to the Marketing Director, I managed a strong digital team to deliver digital projects. Therefore, responsibilities included: Developing and delivering the digital marketing strategy that supports and extends marketing initiatives, determining which methods work for the brand and why, managing a large team of digital specialists to maximise the ROI, developing the in-house affiliate programme, identifying ways to measure success against the campaign goals and achievable outcomes and overseeing all social media, SEO and search engine marketing projects

Llantrisant, Gb

Responsible for driving traffic to www.royalmint.com and converting it into profitable, returning, happy customers. Led the digital transformation of all acquisition activity, increasing proportion of digital transactions by 300% from a minority to a majority share.Management of all digital tactical marketing, including PPC, Display, Retargeting, SEO, and email marketing. Responsible for the strategy, planning and measurement of all tactical digital marketing activity.Full planning and programme management responsibility for all ecommerce and wider website developments.

Cardiff, Wales, Gb

Responsible for all marketing activity for a B2B SAAS operation:Digital and Traditional Marketing functionsWebsite content curation and management for Search Engine Optimisation (SEO)Planning and management of Adwords Paid SearchCRM-based campaign managementSocial media marketingOnline media bookings and performance reportingCopywritingProblem-solving orientation and creative directionManagement of marketing and design team

Cardiff, Wales, Gb

Responsible for:Digital and Traditional Marketing functionsWebsite content curation and management for Search Engine Optimisation (SEO)CRM-based campaign managementPlanning and management of Adwords Paid SearchSocial media marketingOnline media bookings and performance reportingCopywritingProblem-solving orientation and creative direction.Management of telemarketing and design team

Penarth, Wales, Gb

Evaluating and recommending marketing strategy and techniques for Payzip - the software that makes group payment simple.

Pontypridd, Mid-Glamorgan, Gb

Responsible for the development and implementation of the online communications strategy; integrating all aspects of promotional activity with an online presence, driving traffic to the site via online marketing, social media marketing (primarily Facebook, Twitter, LinkedIn and Spotify) SEO, and CRM led direct and digital campaigns, whilst tracking the efficacy of these methods using analytics. During my time there, the university saw an increase of 18% in applications over the previous year.

Genève, Switzerland, Ch

IB Store Manager at IB Publishing (part of the International Baccalaureate Organisation). The role was responsible for the digital presence and project management of all research, development and operations of the e-commerce site which currently serves 30'000 registered customers. My time in this role saw the revenue double, due to a combination of new digital marketing techniques utilising CRM based email marketing, and constant refinement of the customer experience during the ecommerce process.

Troy, Michigan, Us

Gb

Gb

London, Islington, Gb

Santiago, Santiago Metropolitan, Cl

3 month contract

Consultancy

Education record

Influence And Persuasion In Leadership

Design Thinking And Creativity For Business

Postgraduate Diploma In Digital Marketing, Digital Marketing

Bsc, Business Studies And Marketing

Cim, Digital Marketing

Ilm, Leadership And Management

Apmp Practitioner Level, Project Management

Education record