Co-Founder | Cmo
CurrentI head up Balance, which we built from the ground up to support financial services marketing professionals with the challenges unique to the sector.
Jan 2023 - Present
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Alex Murphy Email & Phone Number
Co-founder @ BALANCE | Marketing Strategy Consultant
at
Balance - The Financial Services Digital Marketing Agency
1 work email found
@royalmint.com
LinkedIn matched
4 data sources
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Current company
Role
Co-founder @ BALANCE | Marketing Strategy Consultant
Location
Greater Cardiff Area, United Kingdom, United Kingdom
Who is Alex Murphy? Overview
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Alex Murphy is listed as Co-founder @ BALANCE | Marketing Strategy Consultant at Balance - The Financial Services Digital Marketing Agency, based in Greater Cardiff Area, United Kingdom, United Kingdom. AeroLeads shows a work email signal at royalmint.com and a matched LinkedIn profile for Alex Murphy.
Alex Murphy previously worked as Co-founder | CMO at Balance - The Financial Services Digital Marketing Agency and Founder | Marketing Consultant at Consultant Cmo. Alex Murphy holds Consultancy from Harvard Business School Executive Education.
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{first}.{last}@royalmint.com
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Profile bio
About Alex Murphy
Have you ever wondered what it takes to lead marketing for a top financial services company and transform traditional businesses into digital powerhouses?In today’s competitive market, driving brand growth while reducing costs is a significant challenge. Traditional strategies often fall short in delivering sustainable results.At Admiral, I led the marketing team to achieve number one in brand consideration and market share, all while halving the cost per customer. At Gocompare.com, I managed a £70 million budget, elevating the brand’s market position to second in market share and changed how we approach performance marketing. At The Royal Mint, I drove its first million-pound sales day by spearheading a digital transformation in our ecommerce sales and marketing. Today, as the founder of Consultant CMO Ltd strategy consultancy, and BALANCE, the financial services specialist marketing agency, I leverage my expertise to help FTS100s, SMEs and fintechs navigate and thrive in the digital landscape. 1. “Alex’s marketing expertise and leadership helped make Admiral’s brand the number 1 in the UK.” – CEO at Admiral 2. “…we are now so much better prepared to develop our business thanks to his support” – Consultancy Client, MD of Engineering firm. 3. “…acted as an enabler to help us improve our accounts, provide growth for the company, and capitalise on efficiencies.” – Head of Performance at Future 4. “…since working with him we’ve already secured contract with some huge brands.” - Consultancy client, CEO of a B2B SaaS firm.I offer consultancy services in go-to-market strategy, interim marketing leadership, marketing audits, and design thinking facilitation. My expertise spans financial services, e-commerce, retail, and publishing. From providing clarity through a positioning workshop, to full fractional marketing leadership.If this sounds like the sort of thing you want for your business, reach out via LinkedIn or on my website.
Listed skills include Digital Marketing, Online Marketing, Email Marketing, Social Media Marketing, and 46 others.
Current workplace
Alex Murphy's current company
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Balance - The Financial Services Digital Marketing Agency
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23 roles
Alex Murphy work experience
A career timeline built from the work history available for this profile.
Founder | Marketing Consultant
CurrentFounder of www.consultantcmo.com offering senior marketing expertise and consultancy.I work with businesses as a marketing consultant to scale up their marketing maturity - from zero to limited marketing activity to an effective strategy, or turning a good marketing function into a great one.Services including:Go-to-market strategy development and.
Dec 2021 - Present
Advisory Board Member - Fintech Fast Pass
CurrentMarketing Board Advisor for Fintech Fastpass. Are you a data and AI company or fintech venture partnering with banks or looking to establish new relationships within the financial services sector? IBM Cloud for Financial Services and Machinelab Ventures are scouting 40 tech ventures looking for growth by partnering with banks across the globe. Fintech Fast.
Sep 2023 - Present
Advisory Board Member
Current
Jul 2023 - Present
Business Mentor
CurrentGeneral mentoring and leading workshops to support startups in the Fintech sector
Jun 2021 - Present
Guest Lecturer
CurrentTeaching Design Thinking with a little bit of marketing for the MBA (and now MBA with AI) programme.
Mar 2021 - Present
Fractional Cmo
During my time with GOA via Consultant CMO Ltd. as their fractional CMO, I had the privilege of supporting the founders in bolstering their Paid Search platform. Under our combined efforts, GOA collaborated with esteemed brands such as Amazon, Miele, Nissan, and Not on the High Street. I developed a well-rounded marketing strategy, encompassing competitor.
Sep 2022 - Aug 2023
Business Mentor
Arts & Business Wales
General and specific marketing mentoring and leading workshops to support Arts organisations in Wales
Feb 2021 - Aug 2023
Business Mentor
Jan 2022 - Mar 2023
Marketing Director
Lead all Marketing activity for a FTSE100 company since 2017, moving the Admiral through brand management to first position for Consideration for our core segment. Created a digital performance marketing and optimisation discipline and approach resulting in a considerable drop of 55% in cost per acquisition despite market leading share, and led on all.
Jun 2017 - Jul 2022
Head Of Performance Marketing
Responsible for all performance marketing at Gocompare.com including Paid Search, eCRM, Display (Programmatic, Social, Retargeting), Affiliates and Partnerships.
Feb 2017 - Jun 2017
Head Of Digital
Responsible for digital marketing at Gocompare.com including SEO, PPC, Social Media and Affiliate teams and programmatic and retargeting display.As the Head of Digital I was responsible for all digital acquisition activity - specifically PPC, SEO, Social, Display and Affiliate as well as being a business owner of the CMS/Website. I devised the strategy.
Oct 2015 - Feb 2017
E-Commerce Sales & Marketing Manager
Responsible for driving traffic to www.royalmint.com and converting it into profitable, returning, happy customers. Led the digital transformation of all acquisition activity, increasing proportion of digital transactions by 300% from a minority to a majority share.Management of all digital tactical marketing, including PPC, Display, Retargeting, SEO, and.
Dec 2012 - Sep 2015
Head Of Marketing
Responsible for all marketing activity for a B2B SAAS operation:Digital and Traditional Marketing functionsWebsite content curation and management for Search Engine Optimisation (SEO)Planning and management of Adwords Paid SearchCRM-based campaign managementSocial media marketingOnline media bookings and performance reportingCopywritingProblem-solving.
Dec 2011 - Dec 2012
Marketing Manager
Responsible for:Digital and Traditional Marketing functionsWebsite content curation and management for Search Engine Optimisation (SEO)CRM-based campaign managementPlanning and management of Adwords Paid SearchSocial media marketingOnline media bookings and performance reportingCopywritingProblem-solving orientation and creative direction.Management of.
May 2011 - Dec 2011
Marketing Consultant
Evaluating and recommending marketing strategy and techniques for Payzip - the software that makes group payment simple.
Nov 2011 - Nov 2012
Online Marketing Manager
Responsible for the development and implementation of the online communications strategy; integrating all aspects of promotional activity with an online presence, driving traffic to the site via online marketing, social media marketing (primarily Facebook, Twitter, LinkedIn and Spotify) SEO, and CRM led direct and digital campaigns, whilst tracking the.
Jun 2010 - May 2011
E-Commerce Manager
IB Store Manager at IB Publishing (part of the International Baccalaureate Organisation). The role was responsible for the digital presence and project management of all research, development and operations of the e-commerce site which currently serves 30'000 registered customers. My time in this role saw the revenue double, due to a combination of new.
Mar 2007 - Jun 2010
Business Development Consultant
Jul 2006 - Mar 2007
Marketing Manager
Dec 2005 - Jul 2006
Development Contractor
Jun 2003 - Dec 2005
Sales Consultant
Jun 2002 - Dec 2002
Oct 2001 - Dec 2001
10 education records
Alex Murphy education
Consultancy
Harvard Business School Executive Education
Education record
Marketing Week Mini Mba With Mark Ritson
Influence And Persuasion In Leadership
Harvard Business School Executive Education
Design Thinking And Creativity For Business
Insead
Postgraduate Diploma In Digital Marketing, Digital Marketing
The Institute Of Direct And Digital Marketing
Bsc, Business Studies And Marketing
Swansea University
Cim, Digital Marketing
University Of Wales, Newport
Ilm, Leadership And Management
University Of South Wales
Apmp Practitioner Level, Project Management
University Of South Wales
Education record
Harvard Business School Executive Education
FAQ
Frequently asked questions about Alex Murphy
Quick answers generated from the profile data available on this page.
What company does Alex Murphy work for?
Alex Murphy works for Balance - The Financial Services Digital Marketing Agency.
What is Alex Murphy's role at Balance - The Financial Services Digital Marketing Agency?
Alex Murphy is listed as Co-founder @ BALANCE | Marketing Strategy Consultant at Balance - The Financial Services Digital Marketing Agency.
What is Alex Murphy's email address?
AeroLeads has found 1 work email signal at @royalmint.com for Alex Murphy at Balance - The Financial Services Digital Marketing Agency.
Where is Alex Murphy based?
Alex Murphy is based in Greater Cardiff Area, United Kingdom, United Kingdom while working with Balance - The Financial Services Digital Marketing Agency.
What companies has Alex Murphy worked for?
Alex Murphy has worked for Balance - The Financial Services Digital Marketing Agency, Consultant Cmo, Ibm, Harvard Business Review, and Fintech Wales.
How can I contact Alex Murphy?
You can use AeroLeads to view verified contact signals for Alex Murphy at Balance - The Financial Services Digital Marketing Agency, including work email, phone, and LinkedIn data when available.
What schools did Alex Murphy attend?
Alex Murphy holds Consultancy from Harvard Business School Executive Education.
What skills is Alex Murphy known for?
Alex Murphy is listed with skills including Digital Marketing, Online Marketing, Email Marketing, Social Media Marketing, Direct Marketing, E Commerce, Seo, and Marketing Strategy.
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