A career advertising/communication professional with proven record of achievements in brand building, marketing, communication, advertising (offline & online), business development and management with demonstrable record of delivering phenomenal results, sustainable business growth and successfully launching new business/services/brands. In-depth understanding and experience of IMC development, cross categories exposure across industries and business lines. Successful track record of effective client relationships and people management both inside an organisation and within the operational eco-system.── Key Strengths ──• I am known for identifying business opportunities through proper financial and time management.• I have excellent command of emerging trends of digital marketing. Completed following digital courses with certifications:a) “Introduction to Digital Marketing” from “LUMS”.b) “Data Driven Digital Marketing” from “The Digital Direction Learnings” a Dubai based company.c) “How to Start and Run an E-commerce Business in Pakistan” from “LUMS”.d) “Content Marketing, SEO, and Google Ads” from “LUMS”.e) “SEO, Social Media Marketing and Freelancing” from “Arfa Trainings”.• Proven track record of excellent leadership skills helping businesses/brands turning around and dealing with competitive market situations along with crisis management.• Possess a high degree of business acumen and ability to manage multiple functions.• Adept at problem solving and team building with strong organisational skills.• A result-oriented team leader motivating through mentoring and value-added relationships to bolster professional growth and job satisfaction.• Having worked within multi-disciplined teams and multicultural colleagues from different markets enabled me with skills to work in culturally diverse work environments.