Aasheesh Watts Email & Phone Number

India

Consulted startups in solving problems to achieve Product-Market Fit and in defining GTM strategies. Helped a Singapore based startup in validating PMF for Debt Compliance application. Implemented GTM for a science blog to increase MAU from 5k to 20k users. Improved free to paid customer conversion by 2% for sports management app

Client - Sports management app Engagement objective: To execute experiments on how to improve the conversion of users from free trials to paid customers-Increased trial to paid customer conversion by 2% -Analysed multiple data sets to establish a hypothesis for the experiments -Worked with design and engineering teams to restructure the engagement for users who were completing their free trials and converting them to paid customers -Authored product requirement documents, created user stories and prioritised the backlog -Established multivariate experiments to improve conversions Client - InsureTech Engagement objective: To build an MVP for insuring gig workers -Solicited business and digital requirements with multiple stakeholders -Defined product strategy and built the MVP roadmap -Developed user stories and worked with the client to prioritise the backlog -Conducted technical discussions with integration partners -Established release plan with demos to the client

Avenue Growth is a marketplace for gig-economy. Our technology platform connects gig workers to SMBs across India who provide them with flexible work opportunities.Grew active user base to 100k via product led growth initiatives

Gurgaon, India

Achieved a 20% YoY Product Led Growth for Monthly Active Users Achieved a 30% YoY growth for engagement time the ET Wealth Tracker on web and mobile which translated directly to increased ad revenue for ET digital

Gurgaon, India

• Drive Product vision and roadmap, Product backlog & follow MVP for launch.• Work with Cross functional teams for story grooming, scope planning, walkthrough ofrequirements & query clarifications sessions, carry out/ facilitate alpha & acceptancetesting and retrospectives.• Define overall customer experience & build Functional Specification Documents,Wireframes & Prototypes with UX team.• Experience as a Product Owner in modeling Epics and User Stories, prioritisingproduct features, defining & grooming Backlog items with diverse stakeholder groups.• Led Business workshops & requirement gathering sessions to build a product backlog.• Worked closely with Technical lead, Enterprise & Data architect in defining technicalroadmap also facilitating in new platform integrations.• Maintain a keen focus on maximising business value and minimising time to market.• Worked on large scale platform integration & data migration project & driving theunification within the platform.

Implemented custom applications on Salesforce platform

It is a proud feeling to be part of a company that is now a listed company in India. I was the 2nd member of the product team here.I was tasked to build integrations with online travel agents around the globe so that our customer - the hoteliers could update their rates in a single click from the platform. I was managing a team of 6, engineers and testers included. We did a total of 64 new integrations and updated 121 integrations in a span of 11 months. These integrations allowed the product to gain a competitive edge in the market and increase value for the customers.

Right after I finished my Masters I got this opportunity to work for the Big Pharma company.I was part of the Chemistry Labs team where we were helping scientists digitize their experiments. Major responsibilities in this profile was - 1. To observe how the scientists were doing their work on a daily basis. Today I relate that directly to the JTBD framework in product management.2. Replicate this to how the process would be digitized. My biggest learning here was how critical it is as a product manager to ensure that your users are not going out of the way to accomplish tasks, in this case moving online was the biggest and that's the most innovation we could build.

This was my first exposure to product management - learnt pre-sales, spoke to clients for requirement gathering, got introduced to design concepts, & wrote detailed functional requirement forthe technology team. For me the biggest learning here was how critical it is for any business to keep a pulse on their customers.

Masters Of Science, Information Systems

Activities and Societies: GPA 3.6/4.0

B.S.B.A, Information Systems

Activities and Societies: Dean's list for 6 semesters, GPA > 3.5/4.0

Education record