Patrick Ng Email & Phone Number

Hong Kong

San Francisco, Ca, Us

Appointed as interim global lead for team while Lead was on leave

San Francisco, Ca, Us

Lead Growth Marketing strategist across US and Canada, driving revenue lifts versus plan and year over year for both countries. o Led the strategic shift from product to audience-centred campaigns.o Shifted Marketing to a full-funnel approach instead of brand vs. demand generation marketing siloes.o Identified significant revenue recovery opportunity through development of a lifecycle marketing and churn mitigation strategy.

San Francisco, Ca, Us

Lead Growth Marketing strategist for Canada, managing digital performance and lead generation marketing while partnering with Sales, Product and Digital teams to optimize growth.o Developed first ever full-funnel marketing playbook that outlined the why and how to deliver and measure full funnel marketing successfully. o Utilized generative artificial intelligence (AI) to deliver efficiency with lead generation content.

Toronto, Ontario, Ca

Head Product Marketing strategist for Chequing, Savings, Cross-Border Banking, and Overdraft Protection acquisition partnering with Product team, leading a team of 5.o Optimized digital performance (SEM, SEO, social, display, sitelinks) to deliver above plan and increased YoY growth despite an aggressively competitive environment.o Deliver mass market campaigns that drove top/mid funnel consideration (TV, DOOH, digital audio), bottom funnel performance (SEM, display, social, retargeting) as well as efficient owned channels results (email, SMS, triggers, etc.)o Developed a new Chequing product by defining the value proposition and positioning, mapping the customer experience to deliver the communication strategy o Led organizational shift and change management towards agile working

Toronto, Ontario, Ca

Lead B2B brand and marketing strategist for Business Banking, Payment Solutions, Auto Finance as well as cross-enterprise Healthcare Practitioner, Women Entrepreneur segments with 4 direct reports.o Led the strategic shift to always on digital performance acquisition (SEM, SEO, display, social, email) that drove incremental new customer acquisition while driving cost efficiencieso Developed the first ever full-funnel, integrated business customer segment Marketing plan – including delivering a new brand by launching a differentiated value proposition, multi-touch acquisition across retail and digital channels (Paid), multi-product cross-sell program (Owned), as well as segmented content (Earned) and account management strategieso Launched the Business Bank's first digital customer onboarding program with best-in-class engagemento Supported the digital transformation of TD Auto Finance and launched an innovative mobile app into the market that shifts the operating model from B2B to B2B2C

Toronto, Ontario, Ca

Appointed as the Chief of Staff for the Canadian Banking CMO, providing strategic counsel and developed communications for Leadership, Board. Concurrently, worked as the strategic marketing lead for the key emerging enterprise customer segments of New to Canada and Students.o Built the business case, led the story-telling and sold the impact of digital marketing effectiveness that garnered an incremental investment across Marketing despite market headwinds.o Developed a differentiated Newcomer value proposition centred around proactive advice that drove an improved digital customer experience, development of a content strategy, and creation of a social influencer program.

Toronto, Ontario, Ca

Lead strategist and marketing partner for the Canadian and US Dollar credit cards acquisition with 2 direct reports. Led TD's largest portfolio rationalization initiative as well as drove digital, targeted and campaign-based acquisition.o Developed an end-to-end customer contact strategy that transitioned 3M+ customers from their old to new cards by maximizing awareness of the changes, proactively right-carding them, and effectively on-boarding/engaging them.o Supported the business strategy and created the marketing plan to position, rename, redesign, and launch new and refreshed credit cards portfolio.o Launched multi-channel, multi-tactic national campaign to launch of the new TD Cash Back Visa Infinite product.o Led targeted (owned channel) and digital marketing acquisition efforts that achieved significantly above target across all cards.

Toronto, Ontario, Ca

Marketing lead that harnessed corporate social responsibility to differentiate the TD brand and drive business value by building, leading and executing strategies as well as delivering engaging activations.o Developed the strategy and managed the execution that drove a record-breaking number of new donors for the TD Friends of the Environment Foundation.o Created the strategy behind the Gold Addy award-winning campaign that drove a significant brand consideration lift.

Toronto, Ontario, Ca

Drive insight and led the development of corporate and product strategies across diverse industries (retail, media & entertainment, financial services, consumer goods, transportation, startups, etc.) to drive client growth and its P&L.o Created a vision framework and strategy that pushed a major retailer that helped drive their store experience and innovation pipeline - new services, solutions and formats were introduced in the market as a result.o Developed a pricing strategy that identified a multi-million dollar profit recovery opportunity for multi-billion dollar oil & gas services company.o Developed product strategy and optimized product portfolio that reduced complexities, prioritized spend and drove profitability.o Drove increase in inbound lead generation for an HVAC solutions provider through developing their customer and sales value propositions and optimizing their communications strategy.o Created the business strategy and plan for an insurance company that consolidated 4 commercial lines including facilitated alignment among senior executives.

Toronto, Ontario, Ca

o Enhanced and optimized current suite of products and tools to create process standards that have created efficiencies and provided additional value for clients.o Assisted in the development and managed the creation of a proprietary research methodology and tool.o Developed and maintained relationships with key client contacts (including C-Suite, VP's, etc.) through daily project communication, workshop facilitation, and effective project management to ensure project completion.

Toronto, Ontario, Ca

Led the analytics and insight development for multiple clients.

London, Gb

• Generated top sales for 2 Summits by achieving over 40% of the total revenue for each event• Member of the leadership development program as nominated by management• Excellent communication, presentation, and negotiation skills displayed through consistent contact with senior executives within multiple industries

• Developed and executed company’s first marketing plan and managed the budget which targeted niche products• Led the launch into the Asia-Pacific market• Created, designed, and distributed the company's first series of white papers and newsletters• Effectively managed a team of sales and marketing professionals

B.A., Economics

Postgraduate Certificate, Business Analysis