Patrick Ng Email and Phone Number
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Patrick Ng - recently relocated to Hong Kong - is primarily a parent with his partner of 2 wonderful kids, and a career as Global Leader for Growth Marketing and Demand Generation Strategy. He is a seasoned executive who has deep expertise in strategy and marketing across various industries, most recently within Technology and Financial Services. He is a driver of growth through solving complex challenges, applying strategic expertise to uncover incremental opportunities as well as utilizing executive story-telling to influence and impact. While marketing is one of his core competencies, viewing brand as a driver of the entire business - across sales, product, operations, digital infrastructure, talent, etc. - is his strategic differentiator. His passion, however, is focusing on building culture through developing, recognizing and enabling the talent around him.Prior to joining Square, a leading global fintech B2B payments and business solutions company, Patrick spent 9 years at TD Bank Financial group heading the product marketing across many B2C and B2B products - from credit cards and everyday banking, to business banking and payment solutions, as well as being the Chief of Staff for the CMO. Before that, he was the Director of LEVEL5 Strategy Group, a management consulting firm where he has delivered growth strategies for global clients in industries such as retail, media & entertainment, packaged goods, oil & gas, etc.For the next stage of his career, he is looking to drive growth through leading marketing or strategy functions for organizations with presence in Asia or help multi-national companies expand into APAC.
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Global Head Of Strategic Initiatives (Marketing Growth And Transformation), Commercial BankingHsbcHong Kong -
Interim Head Of Global Growth MarketingSquare Jan 2024 - May 2024San Francisco, Ca, UsAppointed as interim global lead for team while Lead was on leave -
Head Of Growth Marketing, North AmericaSquare Aug 2023 - Jan 2024San Francisco, Ca, UsLead Growth Marketing strategist across US and Canada, driving revenue lifts versus plan and year over year for both countries. o Led the strategic shift from product to audience-centred campaigns.o Shifted Marketing to a full-funnel approach instead of brand vs. demand generation marketing siloes.o Identified significant revenue recovery opportunity through development of a lifecycle marketing and churn mitigation strategy.
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Head Of Growth Marketing, CanadaSquare Nov 2022 - Aug 2023San Francisco, Ca, UsLead Growth Marketing strategist for Canada, managing digital performance and lead generation marketing while partnering with Sales, Product and Digital teams to optimize growth.o Developed first ever full-funnel marketing playbook that outlined the why and how to deliver and measure full funnel marketing successfully. o Utilized generative artificial intelligence (AI) to deliver efficiency with lead generation content.
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Senior Group Manager, Integrated Marketing Planning - Everyday Banking AcquisitionTd Jun 2021 - Nov 2022Toronto, Ontario, CaHead Product Marketing strategist for Chequing, Savings, Cross-Border Banking, and Overdraft Protection acquisition partnering with Product team, leading a team of 5.o Optimized digital performance (SEM, SEO, social, display, sitelinks) to deliver above plan and increased YoY growth despite an aggressively competitive environment.o Deliver mass market campaigns that drove top/mid funnel consideration (TV, DOOH, digital audio), bottom funnel performance (SEM, display, social, retargeting) as well as efficient owned channels results (email, SMS, triggers, etc.)o Developed a new Chequing product by defining the value proposition and positioning, mapping the customer experience to deliver the communication strategy o Led organizational shift and change management towards agile working -
Senior Group Manager, Integrated Marketing Planning - Business Banking And Td Auto FinanceTd Sep 2018 - May 2021Toronto, Ontario, CaLead B2B brand and marketing strategist for Business Banking, Payment Solutions, Auto Finance as well as cross-enterprise Healthcare Practitioner, Women Entrepreneur segments with 4 direct reports.o Led the strategic shift to always on digital performance acquisition (SEM, SEO, display, social, email) that drove incremental new customer acquisition while driving cost efficiencieso Developed the first ever full-funnel, integrated business customer segment Marketing plan – including delivering a new brand by launching a differentiated value proposition, multi-touch acquisition across retail and digital channels (Paid), multi-product cross-sell program (Owned), as well as segmented content (Earned) and account management strategieso Launched the Business Bank's first digital customer onboarding program with best-in-class engagemento Supported the digital transformation of TD Auto Finance and launched an innovative mobile app into the market that shifts the operating model from B2B to B2B2C
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Senior Manager, Strategic Initiatives And Segment StrategiesTd Mar 2017 - Sep 2018Toronto, Ontario, CaAppointed as the Chief of Staff for the Canadian Banking CMO, providing strategic counsel and developed communications for Leadership, Board. Concurrently, worked as the strategic marketing lead for the key emerging enterprise customer segments of New to Canada and Students.o Built the business case, led the story-telling and sold the impact of digital marketing effectiveness that garnered an incremental investment across Marketing despite market headwinds.o Developed a differentiated Newcomer value proposition centred around proactive advice that drove an improved digital customer experience, development of a content strategy, and creation of a social influencer program.
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Senior Manager, Integrated Marketing Planning - Credit CardsTd Mar 2015 - Mar 2017Toronto, Ontario, CaLead strategist and marketing partner for the Canadian and US Dollar credit cards acquisition with 2 direct reports. Led TD's largest portfolio rationalization initiative as well as drove digital, targeted and campaign-based acquisition.o Developed an end-to-end customer contact strategy that transitioned 3M+ customers from their old to new cards by maximizing awareness of the changes, proactively right-carding them, and effectively on-boarding/engaging them.o Supported the business strategy and created the marketing plan to position, rename, redesign, and launch new and refreshed credit cards portfolio.o Launched multi-channel, multi-tactic national campaign to launch of the new TD Cash Back Visa Infinite product.o Led targeted (owned channel) and digital marketing acquisition efforts that achieved significantly above target across all cards.
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Manager, Integrated Marketing Planning - Td EnvironmentTd Feb 2014 - Mar 2015Toronto, Ontario, CaMarketing lead that harnessed corporate social responsibility to differentiate the TD brand and drive business value by building, leading and executing strategies as well as delivering engaging activations.o Developed the strategy and managed the execution that drove a record-breaking number of new donors for the TD Friends of the Environment Foundation.o Created the strategy behind the Gold Addy award-winning campaign that drove a significant brand consideration lift.
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DirectorLevel5 Strategy Group Jun 2012 - Feb 2014Toronto, Ontario, CaDrive insight and led the development of corporate and product strategies across diverse industries (retail, media & entertainment, financial services, consumer goods, transportation, startups, etc.) to drive client growth and its P&L.o Created a vision framework and strategy that pushed a major retailer that helped drive their store experience and innovation pipeline - new services, solutions and formats were introduced in the market as a result.o Developed a pricing strategy that identified a multi-million dollar profit recovery opportunity for multi-billion dollar oil & gas services company.o Developed product strategy and optimized product portfolio that reduced complexities, prioritized spend and drove profitability.o Drove increase in inbound lead generation for an HVAC solutions provider through developing their customer and sales value propositions and optimizing their communications strategy.o Created the business strategy and plan for an insurance company that consolidated 4 commercial lines including facilitated alignment among senior executives. -
ManagerLevel5 Strategy Group Jul 2010 - May 2012Toronto, Ontario, Cao Enhanced and optimized current suite of products and tools to create process standards that have created efficiencies and provided additional value for clients.o Assisted in the development and managed the creation of a proprietary research methodology and tool.o Developed and maintained relationships with key client contacts (including C-Suite, VP's, etc.) through daily project communication, workshop facilitation, and effective project management to ensure project completion.
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ConsultantLevel5 Strategy Group May 2008 - Jun 2010Toronto, Ontario, CaLed the analytics and insight development for multiple clients.
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AssociateWorld Trade Group 2006 - 2008London, Gb• Generated top sales for 2 Summits by achieving over 40% of the total revenue for each event• Member of the leadership development program as nominated by management• Excellent communication, presentation, and negotiation skills displayed through consistent contact with senior executives within multiple industries -
Marketing ManagerQualitest International 2005 - 2006• Developed and executed company’s first marketing plan and managed the budget which targeted niche products• Led the launch into the Asia-Pacific market• Created, designed, and distributed the company's first series of white papers and newsletters• Effectively managed a team of sales and marketing professionals
Patrick Ng Skills
Patrick Ng Education Details
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Queen'S UniversityEconomics -
Ryerson UniversityBusiness Analysis
Frequently Asked Questions about Patrick Ng
What company does Patrick Ng work for?
Patrick Ng works for Hsbc
What is Patrick Ng's role at the current company?
Patrick Ng's current role is Global Head of Strategic Initiatives (Marketing Growth and Transformation), Commercial Banking.
What is Patrick Ng's email address?
Patrick Ng's email address is patrick.ng@td.com
What schools did Patrick Ng attend?
Patrick Ng attended Queen's University, Ryerson University.
What skills is Patrick Ng known for?
Patrick Ng has skills like Business Strategy, Management Consulting, Market Analysis, Marketing Strategy, Strategy, Project Management, Strategic Thinking, Strategic Consulting, Strategic Planning, Brand Development, Marketing Research, Customer Insight.
Who are Patrick Ng's colleagues?
Patrick Ng's colleagues are Sam Crump, Yimin Wang, Kailin Chen, Debora Cavalcante, Jacky Man, Sandip Roy, Tara Shaw.
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